In simple words, writing content is just a word game. If you can write a lot of content and put it in words that are relevant, engaging, and informative to the readers, you will become a better content writer.
“Content” is a broad term and means the use of words to convey things to others- about your business, your idea, your project- simply anything. For example, a fashion designer sets up a new website and wishes to showcase her business, what she does, her distinctions in the field, what services she offers. The content here will help show his brand to the world in the right light.
But before you take your pen and paper (or laptop!) And start writing, you also need to know that writing content is not about writing what comes to your mind or writing from your knowledge base.
A good piece of content is based on diligent research, vocabulary, phonetic expertise, and a good balance of good vocabulary and grammar. Furthermore, high-quality content is not created on the first trip but requires intense editing, feedback, and fine-tuning to ensure that every word is on point.
Learn content writing with a stepwise procedure!
1. Content writing involves a lot of research
To keep up with new content ideas, you need to enter the research zone frequently. Research should not be followed directly by writing and planning. Set aside some time. Once you’ve figured out the idea you’re going to write about, explore further. But now, especially on this topic.
Make Evernote or any other notepad a great companion for you and keep writing important notes about the idea. You will always have reference pages to look at, but thoughts about how you are going to pursue content should be written down.
2. Content writer skills
Being ready to step into someone else’s shoes and write in the same style is not the same as starting to write content.
During your tenure, you will meet many writers with unique styles. You can be inspired by their style but you do not have to copy this style. Because each person is different and has a unique personality, they should have a different writing style.
Take Neil Patel for example. He has a unique writing style and can easily show even complex ideas.
3. Stick to the point
Each content is written for the same topic. Stick to this point and avoid wandering to different topics. Of course, it’s okay to discuss a little bit about related topics, but take care not to mix different ideas into one content. This will break the user’s reading flow.
For example, if you’ve to talk about how to write content for your business, you can give it some hint of sharing it on Facebook or Instagram for enhanced access. But, that’s all. Do not immerse yourself in Instagram marketing.
4. Creative overview of content writing
If you are already writing content on the web, what difference do you make? This is not how you write content online.
There are three main factors in each content: title, idea, and vision. The title and idea have already been decided because before the content begins, you know what you are going to write. But, vision is important.
What sets your article or blog apart from others is the fact that it gives a new twist to your content area. That unique angle is essential to gaining a credible audience.
5. A content writer should create a killer title and first paragraph
Forming a killer headline is another major part of how to start content writing. Think of it this way:
You are randomly scrolling your Facebook profile. You will find an article that reads the introduction on how to start writing content.
Both articles may have the same kind of knowledge and content but the latter is more interesting.
Similarly, your users will decide from the first paragraph whether or not to read the entire content. So, both the title and the first paragraph should be the best part of your content.
6. A content writer should not exaggerate and keep it simple
A lot of things and important aspects about starting to write content are hidden at this point. Let’s see what these are:
Most people may not understand your complex sentence structure and vocabulary. When you write, keep your audience in mind and keep the content simple based on the words. Even a child should understand what you are trying to say.
When you deliver messages on a topic, do not stretch the truth and give a new definition. Let the truth be so. Changing and exaggerating the truth can make you seem unbelievable.
If you are writing for beginners, start by explaining everything and your content. As you would explain to a normal human being. But, if those who already know about the topic are involved, keep it more informative.
Write clearly. This means keeping the paragraphs short, the sentences neat and the words readable.
7. Detailed validation of the content
Failure to edit your content will harm your audience. No one is going to read the content with errors.
Follow this approach:
The first round of correction should be to remove and replace sentences that do not match the flow of the content. Also, remove phrases that do not match the title. The second round fix should focus on eliminating spelling, grammar, and punctuation errors. For the third round reading. Finally, look at your draft to make sure everything is fine.