Amazon has a large consumer base. There are an estimated 150 million Prime users in 2019 alone, and that number has been in the following years until today.
The level of competition is rising as the number of vendors increases. If you follow these 12 proven Amazon seller techniques, you’ll be well on your way to being an Amazon superstar in 2022. The information in this post will give you greater self-assurance as an entrepreneur selling on Amazon.
What Makes You Eligible to Sell on Amazon?
Getting started on Amazon is becoming more and more difficult. Due to an increase in sellers who don’t always adhere to the platform’s regulations, Amazon has been forced to tighten its restrictions on what may be sold, who can sell it, and how it can be done. To complete your registration, ensure that you have access to the following:
- Account number and routing number of the bank
- A credit card
- National identification cards issued by the government
- Tax-related information
- Contact information
Items such as apparel, shoes, and purses may only be sold if a seller has been approved. The number of categories that must be approved continues to increase. And it isn’t that simple to be authorized either. On the other hand, Sellers on Amazon are immediately approved to sell in a limited number of categories after creating their selling account.
No worries if you’re a beginner on the Amazon selling path. As you create your seller metrics and complete the SFP trial, it may take some time before you can become a fully-fledged Prime seller. Nevertheless, things you may do in the meanwhile. Ensure that your eCommerce niches are in high demand and have minimal competition through thorough market research.
Create an optimal listing after you know what you’re selling and have discovered the best source to make it. Last but not least, make sure you have a sound launch strategy in place to assist you in getting reviews. Also include promotions, client follow-up emails, and PPC (pay-per-click) campaigns. That, however, is just the beginning! Use these suggestions to increase your Amazon sales!
12 Amazon Selling Tips
When it comes to selling on Amazon, visibility and pricing are the driving factors. Even if you’re a seasoned Amazon seller, you may benefit from our top 12 Amazon selling strategies.
Develop Your Brand
There is a lot more to a brand than just one or two fantastic products because your brand will help increase your sales on Amazon.
Product, audience, and channel all need to support one another to succeed. Make an effort to make each one seem unique so that your customers believe that no one else can provide the type of shopping experience you can.
Take Professional, High-Quality Product Images
A picture is required for each item sold on Amazon in order to represent it appropriately. High-resolution and properly sized photographs are essential for your Amazon image site. If you’re selling a product, be sure that the pictures you use truly depict the item. For example, if you are selling knives, show them in a knife block on the kitchen counter or someone using them for cooking a wonderful dinner.
Use video to demonstrate the advantages of your product, of course. A 30-second video ad isn’t enough; you should also strive to anticipate customers’ questions about your product and answer them before they ever ask them.
Adhere to Amazon Image Requirements
PDP listings benefit considerably from adhering to Amazon’s technical image criteria. Clarity, zoom, and perfect color are all made possible by these specifications, so your product listing will look its best. The Amazon A9 algorithm will remove your listing if you don’t match these criteria. If you adhere to the following guidelines, your photographs will display on your listing as well:
- Save your images in TIFF, JPEG, GIF, or PNG (.tif/.jpeg/.jpg) (that is a no for .gifs) formats
- At least 1,000px (ideally 1,600px) in either width or height is required for zooming to work properly.
- The longest side of an image cannot exceed 10,000 pixels.
- You should choose either CMYK or sRGB color mode for the most effective usage of colors.
- The product identification (UPC, 13-digit EAN, ISBN, JAN, or Amazon ASIN) and the relevant file extension must be included in the file name (Example: 0237425673485.tif or B000123456.jpg)
- Never include more characters in the filename, such as spaces or dashes, if you want your picture to be accepted.
- A plain, white background (RGB color values of 255, 255, 255) is required for the Amazon search and product detail pages. You can use a Background remover to clear noisy images of their backgrounds.
Optimize Your Product Listing Details
Optimizing Amazon’s product listings is essential to provide customers with a unique and memorable shopping experience. In addition, Amazon has more than 353 million things for sale, which may generate near-endless rivalry in the Marketplace. If buyers can’t locate your goods in a sea of rivals, you won’t be able to make sales even if you have a top-notch product. Shoppers will have an easier time finding or searching for these items if these listings are optimized!
In addition to enhancing your product’s exposure on Amazon’s search engine results page, optimizing your Amazon product listing assures consistency across your brand, message, reviews, and ratings.
Write Good Product Titles
Stick to the format of brand name, product name, and features when crafting product names (size, color, gender, etc.). The appropriate keywords in the correct sequence will quickly alert customers that this is the product they are looking for.
Usually, just 20% of people would read a piece of information beyond the headline. So make sure your product titles are straightforward and compelling at the same time.
Use Competitive Pricing
Now that you’ve got a terrific product, it’s time to set a fair price for it. If you want your product to appear in Amazon’s “Buy Box,” you need to have competitive pricing. Quality is important, but so is the lowest pricing. Look at what other vendors are charging for the same item to see if you can match or beat that pricing or provide value-added services such as expedited delivery to boost sales. Once you know how much your competitors are charging for specific products, you can price your items accordingly. More sales and increased page ranking come with lower prices, but margins are also reduced.
