Introduction to Advertisement:

Online advertising is the easiest and fastest way to attract customers. Everyone uses the Internet: for communication, information, and consumer satisfaction. Therefore, the most affordable way to find your target audience is to launch advertising on the Internet.

Many types of online advertising work around the clock to grow your business. Unlike traditional types of promotion, online advertising allows you to track the activity and reaction of the consumer and respond in time to changes in demand and target audience actions

If you plan to promote your product in the European and US markets, you need ads on Yahoo and Bing. These search engines are not very popular on the Indian Internet. Still, in the English-speaking segment, they bring substantial income: in total, this is 43%, and the remaining 57% are accounted for by Google (analysts’ data of the second quarter of 2016).

Can I run ads on Yahoo and Bing Ads myself? – Sure.

Is it worth it to spend time learning the intricacies of these systems? – Not.

Adequate solution: entrust this task to specialists.

Types of Internet Advertising:-

 Today, there are a number of the most effective types of online advertising, which have their own characteristics, implementation mechanisms, and areas of application: contextual, targeted, media, viral, and search engine optimization.

  1. Advertising in Bing Ads 

Market: – the share of search queries in the US – 33%, in the UK – 23-25%, in Taiwan – 24-26%.

CA: – over 35; A typical Bing user is between 55 and 64 years old. 33% have an annual income of $ 100,000 +. They have a higher budget and higher purchase intent when searching. More often, click on ads.

Capacity: – Approximately 524 million unique search users worldwide. 1/3 of desktop search sessions in the US are done through Bing. It is the default search engine for Microsoft products, Amazon Kindle and Siri Apple.

Targeting: – Geographic targeting, day of the week, and time of day, age, gender, device. 

Pros: – Bing & Yahoo is one team: if you run a campaign in Bing, ads will also show in Yahoo. It is believed that the quality of traffic is higher here than in Google, and the price is lower. Bing has a loyal advertising policy, so almost all campaigns are approved.

Cons:- Can provide at least 1/10 of traffic compared to Google reach. Old and not the most user-friendly interface. Scaling campaigns is problematic even if you’ve found a winning strategy. 

Note: – If you work in the English-speaking market, it makes sense to use Bing for two reasons: firstly, there is lower competition and prices (compared to Google), and secondly, you can work with a fairly homogeneous audience that uses this search engine and does not use Google. 

  • Advertising in Yahoo Ads

Market:- works in more than 40 languages.

Target audience:- older audience, more solvent, and more likely to make purchases.

Capacity:- Search engine market share – 2.32% (2015). The system is losing traffic: since 2016, desktop traffic has decreased by 67%, mobile – by 53%.

Targeting:- region, country, language, age, gender, date of installation of your app, activity level (number of sessions per period), event history, interaction with push campaigns (sent, not sent, sent and not opened, open), device, OS, application version.
Pros: – Cool simple interface with easy campaign customization—quite low CPC for display campaigns. 

Cons: Above average for search campaigns (both desktop and mobile)

Note:- This is not the most popular system that sells ad space to other platforms – and this is already its main advantage due to low competition. If you are already successfully using Google & Bing and want to expand your reach, this is the place for you. You can launch ads through Bing or, for example, Verizon Media Native (a marketplace for search and native advertising on Yahoo, Tumblr, and more).

  • Advertising in Google Ads

Capacity: 4+ billion searches per day annual growth of 10%. The share of desktop traffic among other search engines is 76%, mobile traffic – 86%. 46% of the requests are related to local things. 69% of US paid ad clicks in Q2 2019 were from mobile. 22.6% of searches on Google come from Google Images and 1.3% from Google Maps.

Targeting: 

· Text ads – for keywords;

· Trade ads – by feed (in fact, also targeting a user’s search query);

· Dynamic search ads – targeting search queries to the landing pages of your site (to selected categories, URLs, page titles, or all pages of the site).

· Search remarketing – keywords + remarketing audiences.

·        Pros: – Huge list of advertising tools and functions, huge reach, and diverse audience.

·        Cons: one of the most expensive and by far the most competitive system. 

Note: – Google Ads is literally the salt of contextual advertising. This is the best option in terms of coverage, cost, availability of training information, and effectiveness for everyone: both those who are already advertised and those who are just starting out. And remarketing campaigns can complement any project.

  • Advertisement on Facebook:

Facebook is also considered as the best platform for advertisement. Facebook has billions of users and it has all the data that the advertiser needed.

Targeting: Demographics of audience, budget, start date and end date, location, placement, devices and platforms (Instagram and Facebook), etc.

Like the Google Ads, Facebook also have:

Pros: – Huge list of advertising tools and functions, huge reach, and diverse audience.

Cons: one of the most expensive and by far the most competitive system.

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