With the right approach and used as part of your larger digital marketing strategy, Amazon advertising will increase your profits and expose your brand to a wider audience, accelerating your growth in the process.

If you’d like to get ahead with your Amazon marketing strategy, we’re going to shed more light on the platform while sharing some essential tips and advice.

What is Amazon advertising?

Much like Google ads, Amazon advertising is an effective form of paid, or PPC marketing. When someone punches a search term into Amazon, a selection of sponsored ads will appear. These are ads created through Amazon ads.

While Google and Facebook are still the dominant forces in the online advertising space, Amazon’s attractive features, functionality and depth certainly stack it up against the competition.

Amazon offers a magical combination of user experience and consumer convenience, making advertising on Amazon a profitable field for brands looking to participate.

Benefits of Amazon Advertising

Visibility on Amazon search results

There are 150 million Amazon Prime customers worldwide. And, on average, small and medium-sized businesses in the U.S. alone sell 4,000 items per minute. From these (rather impressive) numbers alone, it’s easy to imagine how searches on the site are faring in different categories.

Small businesses can gain an edge over big stores

If you get your Amazon advertising efforts right and target the right audience, your sponsored ads will target the right people at the right time in their journey.

Basically, if you’re a small business, you have a higher chance of getting a sale or winning a customer than a big brand or business operating on a platform. The playing field is more even.

Flexibility on spending and paying only for clicks

Amazon Ads allows you to set up manual and automated campaigns. With the ability to set manual budgets and target or use the platform’s smart automated algorithm to guide you through the campaign, you’ll have maximum flexibility at your fingertips.

You can compute ROI with ease

An elegant and functional platform, Amazon Ads makes it easy to calculate your ROI with live profit and ad spend data.

Reaching the audience that is already ready to buy

Last but certainly not least, advertising on Amazon puts you in front of an audience that is at the lower end of the online sales funnel.

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The online advertising space is booming with new platforms popping up all the time, including Brand-Amazon Ads.

With the right approach and used as part of your best digital marketing strategy, Amazon advertising will not only increase your profits but also expose your brand to a wider audience, accelerating your growth in the process.

If you’re looking to get ahead with your Amazon advertising strategy, we’re going to shed more light on the platform as we share some essential tips and advice.

What is Amazon advertising?

Like Google Ads, Amazon Advertising is an effective form of paid or PPC marketing. When someone punches a search term into Amazon, a selection of sponsored ads appears. These are ads created by Amazon Advertising.

While Google and Facebook are still the dominant forces in the online advertising space, Amazon’s attractive features, functionality and depth certainly stack it up against the competition.

Amazon offers a magic combination of user experience and consumer convenience, making Amazon advertising a profitable playing field for brands willing to participate.

What are the benefits of advertising on Amazon?

So, are Amazon advertising campaigns worth it? In a word, yes. Here we’re going to look at 5 key benefits of a consistent Amazon advertising strategy.

Visibility on Amazon search results

There are 150 million Amazon Prime customers worldwide. And, on average, small and medium-sized businesses in the U.S. alone sell 4,000 items per minute. From these (rather impressive) numbers alone, it’s easy to imagine how searches on the site are faring in different categories.

By targeting the right keywords for your products and creating compelling ads, you’ll significantly increase your search visibility and get more sales in the process.

Small businesses can gain an edge over big stores

If you get your Amazon advertising efforts right and target the right audience, your sponsored ads will target the right people at the right time in their journey.

Basically, if you’re a small business, you have a higher chance of getting a sale or winning a customer than a big brand or business operating on a platform. The playing field is more even.

Flexibility on spending and paying only for clicks

Amazon Advertising allows you to set up manual and automated campaigns. With the ability to set manual budgets and target or use the platform’s smart automated algorithm to guide you through the campaign, you’ll have maximum flexibility at your fingertips.

You can compute ROI with ease

An elegant and functional platform, Amazon Advertising makes it easy to calculate your ROI with live profit and ad spend data.

Here’s a simple formula you can use to help you calculate your Amazon ROI:

Total ad attributed sales / Total ad spend

Reaching the audience that is already ready to buy

Last but certainly not least, advertising on Amazon puts you in front of an audience that is at the lower end of the online sales funnel.

Most Amazon consumers have a direct intent when they visit the site and are overall ready to buy. If your sponsored ad shows up for the right search term, you’re more likely to make a sale.

How do I advertise on Amazon?

