With each passing year, digital marketing becomes more and more complex. In addition to the basics like SEO, PPC, branding, and UX, marketers now have to deal with some of the emerging social channels and emerging terms with content, automation, and customization.
As we look forward to the new year, we asked 30 marketers the most important strategies they will use this year to extend access, increase awareness and increase revenue.
The upcoming digital marketing trends
Chatbots are considered one of the best digital marketing trends of 2021, with AI-based technology using instant messaging to chat with customers and site visitors. It is designed to communicate with customers through text or aural methods.
Our top digital marketing tips are
So we are not mentioning Facebook here. Metaverse refers to augmented reality, virtual reality, 3D holographic avatars, and the virtual world of video — not just the same experiences as gaming, but a fixed environment in which people work, play, and practice.
Non-fungible tokens (NFTs)
Beyond figuring out where brands fit in the metaverse, they will need to do more experimentation with blockchain technology to prepare for Web 3.0 – this is the next evolution of the highly decentralized web, said Zach Passarella, marketing director at Nutraceutical Brand Supplement Production Partners.
In a similar vein, we will continue to see the proliferation of cryptocurrencies by 2022, and interested marketers will keep their eyes on this trend towards decentralized funding.
Even though it is still used only by a prominent American audience, the adoption of cryptocurrency now will help attract new customers – but only if the population is rightly suited, said Andrea Chapman, marketing manager at cannabis site Nature and Bloom
In 2021, retailers from Walmart to Sox will be experimenting with social commerce on sites such as TikTok and Instagram. This will also continue in 2022 as brands seek to reduce the distance from innovation to change.
Supply Chain Buffering
The 2021 holidays may be over, but headlines continue to ring about supply chain disruptions and their negative impact on customer experience.
That’s why Chelsea Cohen, co-founder of Amazon inventory management platform SoStocked, recommends aligning marketing goals with stock potential.
Sustainability & DEI
In recent years, brand values have become more important to consumers, and this will continue into 2022.
This includes Per Laurel Minds, CEO of a marketing agency called Elevate My Brand, both about consistency within brand messaging and being transparent about DEI efforts.
In 2021, we saw brands like Old Navy and Pacific Sunwear release a gender-neutral clothing collection. This trend towards content continues. Damien Buxton, managing director of web design firm Midas Creative, expects to see more brands shy away from traditional gender roles in marketing efforts to prevent customer alienation.
You can see more access from brands like JCPenney, the department store that publishes a range of baby clothing, including towels for children with disabilities, last year.
Zero & first-party data
Marketers have one more year until Google removes third-party cookies, meaning 2022 will be the most important year for data and privacy.
Finally, content marketing has long been the cornerstone of digital marketing, and 2022 will be the year that marketers accept simplicity and clarity in content.
“The Internet is full of content now,” said Hilda Wong, founder of the content agency. “Social media, smartphones, and technology generally take the consumer sense.
Conversely, traditional marketing methods such as leaflets, flyers, and newspapers are declining – if you ignore the importance of digital marketing it may become the rule waiting for your business.