When it comes to being found on Google searches, it can be challenging for small and local businesses to compete with national and international names. It can seem challenging to rise to the top of search engine results pages (SERPs) to increase traffic and click-throughs because larger firms (with bigger expenditures) target the keywords you want to rank for. But there is a solution!
Your company can benefit from local search engine optimization (SEO) to appear more prominently in Google search results. For instance, local SEO could be a means for a restaurant, hair salon, or hotel to be found online to improve reservations and sales.
Customers today do their research, read reviews, and make purchases online. According to research by Accenture, 56 percent of customers shopped at nearby establishments or purchased goods made in the area during the Covid-19 epidemic. According to 79 percent and 84 percent of customers, this is expected to persist over time.
This means that companies, especially small ones, must have an online presence to increase visibility and give information that encourages customers to take certain actions, like making a reservation or asking for additional information.
What is local SEO?
The goal of local SEO is to make your website better so that it rises in search results and is discovered by your target market. Utilizing local terms or keywords will help you appear in front of users who are looking for a service or product in your neighborhood or town.
How do you improve your local SEO?
After performing a local SEO audit, you ought to have a thorough understanding of your website. You’ll be able to leverage areas where you excel in this phase as well as places where you need to make improvements.
Expect the process to take some time to bear fruit when it comes to local SEO for small businesses because it’s a lengthy game; however, don’t just start it and stop there. To maintain and boost your SERP ranks for SEO, you must regularly assess performance and make adjustments. How can you improve your local rankings then?
Understand Local SEO ranking factors
The way your business appears on SERPs might be influenced by some ranking signals. These signals for local SEO include
Your company’s location or vicinity
The location that a user searches in affect how likely it is that your business will appear in their feed. Google will make a computation based on the details your company gives across channels if customers don’t enter a location (e.g. website, social media, TripAdvisor, etc.)
Your Google Business Profile listing
As previously stated, make sure your listing is current and includes information such as images, reviews, business categories, and opening hours.
Reviews and ratings found online
Asking your consumers to submit reviews on Google, Facebook, or Trust Pilot will increase your reputation and social proof if you don’t have many positive evaluations (or need to manage negative online reviews).
Customer review gathering and relationship building are both facilitated by customer loyalty programs. If someone leaves a comment, you can always give them a freebie; for example, if you own a nail salon, give them a free manicure. By contacting devoted clients, email marketing can assist you in accomplishing this.
Relevant and valuable content
Good information that is helpful to users is highly valued by search engines. To get a high rating, make sure your material is relevant to your product or service and of the highest caliber. Blogs are useful in this regard.
Consistency of NAP (Name, Address, and Phone)
To maintain consistency, this fundamental information should be the same across all of your company’s websites. If you don’t maintain consistency, search engines can discover contradictory information about your NAP and stop trusting your listing.
The number of relevant backlinks
Google appreciates backlinks from reliable and pertinent businesses. Quality, not quantity, is what matters. For more information, see “9 Best Practices to Generate Backlinks to Your Website.”
If someone is looking for a local business, they want to be able to access and click through to a website that is close by. Consider localizing landing pages if you have a limited geographic reach to draw in customers.