A good landing page turns your audience into leads. Most importantly, it does when it pleases them. In this article, I am going to share with you my favorite Landing Page Optimization best practices.
Why? Well, my goal is to show the value of landing page optimization. After reading this post, you can attract more opportunities and eventually convert more customers. So, what is landing page optimization? Landing page optimization, also known as LPO, is the process of upgrading components on your website to maximize changes.
One could say that landing page optimization is a subset of exchange rate optimization (CRO). Includes the use of methods such as A / B testing to improve alternative goals of a given landing page.
Landing Page Optimization Best practices you need to know
Landing pages are an essential element of your online marketing campaign. It’s no secret that you’ve precisely designed your landing pages to capture leads or generate sales. For this reason, eLearning marketers spend a lot of money and resources to increase traffic to those pages.
However, even if you spend thousands of dollars and bring in people, you still want to see your changes rise without upgrading your landing page to tee. As we have already mentioned, landing pages focus on change. Therefore, improving landing side performance can lead to better business results.
Best landing page tips
Improve SEO For Your Landing Pages
When it comes to landing page optimization best practices, this is a pleasant place for me. Internet users always find landing pages through organic searches. When developing your digital marketing strategy, it is the role of the landing pages to direct the transformation events.
Suppose you have a web page that does not perform well on SERPs. There is no point in creating it in the first place. To get changes through your homepage, you need people who can find them. Likewise, if you do not improve your page by targeting the right audience, that too will be in vain.
Do not forget to check the A/B
As we said before, landing page optimization has a lot to do with changes. Even if your landing page is not that strong, there are plenty of ways to get that change.
Content (and text in general) is even more important. People will read what you write, but it should make sense and resonate with your target audience. I would like to note here that keywords are very important when choosing your headlines and what you want to write about in your content. So, read my latest article on how to improve your SEO writing skills!
Keep your landing page as simple as possible
Showing your visitors a simple landing page might not seem very intuitive, but you help avoid visual clutter. That’s crucial, especially when you want your website visitors to focus on your call-to-action rather than get lost in the context.
Companies that create great landing pages focus on communicating with their USPs without using too many words. Here is the digital marketing solutions section of the eLearning Industry. If you look you will understand what I am saying about simplicity. We were able to achieve this by adding some elements and focusing on each of our core products.
Show Social Proof
This is one of my favorite landing page optimization best practices. Have you thought about adding testimonials to your landing pages to help convert undecided users? One, I am a big fan of providing social support for your products and services. Here in the eLearning Industry, We want people to know that other businesses are happy when they use our services and products.
It’s not just about collecting reviews. What we want is to reveal that many of them have helped us achieve amazing results. That’s why adding evidence to your landing page is one of the best ways to build trust, especially if it is a product page.
Try exit popups
Sometimes a landing page is not enough to get that change. To get the result you want, you need to increase it a little bit. For example, you can use exit popups. How does it work? Well, if a visitor tries to leave the page, an exit popup will appear on your landing page screen. By implementing this strategy, you will gain another attempt at creating a change.
What I like about outgoing popups is that they are less intrusive than the popups that appear the moment visitors come to your page. Using a combination of compelling visual images, a strong title, and the CTA text will keep users clicking. Try promoting pop-ups with special discounts or other offers.
Experiment with visual data reports
Of course, before you start upgrading landing pages, you need to identify potential issues. For example, using the Heat Map will show you where people are clicking on your landing page. Such a tool will help you to see if visitors are ignoring your call. Or, it may help to see if users are focusing on a relatively unimportant element, such as a stock photo.