Google turned 20 last falls, but it always will be. Most of us can not even imagine life without a search engine everywhere to help us move into the data-based world. When we need quick answers, we look to the bank on our phones or our laptops and search engines to provide us with the information we need.
That search engine may be the giant Google or the less used Bing or Yahoo, but whatever we use, our expectations are the same. Depending on the size of the search engine, search engine optimization (SEO) is still an important part of any digital marketing strategy.
If you want to find a business online, you need to invest in SEO. Also, businesses know SEO things. Brands and agencies in the United States are estimated to spend about $79 billion on SEO by 2020. You can learn this through SEO interview questions and answers.
With continued and increasing investment in the SEO project, a professional in the field of digital marketing, with SEO skills, can be confident that job opportunities will continue to be strong whether you are new to the field or you are an experienced digital marketer.
If you are one of those looking for a new career or career advancement in the SEO field, you will no doubt get the training you need. But, always train yourself for the important interview and when you get your dream job you are ready to shine as a job candidate.
The best SEO Interview Questions and Answers
What makes a web search engine friendly?
Many factors such as keywords, quality content, titles, metadata make a website search engine friendly. These factors for a website should be ranked by a search engine and therefore should be detected by a user.
How do you measure SEO success?
Since the goals may vary, you may want to answer this question based on the type of company you are interviewing. In addition, there are various ways to measure key performance indicators (KPIs) and, therefore, success.
How did you learn SEO?
This answer depends on your situation, but it is important because a potential employer wants to ensure that you are well-versed in SEO best practices.
What SEO tools do you regularly use?
You have tools you know and you want to talk about them. If you are new to SEO and do not have a toolbox yet, check out the many webmaster tools provided by Google and the tools provided by Moz.
How do you approach keyword research?
As with the question above, your answer may vary. You need to explain what key tools you are using for research and how you are going about it.
What is link formation and why is it important?
Google is there to serve the searcher. That is, Google is constantly trying to determine which results are most appropriate for any given search. In addition to compatibility, Google also considers reliability. So the search engine sees if other websites are linked to you.
What are backlinks?
The backlink is where we call the links on the website from an external source, as mentioned in the link framework.
What is siding speed and why is it important?
Page speed refers to how fast your site loads per user and the fast loading page translates directly to the best user experience that Google takes into account when ranking websites.
Which method do you use to redirect a page?
In general, 301 redirection is the best way to turn a page, so you do not lose any accumulated SEO value.
How to do SEO for video?
Videos are becoming increasingly popular on the internet, which can enhance SEO if the videos produced have the attention, sharing, and backlinks.
Which meta tags are important?
Meta tags have changed since SEO became a common practice, but two are important: page title and meta description. Follow these steps when answering your interview question.
What is the difference between do-follow and no-follow and how are they used?
There are no-follow links because we do not want every webpage or link to come up in the search engine rankings.
Which SEO factors are not under your control?
Google is the biggest SEO factor out of your control! Not sure how Google ranks websites. Although SEO experts determine the best practices we follow to achieve results, we do not publicly disclose the search algorithms used by the company.
What is On-Page vs Off-Page SEO?
This will return to the question of factors beyond your control. On-page SEO includes factors you can control, such as keywords, content, page layout, internal link, and loading time. Off-page SEO SEO contains factors that you cannot control, such as backlinks.
What are some black hat SEO practices to avoid?
Ideally, you would not interview a company that forgives black hat SEO practices, but it can be a tricky question to make sure you do not use them.
What is the relationship between SEO and SEM?
SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. The biggest difference between the two is that SEO is free and SEM is paid.
In your opinion, what qualities are needed to function effectively in an SEO role?
This is a question that requires a subjective answer, but you may want to think about all the different skill packages needed to excel in this type of work. An SEO expert should have good research skills, subject matter, as well as strong analytical skills.
What training do you have as an SEO Analyst or Expert?
This is a question that not only you can answer, but be prepared to answer in a way that emphasizes your experience and any advanced SEO training you have done.
What kind of analysis do you do and what are you looking for?
Because of the job you are applying for, you may be asked many SEO Analyst interview questions like these. Be prepared. Talk about the tools you use for analysis, what you are looking for and how you use those metrics to measure results and plan to make changes.
In your opinion, which SEO analyzes did not get enough attention?
According to the question above, you will answer this based on your own experience. Many people do not know how to use Google Analytics features, or people may get stuck in details and forget to look at the big picture, or they may have neglected to align analytics with SEO strategy.