The online advertising space is booming with new platforms popping up all the time, including Brand-Amazon Ads.
With the right approach and used as part of your best digital marketing strategy, Amazon advertising will not only increase your profits but also expose your brand to a wider audience, accelerating your growth in the process.
If you’re looking to get ahead with your Amazon advertising strategy, we’re going to shed more light on the platform as we share some essential tips and advice.
What is Amazon advertising?
Like Google Ads, Amazon Advertising is an effective form of paid or PPC marketing. When someone punches a search term into Amazon, a selection of sponsored ads appears. These are ads created by Amazon Advertising.
While Google and Facebook are still the dominant forces in the online advertising space, Amazon’s attractive features, functionality and depth certainly stack it up against the competition.
Amazon offers a magic combination of user experience and consumer convenience, making Amazon advertising a profitable playing field for brands willing to participate.
What are the benefits of advertising on Amazon?
So, are Amazon advertising campaigns worth it? In a word, yes. Here we’re going to look at 5 key benefits of a consistent Amazon advertising strategy.
Visibility on Amazon search results
There are 150 million Amazon Prime customers worldwide. And, on average, small and medium-sized businesses in the U.S. alone sell 4,000 items per minute. From these (rather impressive) numbers alone, it’s easy to imagine how searches on the site are faring in different categories.
By targeting the right keywords for your products and creating compelling ads, you’ll significantly increase your search visibility and get more sales in the process.
Small businesses can gain an edge over big stores
If you get your Amazon advertising efforts right and target the right audience, your sponsored ads will target the right people at the right time in their journey.
Basically, if you’re a small business, you have a higher chance of getting a sale or winning a customer than a big brand or business operating on a platform. The playing field is more even.
Flexibility on spending and paying only for clicks
Amazon Advertising allows you to set up manual and automated campaigns. With the ability to set manual budgets and target or use the platform’s smart automated algorithm to guide you through the campaign, you’ll have maximum flexibility at your fingertips.
You can compute ROI with ease
An elegant and functional platform, Amazon Advertising makes it easy to calculate your ROI with live profit and ad spend data.
Here’s a simple formula you can use to help you calculate your Amazon ROI:
Total ad attributed sales / Total ad spend
Reaching the audience that is already ready to buy
Last but certainly not least, advertising on Amazon puts you in front of an audience that is at the lower end of the online sales funnel.
Most Amazon consumers have a direct intent when they visit the site and are overall ready to buy. If your sponsored ad shows up for the right search term, you’re more likely to make a sale.
How do I advertise on Amazon?
To advertise on Amazon, it is essential to develop a solid strategy. To achieve consistent success on the platform, you need to outline your specific goals and understand the essential features and aspects of Amazon advertising. Here are some tips to help you on your journey.