Email marketing is an essential part of any digital marketing strategy, but knowing where to start can be difficult.
By reading this guide, you’ll learn a list of email marketing skills you need to learn and improve in order to send successful campaigns and set up high-performing strategies.
Skills need to be an Email Marketing Specialist
A good email marketer understands the fundamentals and how email marketing efforts add value to the entire business.
We all know about the ROI email marketing delivers and how much $1 can get back.
But really, email marketing should have its own strategy. A strategy that brings results, not just a bulk email sent once a month.
Automating Lead Nurturing and Lifecycle Emails
Email marketing isn’t just about sending newsletters and special offers.
Automating lead nurturing processes is one of the best things you can do to save time and get more ROI from your email campaigns.
List Management and Segmentation
As an email marketer, there is no doubt that you need to develop advanced skills on how to manage your communications.
Today’s marketers know that if the number of email lists is small, the best data and experience is for contacts.
They segment their database based on contact tags and custom fields to avoid spamming and email duplication. This helps them send more relevant emails in their campaigns, resulting in higher open rates and click-through rates.
Email copywriting is one of the most important skills a marketer should have.
Tons of emails vie for contacts’ attention every day – good copywriting skills make the difference between a successful campaign and one that ends up in spam.
An email marketer should know how to write subject lines that increase email open rates.
Analytics and Testing
Today’s email marketers need to understand the most important metrics and how to measure the effectiveness of their email campaigns.
Here we talk about email marketing KPIs that will help you track your success and predict future performance.
Email Design and Visuals
More and more people are using phones to read their emails. This means your emails should be responsive.
Responsive email means your email is readable and looks good on all devices.
By default, most email software, such as Automizy, provide responsive email builders to design responsive HTML emails that are compatible with different screen sizes.
Email Protection and Authentication
Sending emails does not happen in a vacuum.
You need to learn the technical jargon of email sending and delivery.
Understanding the back-end processes involved in ensuring that email gets delivered on time can make your life much easier.