To advertise on Amazon, it is essential to develop a solid strategy. To achieve consistent success on the platform, you need to outline your specific goals and understand the essential features and aspects of Amazon advertising. Here are some tips to help you on your journey.

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The Amazon Affiliate Program has been around for almost 20 years and we highly recommend it to marketers just starting. So, after years of supporting thousands of Amazon Associates across three platforms, we’ve collected some of the most valuable information and distilled it into this definitive guide.

But hey, many sites depend on Amazon for revenue, and having content-level tracking can help you understand what content is making money, so you can create more like it.

By the end of this article, you will know:

1. Which of your articles earns the most money on Amazon?
2. Which of your articles convert traffic into revenue (using RPM)
3. Which of your recommended products are commonly returned and on which pages?
4. What people buy instead of the products you recommend (so you can directly recommend and improve conversion)
5. Did any changes you made to your article reduce your earning potential?

How Amazon Associates’ default reports work

By default, Amazon Associates Central provides you with a variety of reports in Amazon’s integrated reporting dashboard:

• Ordered items (clicks, items ordered through links, and ordered revenue)
• Earnings (clicks, item count, revenue, bonuses, your commission)
• Link Type performance (in case you’re using the Product Advertising API or Native ads)

How to create tracking IDs in the Amazon

Affiliate portal

The Amazon Associates Portal offers the ability to create up to 100 unique Tracking IDs.

You can use this in several different ways, but I recommend creating a unique tracking ID per blog post.

Here’s how we will do this step-by-step:

1. Find out which pages on your site are sending the most clicks to Amazon
2. Create unique Amazon Affiliate Tracking IDs for each page
3. Update or replace existing Amazon affiliate links with the new Tracking ID

How does the Amazon affiliate program work?

Amazon Affiliate Program helps content creators, publishers, and bloggers to monetize their traffic and earn additional income. Simply put, Amazon pays you a referral fee every time a customer makes a purchase using your affiliate link.

The best part is that even if the reader buys a product other than the one you advertised, you’ll still earn a commission as long as they get Amazon from your unique link (as long as they purchase within 24 hours of their click).

For you to generate traffic referring to Amazon, you must have an audience. It can come in the form of a blog, niche website (like a review site), YouTube, Instagram, and other social media channels.

The type of content you create can vary as well depending on the medium you prefer:

• Informational overviews
• Product reviews
• Product comparisons
• Videos reviews/comparisons
• How to guides

More specifically, you want to choose a topic that is highly targeted around a specific niche to write or create a video about, in-depth, to establish authority.

Find a high-demand product or niche to promote

The sweet spot for a good location meets low competition and decent interest. However, there’s nothing wrong with having a few niche sites in the area you’re considering, as this usually confirms the existence of a market.

Determine which products are good for affiliates

We knew we were looking for a niche with existing interest, without huge competition. We assume that we can create a website marketing product in a niche and start sending consumers who are ready to buy to Amazon. When they buy, we make money.

Generate interest in your product to bring in sales

Now that you’ve identified your niche, it’s time to generate interest for the niche product you’ve chosen to promote.

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Did you know that 74% of third-party sellers on Amazon make over $ 1,000 a month? Also, 39% of third-party vendors sell more than $ 10,000 a month.

Selling on Amazon is a great opportunity for everyone to generate a steady passive income.

However, if you think selling on Amazon is a “get rich quick” trick you are completely wrong. It takes time and money to sell successfully in the Amazon marketplace.

If you want to learn step by step how to become a successful Amazon seller, you have come to the right place.

How to Find Products to Sell on Amazon

If you are a beginner, you first need to know what to sell on Amazon. So, let’s talk about the strategy to find the best products for your Amazon business.

First, you need to realize that selling on Amazon – like any other eCommerce business – costs you a lot of time and money.

85% of sellers agree – selling on Amazon is not a trick to get rich quickly. Here is a chart showing the average time that Amazon sellers made a profit:

When you start selling on Amazon, chances are high that you will not make a profit from the start.

You have to spend money on Amazon advertising to sell. Sometimes, you have to spend more money than you get back.

As you continue to sell, you will automatically rank higher in search results and generate passive sales.

From that moment on, your business (in most cases) will be profitable. But you can not ignore the cost of getting there.

We will see later in this post the best strategies to promote your product. For now, keep in mind that you need time and money to promote your Amazon product.

