These days women make up a large segment of a brand’s consumer population. That’s why social media posting ideas for Women’s Day is a popular search term in March. Instead of special day posts, brands are usually brainwashed into social media campaign ideas for Women’s Day. Long-distance campaigns involving audience participation are common and Focus on maximizing user-generated content.
Content in such cases is not something that people like and engage in, but something that they share with other women they know. Empowerment, awareness, and a sense of making the change are the focus of these ideas. So, if you are looking for some inspiring social media posting ideas for Women’s Day, here are some of the best brands implemented.
Top 10 International Women’s Day Social Media Post Ideas
SPOTLIGHT STAFF MEMBERS
Running a successful e-commerce store is a joint venture in which employees continue to work behind the scenes to keep operations running smoothly. If applicable, International Women’s Day is a wonderful opportunity to introduce your customers to some of the women involved in the different aspects of your business. It’s also a way for customers to put faces to the brand they support and learn more about your staff’s stories!
PARTNER WITH A CAUSE
Many organizations are working to combat gender inequality and promote sustainable change. As an e-commerce business, you already have a platform to not only highlight these companies and educate your audience about their impact, but also to make a positive contribution to their work by redirecting a percentage of your profits to them. Consider donating a portion of your earnings for March to a non-profit organization you consider to be making a difference to women’s rights and remember to give your followers a little background in their work when announcing your partnership!
HOST AN INDUSTRY EVENT OR WORKSHOP
Creating and running a successful online store is an ongoing process and involves gaining many skills. While increasing brand awareness, one way to build value for your community is to host an event that is a key feature of your store or entrepreneurship in general and adapt it to experienced professionals or followers interested in e-commerce, but have not yet fully explored their options.
Along with your other advertising strategies, International Women’s Day may also be the time to start a conversation. To continue the conversation, share their messages on your Instagram and Facebook stories, and send an email newsletter to your subscribers. For more ideas, Internationalwomensday.com also has social media templates to launch your campaign!
START A VIDEO CAMPAIGN
This strategy focuses more on design than a theme, but running a video campaign with your staff or subscribers is a particularly impressive way to promote International Women’s Day to your audience. Linking stimuli from other advertising methods and asking users to submit their responses via video would mean direct contact with your followers.
GET TO KNOW YOUR SUBSCRIBERS
Using the communication channels of your e-commerce store is a strategy to keep you updated on the audience in your ads, they can also be an educational tool for those interested in some more information about International Women’s Day. Remember, March is Women’s History Month, so these resources don’t have to be limited to just one day!
NOMINATE A LOVED ONE GIVEAWAY
Your subscribers certainly have women in their lives that they look up to, and one of the best ways to celebrate International Women’s Day is to provide a way for them to give back to their loved ones through your online store. By hosting a giveaway and asking followers to nominate women they know, you create a space to share the reasons for choosing these potential recipients and a way for the winners to get some great offers in the meantime.
MESSAGE SENT BY THE FOUNDER
Especially suitable for companies founded by women, sending a highly personalized message to your newsletter subscribers is a useful way to mark this event, and followers can help you better connect with your brand. This message can also be used as an opportunity to see any updates about your business in general. Mention it in your newsletter explosion! Sending a more personalized note can be useful not only to celebrate the day but also to catch up with your subscribers to speed up all the things your business has in store.
SHOUT-OUT NOTEWORTHY BUSINESSES
There is no shortage of businesses that operate to make a positive social impact, adopt inclusive corporate policies and promote different voices in their respective industries. As an e-commerce store with a growing follower base, consider dedicating International Women’s Day to highlighting these businesses and the founders of your social media accounts and your newsletter, firmly support their work, and encourage your subscribers to learn more about these companies are doing.
BUY 1 GET 1 FREE SALE
Learn more about women who have made an impact on International Women’s Day, as well as doubling our value for women in our lives. As a consumer, it can also be a time to treat loved ones with something special – 1 Buy 1 Free Sale, you can make gift-giving more budget-friendly while promoting both your e-commerce store and International Women’s Day. 2 wins with 1 idea!
Why is International women's day important?
March 8 is International Women’s Day. It is a global day to recognize and celebrate the social, economic, cultural, and political achievements of women and girls. It is also a time to make progress on achieving gender equality and to create awareness about the tasks that need to be done.
What makes a high quality woman?
High quality women know how to control their emotions and are not ashamed of the way they feel. They can laugh, cry, shout, celebrate, share and be happy. She reveals how she feels and is not afraid to let you know about it.