Strive to be Eligible to Amazon Buy Box
Amazon product description pages include a “purchase now” or “add to basket” option in the “buy box” on the right side of the page. In Amazon’s estimation, close to 90% of purchases are made via the buy box, which implies that those who can get into the buy box are nearly certain to dominate sales for that product. Amazon’s purchase box results, like Google SEO, are not a precise science. Still, they are normally calculated by taking into account the pricing, fulfillment, seller rating, and other minor aspects like customer service ratings and time on Amazon.
Work to Continually Improves Your Performance
You can’t manage your Amazon company on your own. To sell significant quantities of your products, you’ll need to keep an eye on your sales performance at least once a week. You will also improve your selling skills in this manner.
Keep an eye on your sales (both rising and falling), return rate, and customer satisfaction. These factors play a role in evaluating where you need to develop.
Consider Using Fulfillment by Amazon
When selling online, speed and accuracy are essential. You won’t be in business for long if you can’t fulfill consumer orders. Fulfillment is also a sore point for merchants, which is an issue.
You have the option of fulfilling orders yourself, although Fulfillment by Amazon, as previously noted, may be a better option (FBA). As a service provided by Amazon, FBA handles all your customer support needs. If you want to provide your consumers the same level of service that Amazon is known for, you may use FBA.
However, not everyone is a good fit for FBA. The costs may outweigh the benefits in certain circumstances. We’ve written an essay to help you decide whether FBA is worth the investment for your company.
Take Advantage of User Reviews
Sellers have a high degree of uncertainty when it comes to customer feedback on their products. Excellent customer reviews may increase sales. Bad reviews might lead to a decline in customer confidence and revenues within a short period of time. Getting good reviews may be one of the most challenging aspects when selling on Amazon. You have no total influence over what others say about your products or services.
However, this is precisely why shoppers often consult customer evaluations before making a purchase. The more favorable evaluations you can get from your clients, the better off you will be in the long run. Simply asking consumers to leave reviews is a great approach to get more of them.
Many of the products we’ve purchased on the internet have come with an email from the vendor requesting me to write an honest review. You may use these emails to begin a dialogue with your consumers about their experience with your company. In addition, it allows you the opportunity to address issues before they become public. When selling on Amazon, customer reviews may make or destroy your eCommerce business.
Finally, no discussion of evaluations would be complete without addressing the proverbial “elephant in the room.” Amazon has and will continue to have a problem with the number of phony reviews that appear on their site. With hundreds of unconfirmed 5-star evaluations, goods (particularly electronics) may rise to the top of the search results.
Don’t stoop to the method yourself, even if you have no choice. It’s safe to assume that your consumers will be able to tell the difference between genuine reviews and false ones. Amazon, unfortunately, has to do a better job of dealing with the ever-increasing problem of bogus reviews. Also at stake is the consumers’ faith in them.
Be Good at Customer Service
When purchasing online, customer service may go a long way. You communicate with consumers and demonstrate that you’re human by interacting with them in this way. It is critical for client retention and converting first-time consumers into long-term customers to provide excellent customer service. Customers want to do eCommerce business with vendors they trust to go the additional mile to meet their demands.
For Amazon sellers, this involves promptly answering consumer questions, professionally resolving disputes, and efficiently managing returns. Put the customer’s requirements first and foremost.
Manage Amazon Inventory Proactively
Inventory management is just as important when selling something online as it is when selling a product. The worst possible situation is selling an item you don’t have in stock. Your Amazon account will almost certainly be suspended if you do this.
Amazon is a boon for sales, but it may be challenging to keep up with the demand. Finding the best financing option and increasing cash flow are crucial inventory management strategies. For Amazon sales, Payability may get you paid the following business day, every business day, or you can obtain an Instant Advance based on future eCommerce purchases. Apply today and receive a job offer. Applying does not involve running a credit check or making any commitments.
In order to win the Buy Box, a product must be available. Amazon takes your remaining inventory into account, as well as the rate at which you’re selling it.
Start Selling on Amazon
If you sell on Amazon, you have access to one of the greatest marketplaces in the world. As a bonus, it may also save you time in the pursuit of happiness. Selling on Amazon can be a lucrative endeavor if you put in the effort and have the proper mindset and approach. Selling on Amazon might be a lot easier if you have a good frame of mind. Anybody may start an Amazon shop, but only those with the correct mentality can succeed. You will be more receptive to new ideas and concepts if you have an optimistic attitude.
|Miguel Davao is a graduate of literature and linguistics and has been writing content for about 5 years now. He particularly writes content on eCommerce, design, photo-editing tools, and content writing tips. Currently, he works as a full-time writer at Removal.AI – a background remover tool for web, app development, and marketing automation.|