How to Set Up Your Amazon Business

Create an Amazon Seller Account

Creating an Amazon seller account is very easy. However, there are some important things to consider.

First, you need to create an Amazon seller account here:

• The legal form of the company
• Trading license (valid trade license)
• Proof of identity (identity card/passport)
• Bank account
• Credit card
• Valid phone number

Make sure you have these things with you when creating your Amazon seller account.

Choose Your Fulfillment Method

After creating your Amazon seller account, you need to choose the filling method.

There are two options: you can go through the merchant (FBM) for completion, and store, pack, and ship your items. Or you can use Fulfillment by Amazon (FBA) and outsource these tasks to Amazon.

Set up your listing

Your list describes your product to customers. You may have seen hundreds of product lists so far in your life. Present your product from different angles with your product images.
Backend keywords do not appear in your list. Add them to your list so customers can find your product in Amazon search results.

Order Your Product

If you do not make your products, you will need to find a supplier. Alibaba is a great point to start your research for manufacturers, and there are great Alibaba alternatives to find quality products.

Because if your inventory management fails and you do not have inventory, you will lose all the rankings you got through promotion. Accordingly, you will lose all of your sales and your hard work will be wasted.

Optimize Your Listing to Increase Sales

When most Amazon customers search for a product on Amazon, the first search results page will not be crossed. Therefore, your product must rank high in the search results. By improving the inventory, you can make your product more visible and increase your sales.

Keyword Research

First, you need to do extensive core research. Amazon only caters to a keyword if you mention your product in your list.

That’s why it’s so important to know every keyword that can generate sales.

Optimize Your Title

It is important to make your title descriptive. Tell us what customers will get from you. Technical Details If you sell important ones, include them as well.

For example, if you sell a bottle of drinking water, you can add its capacity.

To get this information, you need to read your main point.

Here are just a few starting points to do that:

• Product-specific blogs
• Forums
• Your competitors

Optimize Your Bullet Points

Bullet points are the place to convince customers who can buy your product.

Therefore, it is best to point out the benefits of your product in bullet points. Let’s talk about the technical details later in the product description.

Customers look at bullet points first, and they want to hear about their benefits, not technical details.

Optimize Your Product Description

Here’s a place to talk about technical product details.

At a retail store, people can always ask if anyone has questions.

Optimize Product Photos

75% of online shoppers rely on product photos when deciding whether or not to buy an item.

Also, 22% of revenue comes from the fact that the product is different in real life.

So it is very important to upgrade your product photos.

How to Launch a New Product on Amazon

The most important success factor is promotion. That’s why we wrote the whole article on how to launch your product on Amazon.

However, here are three strategies that will have the most impact on your product release:

Amazon Advertising

Amazon advertising is important for your product launch. Remember that your campaign will not always be profitable. Sometimes you spend more than you earn.

But your ranking will increase due to growing sales. As a result, you will automatically sell more in the future.

Deal Pages

One of the best ways to promote your product is to list it on contract pages. If you offer your product with a 70% or 90% discount, it will be easier for you to sell it.

The best way to list your product on a contract page is to use Jungle Scout.

Facebooks Ads

Facebook is still the leading social media channel. According to Statista, Facebook has 2.6 billion active monthly users.

In Conclusion

To summarize what you have learned, here are the most important points of this article:

• Selling on Amazon is not a rich-quick trick
• You need to sell products with high demand and low competition
• To promote your Amazon product, you must have a budget
• Promotion is important for success
• Selling a better product than your competitors makes your life a lot easier
• You need to explore whether FBA or FBM is best for your business
• You need to create a list that is more attractive than your competitors

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Amazon has a large consumer base. There are an estimated 150 million Prime users in 2019 alone, and that number has been in the following years until today.

The level of competition is rising as the number of vendors increases. If you follow these 12 proven Amazon seller techniques, you’ll be well on your way to being an Amazon superstar in 2022. The information in this post will give you greater self-assurance as an entrepreneur selling on Amazon.

What Makes You Eligible to Sell on Amazon?

Getting started on Amazon is becoming more and more difficult. Due to an increase in sellers who don’t always adhere to the platform’s regulations, Amazon has been forced to tighten its restrictions on what may be sold, who can sell it, and how it can be done. To complete your registration, ensure that you have access to the following:

• Account number and routing number of the bank
• A credit card 
• National identification cards issued by the government
• Tax-related information
• Contact information

Items such as apparel, shoes, and purses may only be sold if a seller has been approved. The number of categories that must be approved continues to increase. And it isn’t that simple to be authorized either. On the other hand, Sellers on Amazon are immediately approved to sell in a limited number of categories after creating their selling account.

