What is the Scope of Social Media Marketing in India?

The scope of social media in India is huge and growing rapidly. It has the 10th largest economy and the 2nd largest population in the world. In a 2019 poll, top businesses agreed that 15-20% of their marketing budget was earmarked for social media advertising. Since then, the importance of social marketing in brand advertising has been understood.

India faces growth in several mobile users; Regardless, Internet access accounts for only 16 percent of the country’s population. In addition, it is estimated that after China and the United States, India’s Internet customers will end up being the largest website in the world. Now with the internet era of new marketing called internet marketing or digital marketing, Being in the era of many social networking sites with millions of members around the world, every company strives to achieve a good online presence and digital marketing offers a wide range of opportunities for social media marketing. Social media marketing in India has a bright future.

Why is Social Media Marketing a Must for Every Company?

Internet, Internet Everywhere!!

According to statistics, between 1993 and 2015, the Internet use of the world’s population increased dramatically and now 40% of the population uses the Internet. That is, 3.42 billion users.

Audience Targeting

Traditional marketing has failed to target specific audiences with population and details. Do you agree with this? Of course, yes. Marketing of any product that was previously targeted at mass marketing. But with the growing digital marketing trends today, there are many customized methods to target the audience.

Smartphones Era

Every day, the number of mobile phone users is increasing and according to the report, by 2019, the number of mobile phone users will be 5.07 billion. This year there are 4.77 billion users worldwide. Check the difference in two years !! Most mobile phones now are smartphones, which allow customers to connect with business anywhere, anytime.

High ROI with Less Cost

Social media marketing is a platform that offers high ROI on low investment. This is why many small and medium enterprises rely on social media for their marketing methods.

Social Media Platforms

The rise of social media is another important form that stands out among the most diligent media of remote digital marketing. From Facebook and Instagram to Snapshot and YouTube, advertisers have begun to create and distribute customized content, stories, and channels for entertainment as part of their marketing system.

Because brands have their apps and websites, they are intertwined with mobile-friendly sites and applications. This is because the brand with mobile-friendly sites means that they are specifically looking for a separate channel for engagement. All marketing channels of social media are popular but differ from each other in marketing through their unique models.


Facebook has over 2 billion active users per month and is one of the best media to connect with friends and family through videos, posts, chats, and more.


The number of users who have been active on WhatsApp for several months has exceeded 1300 million because it allows free instant messaging (private and group) with high privacy.


LinkedIn is a business networking site that has approximately 500 million users per month and includes professionals and corporations to communicate with each other through job posts and information about professional knowledge.


Twitter is a micro-blogging platform that connects the world with tweets below 140 words and videos.


Instagram has more than 700 million active users a month, and it is used for photo sharing and is affiliated with Twitter, FB, and Flickr.


With over 1.5 billion monthly active users, it is one of the best video-sharing sites for local businesses, entertainment businesses, and B2C companies.


It is a community forum for asking questions and exchanging answers with 100-200 active users per month.

The Future of Social Media & Digital Marketing in India for Professionals

A major reason for the growth of digital advertising in India is the start-up culture, which has created the necessary environment for them to advance and market themselves with highly financed practices.

As general methods like – SEM (Search Engine Marketing), SEO (Search Engine Optimization), and SMM (Social Media Marketing) are on high, marketing systems for new companies and companies in India will depend on these key elements of digital marketing to gain and improve customers.

The digital marketing industry is constantly evolving and bringing more opportunities for business growth.

Furthermore, the rise of digital media is geared towards academic courses and internet marketing schools, which enable working professionals, start-ups, and entrepreneurs to harness the power of digital and enhance their professional paths in the field of digital marketing in India.



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