Father’s Day is approaching on June 18, providing a fantastic chance for company owners and entrepreneurs to increase social media engagement.

Keep in mind that Father’s Day is observed on various dates throughout the world. The following are various regions’ general Father’s Day dates:

  • It is observed in the United States on the third Sunday in June (June 18 in 2023).
  • Canada: The third Sunday in June is also a holiday, which falls on June 18 in 2023.
  • EU: Each nation has a different set of dates. For instance, it is also observed on the third Sunday in June in the UK and France (June 18 in 2023).
  • Father’s Day is celebrated in Germany on Ascension Day, which varies every year.

Please be aware that these times could change a little based on the nation or location.

Father’s Day represents a great opportunity to celebrate their vital work

Father’s Day gives a fantastic opportunity to honour proud fathers and make sure they emotionally engage with your company if your audience base is bursting at the seams with pleased dads. For companies that cater to younger audiences, social media messages are fantastic for encouraging followers to buy a special gift—preferably from your store—for their father or grandfather.

So how can small company owners make their Father’s Day posts as successful as possible? We’ve put together six simple social media tactics that dads and their kids will remember to get you started.

1. Run a Father’s Day Competition

Establishing a fun contest where your followers can win some of your company’s amazing products and services for their dads is one of our favourite social media business recommendations. You can instantly increase interaction and draw as much attention to your company by giving your consumers the chance to win free prizes in exchange for likes and shares.

For instance, this Father’s Day post from Youth Tree Organics uses an eye-catching advertisement to highlight the brand’s distinctive selling proposition—premium pampering boxes.

Just keep in mind to utilise hashtags like #FathersDay and #Giveaway to increase the discoverability of your post and guarantee a large number of participants.

2. Encourage Followers to Share Their Stories

It’s a fantastic moment to start appealing to your consumers’ sentiments because Father’s Day is all about evoking happy memories of our fathers and grandfathers. For instance, you may ask your CEO to share a precious early photo of them with their father and invite followers to do the same.

You could also request that audience members share their favourite or funniest experiences. Although it’s not technically necessary, you could want to associate the campaign with some of your products or services. Just the involvement itself is probably going to increase profile views and improve brand recognition.

3. Celebrate Fatherhood in All Its Forms

Father’s Day is a time for joy and celebration, but it can also evoke complex emotions in your audience members, particularly if they have a rocky family background. Celebrating fatherhood in forms that aren’t limited by biology is one approach to connect with these fans and show that your brand is mindful of social issues.

For instance, Budweiser ran an ad a few years ago honouring the importance of stepfathers in people’s lives. A fantastic way to be as inclusive as you can and spark interesting discussions is to acknowledge stepfathers, grandfathers, uncles, older brothers, godfathers, and other father figures in your postings.

4. Post a Handy Gift Guide

Gift-giving for men is notoriously challenging, particularly if they seem to have everything. Fortunately, you can use a straightforward social media plan to increase your earnings while resolving your consumers’ gift-giving conundrums. Showcase your products and services as ideal Father’s Day gift ideas!

Showcase your goods and services as examples of perfect Father’s Day Gifts!

For instance, Easyprint Ireland published a list of potential ideas to spark their audience’s imagination. If you want to go one step further, why not start posting daily gift suggestions from your online store a few weeks before the big event?

By doing this, you’ll showcase a variety of your top products while maximising the number of individuals who see your postings. Just keep in mind to employ dependable hashtags and offer obvious calls to action so that your clients understand how to obtain your services.

5. Offer Discounts And Promotions

Posting Father’s Day discounts on your social media channels will increase traffic to your website and boost sales. Single-day or short-term promotions are excellent for making clients feel pressed for time and motivating them to make hasty purchases.

Other suggestions for increasing sales include including “siren” emojis and, if feasible, highlighting how your products or services foster family unity, as seen in the post from UK adventure company Escape Live below.

6. Break Down Gender Stereotypes

Finally, honour all that modern parents do to raise the next generation in order to appeal to them. The time when mothers were expected to stay at home and raise the children while dads were expected to work is long past

The time when dads were expected to work and moms to stay at home is long gone.

It’s a terrific strategy to forge emotional connections with your audience and foster brand loyalty to acknowledge growing gender parity. Check out Honda’s moving Instagram post about fatherhood in the modern day if you’re curious how this would appear.

Plan Your Father’s Day Posts Right Away!

As you can see, there are a tonne of fantastic methods to maximise Father’s Day and spark real dialogues among your fans.

Just keep in mind to be considerate of how Father’s Day may effect your followers before you begin scheduling new content, and be prompt in your responses to followers at all times during the campaign.


What should I post on social media for father's day?

Below are 7 content ideas you can use across all social media platforms in honor of Father's Day. A tribute to dads, or your own dad. ... Inspirational Father's Day quote. ... Tell a dad joke. ... Father's Day giveaway or contest. ... Showcase a product or service as a perfect Father's Day gift. ... DIY tutorial or recipe.

What can I do for father's day online?

List of online Father's Day ideas Dad Libs. Dad Libs are fatherhood-themed versions of the word game Mad Libs. ... This or That: Dad Edition. This or That: Dad Edition is a Father's Day twist on the classic question game. ... Digital Dad Day Bingo. ... Remote Cookout. ... Comedy Workshop. ... Father's Day Icebreakers. ... Zoom Games. ... Online Tours.

What are good father quotes?

Dad quotes from a son Dad, you've always been my hero. I'm so lucky to have your love and guidance in my life. A father's love will always be imprinted on the heart of a son. You've shown me strength isn't all about muscles. I hope one day to be half the man you are. No matter how tall I grow, I still look up to you.

How do you wish Father's day on Whatsapp?

I have the best dad and I love you so much! Wishing you a Happy Father's Day on this day, and wishing you happiness and sunshine for the coming year. Thanks for all you are and all you do.

What is the best caption for father and daughter?

Cute Daddy Daughter Quotes “Behind every great daughter is a truly amazing dad.” – ... “Dear Daddy, no matter where I go in life, you'll always be my number one man.” – ... “There is this girl who stole my heart and she calls me Daddy.” – ... “A father holds his daughter's hand for a short while, but he holds her heart forever.”


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