No worries if you’re a beginner on the Amazon selling path. As you create your seller metrics and complete the SFP trial, it may take some time before you can become a fully-fledged Prime seller. Nevertheless, things you may do in the meanwhile. Ensure that your eCommerce niches are in high demand and have minimal competition through thorough market research.

Create an optimal listing after you know what you’re selling and have discovered the best source to make it. Last but not least, make sure you have a sound launch strategy in place to assist you in getting reviews. Also include promotions, client follow-up emails, and PPC (pay-per-click) campaigns. That, however, is just the beginning! Use these suggestions to increase your Amazon sales!

12 Amazon Selling Tips

When it comes to selling on Amazon, visibility and pricing are the driving factors. Even if you’re a seasoned Amazon seller, you may benefit from our top 12 Amazon selling strategies.

Develop Your Brand

There is a lot more to a brand than just one or two fantastic products because your brand will help increase your sales on Amazon.

Product, audience, and channel all need to support one another to succeed. Make an effort to make each one seem unique so that your customers believe that no one else can provide the type of shopping experience you can.

Take Professional, High-Quality Product Images

A picture is required for each item sold on Amazon in order to represent it appropriately. High-resolution and properly sized photographs are essential for your Amazon image site. If you’re selling a product, be sure that the pictures you use truly depict the item. For example, if you are selling knives, show them in a knife block on the kitchen counter or someone using them for cooking a wonderful dinner.

Use video to demonstrate the advantages of your product, of course. A 30-second video ad isn’t enough; you should also strive to anticipate customers’ questions about your product and answer them before they ever ask them.

Adhere to Amazon Image Requirements

PDP listings benefit considerably from adhering to Amazon’s technical image criteria. Clarity, zoom, and perfect color are all made possible by these specifications, so your product listing will look its best. The Amazon A9 algorithm will remove your listing if you don’t match these criteria. If you adhere to the following guidelines, your photographs will display on your listing as well:

• Save your images in TIFF, JPEG, GIF, or PNG (.tif/.jpeg/.jpg) (that is a no for .gifs) formats
• At least 1,000px (ideally 1,600px) in either width or height is required for zooming to work properly.
• The longest side of an image cannot exceed 10,000 pixels.
• You should choose either CMYK or sRGB color mode for the most effective usage of colors.
• The product identification (UPC, 13-digit EAN, ISBN, JAN, or Amazon ASIN) and the relevant file extension must be included in the file name (Example: 0237425673485.tif or B000123456.jpg)
• Never include more characters in the filename, such as spaces or dashes, if you want your picture to be accepted.
• A plain, white background (RGB color values of 255, 255, 255) is required for the Amazon search and product detail pages. You can use a Background remover to clear noisy images of their backgrounds.

Optimize Your Product Listing Details

Optimizing Amazon’s product listings is essential to provide customers with a unique and memorable shopping experience. In addition, Amazon has more than 353 million things for sale, which may generate near-endless rivalry in the Marketplace. If buyers can’t locate your goods in a sea of rivals, you won’t be able to make sales even if you have a top-notch product. Shoppers will have an easier time finding or searching for these items if these listings are optimized!

In addition to enhancing your product’s exposure on Amazon’s search engine results page, optimizing your Amazon product listing assures consistency across your brand, message, reviews, and ratings.

Write Good Product Titles

Stick to the format of brand name, product name, and features when crafting product names (size, color, gender, etc.). The appropriate keywords in the correct sequence will quickly alert customers that this is the product they are looking for.

Usually, just 20% of people would read a piece of information beyond the headline. So make sure your product titles are straightforward and compelling at the same time.

Use Competitive Pricing

Now that you’ve got a terrific product, it’s time to set a fair price for it. If you want your product to appear in Amazon’s “Buy Box,” you need to have competitive pricing. Quality is important, but so is the lowest pricing. Look at what other vendors are charging for the same item to see if you can match or beat that pricing or provide value-added services such as expedited delivery to boost sales. Once you know how much your competitors are charging for specific products, you can price your items accordingly. More sales and increased page ranking come with lower prices, but margins are also reduced.

