Why Technical SEO?

Search engine optimization (SEO) is the practice of optimizing your website and content so that it will appear higher in search engine results than competing websites. For example, if you want to be the number one result when someone searches how to bake bread on Google, you need to focus on SEO tactics to help you get there. That’s where technical SEO comes in. The tactics are different from those used by businesses selling products or services, but they can be just as important for increasing your organic traffic and revenue. Learn more about technical SEO here!


Uses Of SEO

There are many different uses of SEO in today’s modern world. With all of these different uses, it can be hard to understand which ones apply to you and your business. There are a variety of things that SEO can do for your website


Why SEO Still Matters

The practice of SEO still matters, but only to a point. While on-page SEO still remains important, search engines are placing more weight on sites that provide value to users. To rank higher than your competitors in search results, you need to consider how well your site answers user questions. Rather than optimizing every page of your site for certain keywords, focus on having an entire site with excellent answers to common questions.


What is SEO?

SEO stands for search engine optimization and includes a range of techniques that optimize your website to rank higher in search engines like Google, Bing and Yahoo. SEO can seem like a daunting topic, but it’s fairly simple once you understand its core principles. To learn more about how SEO works and how you can apply these strategies to your own website, keep reading.


Definition of SEO

SEO, short for search engine optimization, refers to techniques used to improve your site’s ranking in natural (unpaid) search results on web search engines like Google. SEO helps you make sure your website shows up when people are searching for products or services like yours online. If you want your business to succeed online, it’s crucial that potential customers can find you through organic (or unpaid) search results.


Search Engines

A search engine has a function to display information which is stored in their servers. A search engine sends requests to web servers and displays web pages which are stored at various locations on internet through their servers. The most popular of all search engines are Google, Yahoo, MSN, Ask Jeeves, Teoma etc.

Technical SEO

Technical SEO to Get Ranked in Search Engines

So, there you have it: some of our favorite SEO tips and techniques for making your site more attractive to search engines. Now, we’re not saying that implementing all (or even some) of these strategies will get you ranked No. 1 in search engines overnight—but they will get you closer to getting there than if you ignored them altogether.


Website Speed Optimization

This first on our list of technical SEO involves making changes to your website that will improve its speed. Site speed is important for two main reasons: it improves user experience, and it makes your site more attractive to search engines. Google PageSpeed Insights provides an excellent resource for assessing your site’s performance on both fronts.


Website Accessibility and Page Crawls

Website accessibility means that users are able to browse your site regardless of whether they use a mobile device, assistive technology or standard desktop web browser. Making your website accessible can help you rank higher in search engine results pages because Google’s crawlers will have an easier time visiting and indexing your pages. Although Google has publicly stated it doesn’t utilize website accessibility as a ranking factor, numerous SEO experts say it can still be helpful for optimizing your site for organic search.


XML Sitemap

One of the first tasks you can take to optimize your website for search engines is creating an XML sitemap. What Is An XML Sitemap? The Google XML Sitemaps protocol helps search engines better crawl, index and cache web pages. This site provides an easy-to-implement solution that benefits both visitors to your site as well as search engine robots. You can quickly create a sitemap that not only gets indexed but also serves users with a better experience.


Robots.txt file Optimization Importance in Technical SEO

This text file lets search engines know about sections of your site you want to make available or hidden from search engine robots. It’s important to note that when it comes to technical SEO, these are typically quick wins. If you have an outdated robots.txt file, you could gain a few extra spots in search engine results pages for certain keywords… but if your business model isn’t built around ranking in search engines, it might not be worth much at all.

Review of broken Links

With regards to SEO, one of the most important things to do on your website before you start trying to rank higher in search engines for keywords or phrases is making sure your site’s links are not broken. Broken links can actually hurt your SEO efforts because search engines treat broken links as sign of a poorly maintained website. Whenever possible, try to fix these issues so they won’t hurt your rankings.

HTTPS / SSL Certificate Installation

There are two types of SSL certificates: domain-validated and organization-validated. The cost of both types varies based on each certificate authority. However, if you plan to purchase an SSL certificate with a lifetime (or one year), make sure to ask about available discounts and special offers because some providers offer them regularly. Domain-validated SSL certificates tend to be free or very cheap, but they can take anywhere from minutes to hours for verification.

Canonical Tag

What’s a canonical tag and why do you need it for SEO? A canonical page is simply a preferred version of your page; Google will want to know that if a user comes in from a specific URL, they should go to that one.

Structured Data Validation

Structured data helps search engines provide users with rich snippets for products, recipes, places and other content on websites. Structured data markup helps you get your content ranked better in search results by enabling Google to easily see what information should be shown in a given result. If you use structured data markup to mark up your product pages, for example, Google will likely display that page’s price when someone searches for that product.

Minification of CSS and JavaScript

Minification is a code optimization process used to reduce both file size and http requests. When designing web applications, it’s important to keep in mind how load times will affect users. By reducing HTTP requests, CSS and JavaScript files are able to load faster which reduces page-load time significantly. The practice of minifying CSS and JavaScript involves removing all unnecessary characters from within your code without changing its functionality. This will result in a larger reduction of file size.

Text to HTML ratio

The text to HTML ratio compares a website’s entire text content with its HTML content. It gives us an idea about how much of a website’s content is actually made up of pure text, and how much of it is flash or other visual elements that search engines cannot index (they only read and process html). The higher your ratio, the more text-heavy your website – and therefore – more readable.

Mobile Responsiveness

In order to rank in Google’s mobile search results, you need to make sure your website is optimized for viewing on a mobile device. There are a few things you can do here: detect mobile devices, serve a stripped-down version of your site to them and build a responsive design that rearranges elements depending on how much screen space there is. Google announced in 2015 that starting in April mobile-friendliness would become a ranking factor.


What is technical search engine Optimisation?

There are many elements to SEO, however technical search engine optimisation (SEO) focuses on making sure your website is well configured for search engines. The main way you can achieve higher rankings in search engines like Google and Bing, to start with by ensuring that your website works properly. If there are any issues with your site then it won’t be picked up by crawlers, which will mean you cannot rank at all.

What is SEO and how it works?

SEO – or search engine optimization – refers to a range of techniques that help your website rank highly in search engines. It helps potential customers find your business online. In other words, you want to be high on Google for certain keywords so you can attract web traffic from people searching for those terms. At its core, SEO helps users find exactly what they are looking for by providing content that answers their questions and solving their problems.

What falls under technical SEO?

Depending on your business, some methods of technical SEO may be more relevant than others. For example, if you run an e-commerce site that makes heavy use of product data feeds and downloadable files, these would be considered a priority—especially since they carry a great deal of weight with search engines. On a platform like WordPress, for instance, it’s crucial to ensure your permalinks are set up correctly from day one. This includes using clean URL slugs for posts and pages.

What are the technical SEO best practices?

While it may seem like an easy task to simply publish content, link out to popular sites, and get ranked No. 1 in search engines, search engine optimization (SEO) is actually a pretty complex endeavor. There are many algorithms that need to be taken into account when optimizing your website for search engines; these factors can dramatically affect whether or not you’re able to achieve your goals.

What does a technical SEO person do?

If your website was made in a certain way, you need to use technology for search engine optimization. A technical SEO person can make or break your site when it comes to getting in front of consumers in search engines. So what does a technical SEO person do? First, they have to understand how web browsers work. From there, they look at everything that’s on your site and how it runs with each other.