If you have noticed that your website traffic is going down then you may be wondering what’s causing it. There are several factors to consider when it comes to your site traffic. One of the main reasons is that Google’s algorithm is changing. Another is that there are some technical problems that are occurring. The Covid-19 effect is also a factor.

Technical issues

The best time to conduct a technical audit of your website is when it is not performing as well as it could. It is also a good idea to review the history of changes you’ve made to your site. For example, if you’ve updated your website’s content or incorporated a new theme, make sure you check to see if your hosting provider has migrated the new content to its new domain.

If you haven’t migrated your content, consider contacting your hosting provider and if possible, switch hosting providers. This will not only help you save money, but will also increase your site’s search engine ranking position. You should also ensure that you’re integrating a sitemap into your website’s navigation bar. While it is not a prerequisite, it can be a good idea to include a sitemap with fewer than 50 URLs.

In the same vein, it is also a good idea to periodically perform a content refresh to ensure that your website’s content is relevant and current. Some content changes can be detrimental to a website’s rankings if they are not properly implemented. Likewise, some plugins may be causing more harm than good. By keeping tabs on your website’s performance, you can avoid a sitewide meltdown or a website crash altogether. Also, be sure to reroute your site’s traffic to other pages in your website if the site is down. Another suggestion is to establish a status page to keep your customers informed of the latest updates. Lastly, a quick visit to your hosting provider’s support ticket queue can go a long way toward getting your site back up and running as quickly as possible.

Google algorithm update

If you’ve noticed your website traffic has decreased recently, there’s a good chance it’s due to a Google algorithm update. These updates affect all sites and organizations, and can change SERP rankings.

The first step is to check your organic traffic in Google Analytics. You can do this by selecting the default traffic view in Google Analytics, which shows all of your traffic sources.

Then, you can analyze your metrics with a variety of tools. This could include Google Analytics, a sitemap, and the Algo Weather tool.

For example, you may want to check the quality of your product reviews. It’s also a good idea to check your Google Quality Raters’ Guidelines. Some websites accidentally break the rules, and these are sometimes caught by Google’s human reviewers.

You can also look for a “de-indexing” bug, which Google recently Tweeted about. If you find a bug, it can help you fix it.

Besides, a Google algorithm update can lead to opportunities to improve your website’s content and design. By going “by the book,” you can avoid the loss of web traffic.

However, if you’ve been hit with a major drop in traffic, you might need a bigger window of time to fix the problem. In addition, you should investigate any other possible causes of the drop.

Using all of the above metrics can help you pinpoint the root of your drop. Once you have a clear picture of the issues, you can make a plan to fix the problem.

Ultimately, it’s best to go “by the book” and fix any technical or design problems that are hurting your search traffic. This will keep your visitors on your site and prevent your ranking from dropping.

As you can see, there are several reasons why your website traffic has decreased. But one of the best ways to combat a drop in traffic is to use cross-channel marketing. Social media, e-mail, and other marketing channels can all help you earn more than just the traffic you get from your main website.

Finally, keep in mind that even a highly popular brand can experience a sudden drop in traffic. You can keep your web traffic from falling by creating quality content and making sure your site is free from technical problems.


Penguin is a tool used by Google to penalize websites that use black hat SEO techniques. Its goal is to remove web spam and help sites that use high-quality SEO practices rank higher in the search engine results pages.

In the early days of the internet, spammy content was common. Some marketers abused the inbound link signal to push irrelevant content up the search engine results pages. Black hat specialists created link farms and bought links on a large scale.

Penguin 2.0 was released in May 2013. This update added new signals to combat black hat techniques. But it was only a step forward in the algorithm. Since then, Penguin has gone through a few refreshes.

Initially, Penguin affected about 3.1 percent of all queries. Then, it started affecting websites with too much ads or too little content above the fold.

Penguin has now become a permanent part of the core algorithm. However, it can still be confusing to non-experts. There are a lot of myths about Penguin.

For instance, people may think that you can sidestep the algorithm by using a 301 redirect. Unfortunately, this isn’t an effective strategy. Instead, you need to clean up your links and monitor your rankings. If your website is penalized, you need to fix the issue as quickly as possible.

To prevent Penguin from negatively impacting your site, you need to produce high-quality content. You should also regularly monitor your SERP rankings.

The best way to spot a change in your site’s position is to check your SERP rankings. You should be able to see the effects of a Penguin update by looking at your average keyword position.

You can use the Penguin Penalty Checker Tool to find out if your site has been penalized by Penguin. Once you know which type of site you have been penalized for, you can use the disavow tool to delete any low-quality links and help your site recover.

While you can’t manually remove your Penguin penalty, you can clean up your links and reverse the downgrade. It might take some time, but it’s worth the effort.

Covid-19 effect

While the COVID-19 pandemic continues to make headlines, a new article from RIPE Labs looks at the effect it has had on internet traffic. Researchers studied data from Internet Service Providers and academic networks to analyze changes in web traffic. They found that the amount of time people spend online has increased.

There has also been a dramatic increase in video conferencing and web conferencing traffic. Video game sites such as Twitch and ESPN have been among the leading sources for streaming game play.

But even with all these growths, the total demand in the health media vertical and health services vertical has remained steady. Other industries that have suffered large drops are the travel, transportation, and advertising industries.

The drop in travel traffic has been partially offset by the increased demand for shipping and entertainment activities. Although there are still substantial drops, overall, the drop is only 6%.

Many people who have been affected by the COVID-19 pandemic have been working from home. A large number of technology departments are tasked with delivering high-performing digital experiences to all-remote employees.

In addition, many websites have experienced a drop in traffic. It is unclear if this is due to the pandemic, or if it is an unrelated factor. However, some websites have been able to reverse their traffic drop. Using rank tracking software, it is possible to find out whether search behavior has changed.

Covid-19 has had a significant impact on businesses and consumers. While it is impossible to predict the full impact of the virus on the economy, there are several indicators that will help businesses and individuals make informed decisions.

If you are a website owner, it’s a good idea to check your site’s traffic before the end of the year to see if you have experienced any major decreases. You can use Google Search Console to check for any changes in keyword rankings. This way, you’ll be able to see direct results from your marketing campaign.

If your business has faced a significant drop in traffic, it may be time to consider a change in website design or content. The most effective methods include multi-page sections of your website and news or blog-oriented microsites.

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