With the right approach and used as part of your larger digital marketing strategy, Amazon advertising will increase your profits and expose your brand to a wider audience, accelerating your growth in the process.
If you’d like to get ahead with your Amazon marketing strategy, we’re going to shed more light on the platform while sharing some essential tips and advice.
What is Amazon advertising?
Much like Google ads, Amazon advertising is an effective form of paid, or PPC marketing. When someone punches a search term into Amazon, a selection of sponsored ads will appear. These are ads created through Amazon ads.
While Google and Facebook are still the dominant forces in the online advertising space, Amazon’s attractive features, functionality and depth certainly stack it up against the competition.
Amazon offers a magical combination of user experience and consumer convenience, making advertising on Amazon a profitable field for brands looking to participate.
Benefits of Amazon Advertising
Visibility on Amazon search results
There are 150 million Amazon Prime customers worldwide. And, on average, small and medium-sized businesses in the U.S. alone sell 4,000 items per minute. From these (rather impressive) numbers alone, it’s easy to imagine how searches on the site are faring in different categories.
Small businesses can gain an edge over big stores
If you get your Amazon advertising efforts right and target the right audience, your sponsored ads will target the right people at the right time in their journey.
Basically, if you’re a small business, you have a higher chance of getting a sale or winning a customer than a big brand or business operating on a platform. The playing field is more even.
Flexibility on spending and paying only for clicks
Amazon Ads allows you to set up manual and automated campaigns. With the ability to set manual budgets and target or use the platform’s smart automated algorithm to guide you through the campaign, you’ll have maximum flexibility at your fingertips.
You can compute ROI with ease
An elegant and functional platform, Amazon Ads makes it easy to calculate your ROI with live profit and ad spend data.
Reaching the audience that is already ready to buy
Last but certainly not least, advertising on Amazon puts you in front of an audience that is at the lower end of the online sales funnel.