Working in the field of digital marketing is a great experience. I have been working as a Digital Marketing Manager for the last 15 years and in this post, I will explain how to become a Digital Marketing Expert with no prior experience in Marketing.
Becoming a digital marketing expert requires a lot of effort and hard work. But this is the best digital marketing job you can get in the field of online marketing.
However, if you are willing to make the necessary effort, it will not prevent you from pursuing a digital marketing career.
How To Become A Self-Made Digital Marketing Expert
In this guide, you will learn what a digital marketing expert does, how to develop the necessary skills, and what to expect based on your annual salary.
Learn Digital Marketing Essentials
The first step to becoming a digital marketing expert is to learn what digital marketing is and how it works.
Digital marketing is not just a field, but a term that covers many of the techniques and methods you can use to promote a website or product online.
The most important digital marketing channels are:
- Website Marketing
- Search Engine Marketing (includes SEO and PPC advertising)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
- Video Marketing
Work as an SEO Expert
Once you have a general idea of what digital marketing is, the next step is to master SEO and become an SEO expert.
SEO plays a key role in the success of the digital marketing campaign, which is why it is important to learn how to improve the website for search engines.
Developing your SEO skills will also make it easier to work with other online marketing techniques.
Master PPC Advertising
A significant amount of your time and budget will be allocated to managing PPC campaigns on Google Ads or Facebook.
As a digital marketing expert, you need to know how to accurately measure and analyze the different types of campaigns and results you can run. Depending on the size of your team and industry, it is common for PPC campaigns to be the only ones running in the digital marketing campaign, so mastering PPC is very important.
Build Social Media Marketing Skills
In addition to using paid advertising on Facebook, you also need to know how marketing works on other networks.
Depending on the type of website you are promoting, you may need to explore other social media networks such as Twitter, Pinterest, or LinkedIn, so it is important to have the necessary skills.
Implement Content Marketing Campaigns
To run all your digital marketing campaigns, you need content with the following attributes:
- Satisfies user intent
- Users are eager to read
- Optimized for each operating system (SEO, FB, etc.)
- Creates rankings, fronts, and transitions
Content can be in the form of text, video, or audio and can be in a variety of formats such as articles, YouTube videos, landing pages, and podcasts.
Learn How Email Marketing Works
Email is one of the most popular selling tools. Despite the proliferation of social media networks, marketers are using email marketing to complete sales, gain more opportunities and engage with their customers.
Email marketing is usually the last step in the marketing funnel. All other digital marketing campaigns (SEO, PPC, Content Marketing, Social Media Marketing) generate email marketing and email marketing leads.
Build Team Management Skills
To become a digital marketing expert, you need to have good team management skills.
The reason is that guiding and managing a team of other experts who create a digital marketing team is part of your job responsibilities. In large digital marketing agencies, the Digital Marketing Manager is essentially a team manager (or team leader if you wish) and with the technical knowledge, he/she must have the skills needed to manage a team.
Learn How to Use Data Analysis / Reporting tools
In addition to monitoring and improving digital marketing campaigns, part of the digital marketing expert’s daily tasks is analyzing data and preparing reports.
Whether reporting directly to the marketing department or the customer, the Digital Marketing Manager needs to know how to use multiple digital marketing tools.
The must-know tools are:
- Google Analytics
- Google Data Studio
- Google Search Console
- Facebook Ads Reporting
- SEMRUSHor similar (Ahrefs, Moz, HubSpot, etc)
Get a Digital Marketing Certification
One of the fastest and most effective ways to become a digital marketing expert is to follow a comprehensive digital marketing course.
The Digital Marketing course will teach you everything you need to know about digital marketing without reading personal guides or looking for additional resources.
Obtaining a digital marketing certificate from a reputable company is a great way to show that you know digital marketing.
Stay updated on the latest digital marketing trends
Google updates its search results and algorithms thousands of times a year, with Facebook adding/changing new features all the time, and Google ads moving toward AI.
The changes that are taking place in the field of digital marketing are continuous (I will say every day) and there are a lot.
Learning never stops for digital marketing professionals, which makes this industry very interesting and challenging. You will never get bored because there are always new things to learn.