The Facebook algorithm began to support posts by family, friends, and groups in your feed to help people stay connected with their loved ones. As for businesses, the 2018 report revealed that an organic post now reaches only 6.4% of the page’s total fan base. This change is not great even for people who boast of millions of page likes. But what if you start creating the following? What if your friends who accepted the invitation to like your Facebook page still make up the most important section of your fan base?
The chances of advertising your website by default in the first year are below zero. But don’t worry too much about it, there is another way to reach your customers on Facebook!
As the organic reach for businesses declines, Facebook ads will be more relevant in 2022 than ever before if you want to increase your brand awareness, attract new customers and convert interested users.
The most successful Facebook ads do wonders in helping you connect with people who are interested in what you have to offer at the right time and in the right place. Improper targeting, poor quality content, and a hasty budget are the only reasons why Facebook ads do not work. But you can easily avoid these mistakes with our Facebook Ad Tips!
Facebook ads Success
Find out your Facebook advertising goal
Here’s an honest Facebook advertising tip – get to know your audience first. Before you get into all the fancy content creation and budgeting techniques, find out who are the people who can become your customers and maximize your profits. This may take some time, but you are guaranteed a return.
Unlike Google, on Facebook, people do not actively search for what they want to buy, so you can not target them with specific keywords. However, on Facebook, you can use sophisticated targeting options – you have a lot of control over who sees your ads. There are a lot of hacks you can use!
- Core Audience: Use this to attract new customers
- Custom visitors: Ideal for engaging with already interested users
- Appearing Audience: Works to reach people like your customers
Choose the right type of Facebook ad
There are some types of Facebook advertising, so you do not feel overwhelmed, we have collected below the most useful that you need to get started.
Image ads are great for showcasing your products to your potential customers. They are created relatively quickly – all you need is good quality visuals and attractive sharing news.
Video ads are great for showing off your products – think demo video. You can run them on news feeds and stories or use them as in-stream ads on Facebook videos of sufficient length.
Video poll ads
Video poll ads are one of the new additions to paid Facebook advertising. They have already shown promising results in increasing brand awareness.
Carousel ads are usually one of the best performing ads – especially if you want to show different benefits or applications of the same product or different products.
Use automatic slots
Where should the carefully crafted ads appear? Facebook or Instagram? Ambassador or news feed? If you start with Facebook advertising, it can be a difficult decision if you do not have enough experience in testing different locations with your target audience.
That is why we recommend choosing automated jobs. Tick this option and Facebook will do its magic by showing your ads where your ads are most likely to succeed. You sit down with a cocktail in hand and count your changes. You can learn more about automated job placements by looking at our Shopify Facebook Ads analysis.
Ask the right questions before planning your Facebook advertising budget
You may be wondering now: How much should I budget for Facebook ads? Well, this is the right question to ask, but not the right one to start with. Instead, you need to define your goals and keep track of the right measurements.
You need to answer these questions to estimate the number of sales required to achieve the revenue targets. Only then can you calculate the Facebook advertising cost you need to achieve your goals and make your Facebook ads profitable.
Create better ads that lead to a better website
You know your audience. You know the useful Facebook ad types to choose from. You even have a rough idea of the budget. But that’s not all. No matter how well you target your well-calculated ads, if your work is a generic stock photo with a message written in 5 minutes, you will be wasting your precious advertising money.
So, at the very least, make sure the photos you use have the right colors, are properly sculpted, and are not blurry or pixelated. It doesn’t work that well and the results are worth it!
Test everything. Everything.
Last but not least – test everything. There are a lot of great tips and best practices to get you started, but some of them may work better for you than others. In some cases, videos work better, in others – carousel ads.
Test different types of creativity (video versus photo, different photos, different posting) for the same audience, see which Facebook ads give the best results, and get the maximum result at the lowest cost.
Facebook Ads Tips & Tactics: Summary
Creating Facebook ads from the beginning is not an easy task. But with a little research and experimentation – everything is possible. Follow these tips and the trial and error phase will end sooner than you think. At any rate, you will be an expert in providing Facebook promotional tips.
After all, if you think Facebook advertising is too expensive for you or not right for your business, check out these great Facebook advertising alternatives.