If you’re starting a YouTube channel and expect to do nothing else but publish content and get a flood of followers, we have something to tell you. Creating and publishing content—even high-quality content—isn’t enough. To really get your YouTube channel off the ground, you need to promote it. Don’t worry, promoting a YouTube channel doesn’t have to be expensive.
In fact, in this article, we are going to teach you how to promote your YouTube channel for free. Every minute, 500 hours of new content is uploaded to YouTube (Statista). 12,000 hours of new content every day. There are so many contests in your three minute video! Without promotion, Your YouTube content, no matter how good it is, may not get the views it deserves. Fortunately, with the free YouTube channel promotion tips and ideas we’ve included here, you can create your content from the depths of YouTube anonymity and get more views and more followers.
How to Promote Your YouTube Channel for Free
YouTube, like other social media platforms, is constantly changing. While YouTube was great when it first started gaining popularity, it’s not exactly what you find on the platform these days. Now, don’t get us wrong, YouTube’s collection of funny pet videos continues to grow by the day. However, in recent years, YouTube has become a destination for businesses, brands, marketers and influencers.
Create Content Worth Promoting
Yes, we know we told you that the world’s best content won’t help if no one sees it. On the flip side, no one is going to see content that isn’t good. So, if you want to successfully promote your YouTube channel, you need to fill it with content that is worth promoting. Otherwise, you’ll find yourself creating dull YouTube content that people watch once, don’t subscribe to, and don’t engage with.
Use YouTube SEO
SEO is an easy way to promote your YouTube channel for free. YouTube is not only a video-based social media platform, but also the second largest search engine in the world after Google, with billions of searches happening on the platform every month. You need to use YouTube SEO to ensure your content is found on the platform, so you’re using the right keywords in your headlines, video descriptions, and tags.
Build a Community
One of the benefits of creating YouTube content is that it helps establish you as an authority in your niche and industry. People will start looking to you for your knowledge. You can keep them engaged by building a community. Building a community on YouTube doesn’t have to be complicated.
Collaborate With Other Creators
Don’t be afraid to collaborate with other YouTube creators and YouTube influencers. This type of cross-promotion is mutually beneficial and works well to expand your reach. Collaborations are simple: two or more YouTubers work together to create a unique video for each of their channels. To do this, start by finding another YouTube personality with an overlapping audience. Then, reach out and make your pitch.
Run a Contest
One of our favorite ways to promote a YouTube channel for free is to run a contest. Contests attract more attention and, if done right, will get you more YouTube subscribers with people who aren’t interested in your brand or content without artificially inflating your subscriber count.
Promote Your YouTube Channel on Social Media
Apart from your YouTube presence, you should also have profiles on other social media platforms. Don’t panic, we don’t mean everyone. Choose sites that your audience will talk about the most. Facebook and Instagram are still two popular social media platforms. So, in this section, we are going to share ways to promote your YouTube channel on those platforms for free.
Like many other social media platforms, YouTube uses hashtags for category tagging and search. Using hashtags can make it easier for people to find your videos. Additionally, you can use hashtags to categorize your videos without the need to add them to playlists (although we recommend creating playlists). YouTube allows 15 hashtags—more than that and all hashtags used in the video will be ignored. The sweet spot seems to be between 3-5 hashtags per video description.
Promote Your YouTube Channel on Forums
Forums are one of the best places to promote your YouTube channel for free. But many forums have a strict “no ads” policy. To overcome this, make sure you add value to the conversation. Leave the link to your latest YouTube video and exit without popping in. Instead, engage with people in the forum and share your content only if they find it useful.