If your company already serves or aims to serve consumers in more than one language, utilizing some language translation is critical for achieving long-term success. What is the alternative? Hiring local speakers to create language-specific versions of various departments, i.e., marketing, customer care, sales, etc. It’s easy to understand why this strategy isn’t rational or scalable for language translation services UK.
High-quality, technology-powered language translation services allow your company to optimize its communications’ impact, influence, and income across several languages and geographies. Continue reading for five reasons why you shouldn’t put off starting with professional language translation.
Global growth has accelerated.
The number of firms employing technology to boost worldwide expansion has increased dramatically during the last decade. Artificial intelligence has been a primary driver and has the potential to boost global income levels and enhance the quality of life for populations worldwide. Artificial intelligence (AI) enables tremendous increases in human efficiency, production, and information access at an exponential rate.
Similarly, machine translation has changed the language from a difficult-to-solve operational restriction into a growth driver. Built on this technology, contemporary language translation services for businesses give a centralized solution to implement language more efficiently and at scale. If you want to grow your firm, AI can help you reap the rewards of globalization, such as a broader client base and a more diverse talent pool.
Improved client service.
Customer service seems to be another area where language translation services may be pretty beneficial. People favor immediacy in customer service communications over accuracy and cultural complexity. According to the same customer experience study, over half of respondents (47 percent) perceive rapid response times as a top customer service priority, followed by quick resolution timeframes (46 percent).
Professional translation services and solutions available today range from machine-only (like Google Translator) to human-only (like translation agencies). Machine-only solutions are quick, but the quality isn’t always maintained; human-only choices are exact but can be costly, time-consuming, and challenging to scale. Can you have the perfect blend?
You may do so with an AI-powered, human-refined translation service. It enables you to immediately begin supporting new languages and boost agent productivity without hiring more people or incurring significant fees. The customer service AI technology also enables teams to handle unexpected increases in client demand while maintaining and even increasing key KPIs.
Improved webpage content
After deciding to enter new markets and expand the number of languages your firm offers, you must consider translating your content so that it represents the same marketing strategy while feeling tailored to a particular location.
Coca-famous Cola’s “sharing a Coke” campaign, in which the beverage giant put first initials on bottles that were particularly adapted for different worldwide locations, is a traditional production example of this. Coca-Cola demonstrated cultural sensitivity by employing loving nicknames such as “dear friend” and “classmate” in China, where speaking to someone by their first name is considered disrespectful.
Because this information is static and may only change or be added on a few occasions annually, such translation efforts are often not time-sensitive. Because web pages are translated just once and read by thousands, if not millions, of people over a few years, they must be of the best possible quality and consistent with your organization’s distinct style and tone.
Compared to other tech-enabled language translation forms, this procedure frequently includes a higher amount of human engagement. For example, when you translates a frequently asked questions (FAQ) page, the information is first translated by AI, then reviewed by a team of human editors, and finally by a senior editor to assure 100% authenticity and correctness.
Consistent customer experience.
When cultivating global client loyalty, offering a consistently outstanding customer experience with language translation services is critical. According to a study, one in every three worldwide customers will abandon a brand they adore after only one negative encounter.
Human-in-the-loop AI enables enterprises to create a uniform, tailored customer experience for all consumers, regardless of language. For example, combining human and AI translation will assist your representatives in speaking the same language, i.e., the consumer’s language.
Take a look at the reality of language translation in action.
Your company cannot afford to overlook the perks of language translation services, which range from increased worldwide expansion to enhanced multilingual customer service. The mix of these two is the ideal option now that you have a better knowledge of the options available and the distinctions between human and machine translation.