Freelance Digital Marketing
This guide will show you the steps you need to follow to become a freelance digital marketer. This is a complete guide for beginners to freelancing or those who want to switch careers and enter the wonderful world of digital marketing.
I started my freelancing career 10 years ago as an SEO expert and later as a digital marketing consultant. I worked as a freelancer for many years before starting a digital marketing agency.
Over the years I have learned many things and made a lot of mistakes, in this guide I will explain the best and quickest way to build a freelance business and make money by providing digital marketing services to customers.
So, if you want to know how to become a freelance digital marketing expert, keep reading and keep an open mind.
What is freelance digital marketing?
Freelance digital marketing is the name given to marketing professionals who provide freelancing services to customers. Digital marketing freelancers usually work from home and assist companies in various digital marketing-related tasks.
Demand for this specialty has grown significantly as a result of recent corporate scandals. As a marketing freelancer, you can be your employer, set your times and rules, and at the same time be productive and valuable.
If you ever decide to stop doing freelancing, you can use your experience and skills to start your own online business (be it a digital marketing agency or any kind of online business) or work as a digital marketing manager to secure a high-paying job.
What does a freelance marketing professional do?
Unlike other freelancing jobs, a freelance marketing professional has to wear multiple hats. Digital marketing involves many channels and processes and you need the skills you need to deliver a wide variety of services to customers.
In addition to technical tasks, as a freelancer, you will also learn how to prepare work plans for clients and manage invoices and accounting, project management, and reporting.
Digital marketing channels
To give you an idea of what a real job might look like, the most common tasks performed by marketing freelancers are:
- Monitor job posting websites for new project opportunities
- Submitting job proposals to protect new customers
- Meet/interact with new and existing customers
- Responding to emails
- Joining with other freelancers
- Working on your website or blog
- Creating your brand
- Improving Client Websites for Search Engines (SEO)
- Run PPC campaigns on sites such as Google Ads and Bing Ads
- Implementing campaigns on Facebook (free and paid)
- Designing email marketing campaigns
- Create content to meet the needs of various online marketing campaigns
- Develop a digital marketing strategy and action plan for customers
- Preparation of monthly project reports
- Issuing invoices to customers
This is a lot of work sometimes huge but doesn’t worry, with the right approach you will find below, you can develop the skills and mindset needed to handle all tasks professionally and promptly.
How To Become A Freelance Digital Marketer
Here are the steps you can take to begin the process of becoming a Digital Marketing Freelancer.
Develop the necessary skills
In a ‘regular’ work environment, you have other team members who can help you with a task, Or in many cases, the company will offer you training and development options but not when running a freelancing business.
As a freelancer, you need to build the skills you need to take care of your training using online digital marketing courses, other resources you can find on the internet, and lots of training.
Build your business website
While working on developing your digital marketing skills, you should also start a website for your freelance business.
This is an important step and one that many freelancers avoid or pay the necessary attention to.
Start a digital marketing blog
Regardless of what you choose, blogging is something you must do from day one before you start picking up customers.
Start a digital marketing blog and publish content that will help your customers understand how you can help with digital marketing.
Build your brand
In addition to publishing content on your blog, you need to advertise your brand on other websites and social networks. This is something you need to do regardless of your freelance design (business or personal).
Make connections with other freelancers
One of the mistakes I made early in my career was not interacting with other freelance marketers and digital marketing professionals. I focused on creating my website and publishing content, not devoting the time needed to make ‘real’ contacts with other colleagues.
Choose your specialty
Digital marketing involves many processes and less time for a freelancer. If you try to provide a full range of digital marketing services from the beginning, you may get lost, so it is wise to choose a professional. It is better to become an expert in two areas than to try to wear multiple hats at once.
Learn how to create a services proposal
Part of your job responsibilities as a freelance online marketing expert is to write and submit proposals for services to potential customers.
This can be a time-consuming and complicated process, especially as it is recommended to do some preparation work in advance.
Register your business entity
Once you complete your first plan as a professional freelancer, you will reach a moment in your life that you will always remember, and this is nothing but the time to get paid.
For most freelancers, this may be obvious, but with all the other things you need to do, you may forget the basics.