The Amazon Affiliate Program has been around for almost 20 years and we highly recommend it to marketers just starting. So, after years of supporting thousands of Amazon Associates across three platforms, we’ve collected some of the most valuable information and distilled it into this definitive guide.
But hey, many sites depend on Amazon for revenue, and having content-level tracking can help you understand what content is making money, so you can create more like it.
By the end of this article, you will know:
- Which of your articles earns the most money on Amazon?
- Which of your articles convert traffic into revenue (using RPM)
- Which of your recommended products are commonly returned and on which pages?
- What people buy instead of the products you recommend (so you can directly recommend and improve conversion)
- Did any changes you made to your article reduce your earning potential?
How Amazon Associates’ default reports work
By default, Amazon Associates Central provides you with a variety of reports in Amazon’s integrated reporting dashboard:
- Ordered items (clicks, items ordered through links, and ordered revenue)
- Earnings (clicks, item count, revenue, bonuses, your commission)
- Link Type performance (in case you’re using the Product Advertising API or Native ads)
How to create tracking IDs in the Amazon
The Amazon Associates Portal offers the ability to create up to 100 unique Tracking IDs.
You can use this in several different ways, but I recommend creating a unique tracking ID per blog post.
Here’s how we will do this step-by-step:
- Find out which pages on your site are sending the most clicks to Amazon
- Create unique Amazon Affiliate Tracking IDs for each page
- Update or replace existing Amazon affiliate links with the new Tracking ID
How does the Amazon affiliate program work?
Amazon Affiliate Program helps content creators, publishers, and bloggers to monetize their traffic and earn additional income. Simply put, Amazon pays you a referral fee every time a customer makes a purchase using your affiliate link.
The best part is that even if the reader buys a product other than the one you advertised, you’ll still earn a commission as long as they get Amazon from your unique link (as long as they purchase within 24 hours of their click).
For you to generate traffic referring to Amazon, you must have an audience. It can come in the form of a blog, niche website (like a review site), YouTube, Instagram, and other social media channels.
The type of content you create can vary as well depending on the medium you prefer:
- Informational overviews
- Product reviews
- Product comparisons
- Videos reviews/comparisons
- How to guides
More specifically, you want to choose a topic that is highly targeted around a specific niche to write or create a video about, in-depth, to establish authority.
Find a high-demand product or niche to promote
The sweet spot for a good location meets low competition and decent interest. However, there’s nothing wrong with having a few niche sites in the area you’re considering, as this usually confirms the existence of a market.
Determine which products are good for affiliates
We knew we were looking for a niche with existing interest, without huge competition. We assume that we can create a website marketing product in a niche and start sending consumers who are ready to buy to Amazon. When they buy, we make money.
Generate interest in your product to bring in sales
Now that you’ve identified your niche, it’s time to generate interest for the niche product you’ve chosen to promote.