Today, most of our social interactions are permeated with scenes – from taking a quick photo to texting a friend, posing at a bar for a selfie, or scanning a few minutes on news feeds full of photos and videos.
The impact of the rise of visual content on social networks is most apparent on Instagram. As a result, many brands are struggling to understand how to make the most of the benefits of Instagram. The rise of Instagram was astronomical – understandable.
Instagram is huge because creating a social network that connects people through visual elements is a powerful way to attract and retain our attention.
Brands and marketers competed to take advantage of the immense growth of the social platform and much more successfully learned how to sell on Instagram.
To develop an Instagram marketing strategy, you need to understand why these graphics are so valuable and how to create the perfect images for Instagram. You need to make full use of the power of Instagram photos and use them in marketing products across channels.
Advantages of Instagram
Connect with customers on multiple channels
Using Instagram on your site allows you to connect with customers across multiple channels and increase cross-channel engagement. For example, suppose you are displaying photos from your Instagram account on your website. When a customer browses your site, they may not already be following you on Instagram.
But when they see a gallery of Instagram photos, they can click to see your account, follow you, and then rejoin you.
Alternatively, the followers who browse on Instagram may not have visited your website before. By setting up a shopping Instagram, followers can easily access the Instagram Shop version of your Instagram account and click on product pages.
Using Instagram photos allows customers to connect with them wherever they are, while Instagram is making the most of the engagement rate.
Reuse marketing products: Work smarter, not thicker
We are all crushed over time, but using Instagram photos in your eCommerce marketing plan allows you to perform better rather than harder. You already need a social marketing strategy, so why not recreate those photos across channels and turn them into marketing images on your site or Instagram ads?
This saves you the hassle of having to create additional content.
Attract involved traffic: Create a recurring community
Another advantage of using Instagram images is that the traffic coming from these photos is highly involved.
Instagram runs more engaged traffic than any other social channel. Research shows that Instagram beats other sites like Facebook, Pinterest, YouTube, Reddit, and many more when comparing site time from different social channels.
Instagram content drives more engaging traffic than other visual social content from YouTube or Pinterest.
In addition, Instagram helps you engage with your audience on the social site, increasing the chance of bringing customers back to buy again.
If someone buys from you and follows you on Instagram, they will continue to look at your brand and buy from you again. Returning customers are the most valuable, spending almost 33.3% of the total money spent online and almost 3 times more than regular shoppers.
Enhance your marketing with UGC: Use customer photos
If you do not already have solid user-generated content marketing strategies to increase sales, it’s time to jump on the board. This is a very effective single way to grow related traffic and sales. Instagram has the potential for user-generated content. On Instagram, customers are constantly creating and sharing their pictures. With their permission, you can use their images for your marketing.
Below is an example of how Everlast customers can enhance their community engagement in marketing Instagram photos. On their homepage, Everlast emphasizes the active lifestyle they want to associate with their brand by displaying photos of customers taking their products while using them at the gym.
UGC is asking customers to hashtag photos with their brand name.
Do not market blindly: Learn how content works in advance
You do not want to be frustrated if you cannot get the right pitch so invest in a good capo. Fortunately, on Instagram, before you pick up valuable real estate on your website, you already have an idea of how your audience will react to the content or shell out money for Instagram ads.
Before selecting content for your Instagram UGC campaigns, you can measure how it was received on Instagram.
It allows you to select the photos that customers like the most on Instagram and display them on your site, without having to guess which product photos will work best.