Strive to be Eligible to Amazon Buy Box

Amazon product description pages include a “purchase now” or “add to basket” option in the “buy box” on the right side of the page. In Amazon’s estimation, close to 90% of purchases are made via the buy box, which implies that those who can get into the buy box are nearly certain to dominate sales for that product. Amazon’s purchase box results, like Google SEO, are not a precise science. Still, they are normally calculated by taking into account the pricing, fulfillment, seller rating, and other minor aspects like customer service ratings and time on Amazon.

Work to Continually Improves Your Performance

You can’t manage your Amazon company on your own. To sell significant quantities of your products, you’ll need to keep an eye on your sales performance at least once a week. You will also improve your selling skills in this manner.

Keep an eye on your sales (both rising and falling), return rate, and customer satisfaction. These factors play a role in evaluating where you need to develop.

Consider Using Fulfillment by Amazon

When selling online, speed and accuracy are essential. You won’t be in business for long if you can’t fulfill consumer orders. Fulfillment is also a sore point for merchants, which is an issue.

You have the option of fulfilling orders yourself, although Fulfillment by Amazon, as previously noted, may be a better option (FBA). As a service provided by Amazon, FBA handles all your customer support needs. If you want to provide your consumers the same level of service that Amazon is known for, you may use FBA.

However, not everyone is a good fit for FBA. The costs may outweigh the benefits in certain circumstances. We’ve written an essay to help you decide whether FBA is worth the investment for your company.

Take Advantage of User Reviews

Sellers have a high degree of uncertainty when it comes to customer feedback on their products. Excellent customer reviews may increase sales. Bad reviews might lead to a decline in customer confidence and revenues within a short period of time. Getting good reviews may be one of the most challenging aspects when selling on Amazon. You have no total influence over what others say about your products or services.

However, this is precisely why shoppers often consult customer evaluations before making a purchase. The more favorable evaluations you can get from your clients, the better off you will be in the long run. Simply asking consumers to leave reviews is a great approach to get more of them.

Many of the products we’ve purchased on the internet have come with an email from the vendor requesting me to write an honest review. You may use these emails to begin a dialogue with your consumers about their experience with your company. In addition, it allows you the opportunity to address issues before they become public. When selling on Amazon, customer reviews may make or destroy your eCommerce business.

Finally, no discussion of evaluations would be complete without addressing the proverbial “elephant in the room.” Amazon has and will continue to have a problem with the number of phony reviews that appear on their site. With hundreds of unconfirmed 5-star evaluations, goods (particularly electronics) may rise to the top of the search results.

Don’t stoop to the method yourself, even if you have no choice. It’s safe to assume that your consumers will be able to tell the difference between genuine reviews and false ones. Amazon, unfortunately, has to do a better job of dealing with the ever-increasing problem of bogus reviews. Also at stake is the consumers’ faith in them.

Be Good at Customer Service

When purchasing online, customer service may go a long way. You communicate with consumers and demonstrate that you’re human by interacting with them in this way. It is critical for client retention and converting first-time consumers into long-term customers to provide excellent customer service. Customers want to do eCommerce business with vendors they trust to go the additional mile to meet their demands.

For Amazon sellers, this involves promptly answering consumer questions, professionally resolving disputes, and efficiently managing returns. Put the customer’s requirements first and foremost.

Manage Amazon Inventory Proactively

Inventory management is just as important when selling something online as it is when selling a product. The worst possible situation is selling an item you don’t have in stock. Your Amazon account will almost certainly be suspended if you do this.

Amazon is a boon for sales, but it may be challenging to keep up with the demand. Finding the best financing option and increasing cash flow are crucial inventory management strategies. For Amazon sales, Payability may get you paid the following business day, every business day, or you can obtain an Instant Advance based on future eCommerce purchases. Apply today and receive a job offer. Applying does not involve running a credit check or making any commitments.

In order to win the Buy Box, a product must be available. Amazon takes your remaining inventory into account, as well as the rate at which you’re selling it.

Start Selling on Amazon

If you sell on Amazon, you have access to one of the greatest marketplaces in the world. As a bonus, it may also save you time in the pursuit of happiness. Selling on Amazon can be a lucrative endeavor if you put in the effort and have the proper mindset and approach. Selling on Amazon might be a lot easier if you have a good frame of mind. Anybody may start an Amazon shop, but only those with the correct mentality can succeed. You will be more receptive to new ideas and concepts if you have an optimistic attitude.

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