This article will show you how to add Google Analytics 4 (GA4) tracking code to WordPress Website.

Step 1: Go to Developer > Dashboard.

Go to Developer > Dashboard.

Click on Tracking Settings.

Click on Add Code button and copy the code provided by Google Analytics for your website, then paste it in WordPress dashboard under Tracking Code section.

Step 2: Click on Tracking Settings.

• Click on the Tracking Settings link in your WordPress dashboard.
• Click on Add Code, then copy and paste the code into the desired location on your site.

Step 3: Then, click the Add Code button.

Now, you’re ready to add the code. Paste the tracking code in your desired location on your site and then click Save Changes.

Step 4: Copy and paste the following code in the desired location on your site.

Step 4: Copy and paste the following code in the desired location on your site.

var trackingCode=”UA-XXXXX-Y”;var domainName=”yourdomainnamehere”;var domainURL=”http://www.yourdomainnamehere/”

You can add Google Analytics 4 (GA4) tracking code to WordPress Website

You can add Google Analytics 4 (GA4) tracking code to WordPress Website

Google Analytics 4 (GA4) tracking code is a free service that allows you to track user engagement on your website. This means that if someone visits your site, you will know how long they stayed and what pages they visited. You can use this information for marketing purposes or just to see which pages are popular with visitors.

To get started, navigate over to the Settings tab in Google Analytics and choose “Add an event type.” On this screen, enter “Custom Event Type” into the Name field then choose where you want it added in your dashboard by selecting one of three options: Home Page; Secondary Pages; All Pages (this is recommended). After entering all of these details, click Save Changes button at bottom right corner of page before moving further down into next step below:

Conclusion

So, that’s it! You have now successfully added Google Analytics 4 (GA4) tracking code to WordPress Website. This will enable you to track your website traffic and analyze its performance in real time.

FAQs :-

Google Analytics 4.0 is a major update to the Google Analytics platform, and it comes with a number of new features and improvements. Here are just some of the highlights:

New reporting features: Google Analytics 4.0 now offers powerful new reporting features that make it easier to see how your website is performing. You can see detailed reports about your website’s traffic sources, pagesview, and more.

Enhanced data analysis: Google Analytics 4.0 also offers improved data analysis tools that make it easier to understand your website’s performance. You can now see detailed information about your website’s traffic sources, such as total unique visitors and pageviews

Google Analytics 4 versus Google Analytics (Universal Analytics)

If you’re looking to take your Google Analytics Reporting to the next level, or if you’re just starting out and need a little help getting started, there are a few things to consider when upgrading to Google Analytics 4.

First, Analytics 4 is a more powerful tool than Analytics Universal, and it can handle more data. If you’re using Analytics Universal, you’ll need to upgrade to Analytics 4 in order to take advantage of all its features.

Second, Analytics 4 offers more detailed reporting and allows you to see more detail about your website’s traffic. For example, you can see which pages are leading you

Tracking Across Platforms

Tracking across platforms is a key part of any effective marketing strategy. By tracking your digital marketing efforts across platforms, you can learn which platforms are working best for you and where you can improve your strategy.

Here are three ways to track your digital marketing efforts across platforms:

1. Use a tracking tool. A tracking tool can help you track the performance of your digital marketing campaigns across different channels. This can include website analytics, social media analytics, and email marketing analytics.
2. Use a marketing automation platform. A marketing automation platform can help you automate your digital marketing campaigns across different channels. This can include setting up automated email marketing, social media automation, and website optimization.
3. Use a CRM platform. A CRM platform can help you track customer interactions across different channels. 

AI Predictive Metrics Insights into Predictive Metrics

Predictive metrics are numerical measures of the likelihood that a future event will occur. Predictive metrics can be used to improve decision making, forecast future trends, or plan future actions.

Predictive metrics can be used to measure a variety of different things, such as:

• Customer behavior

• Product performance
• Business performance
• Community engagement

Predictive metrics can be used in a variety of different ways, including:

• To predict customer behavior
• To predict product performance
• To predict business performance
• To predict community engagement

Predictive metrics can be used in a variety of different industries, including:

• Banking
• Finance
• Retail
• E-commerce
• Healthcare

How to Configure Google Analytics 4

With the release of Google Analytics 4.0, you can now configure your web analytics tracking in a whole new way! In this blog post, we’ll walk you through the basics of how to get started with Google Analytics 4.0, and show you some of the new features that are available.

First, you’ll need to create a new Google Analytics account. Once you have an account set up, you can start by creating a new project. This project will be the place where you will store all of your tracking data.

Once you have created your project, you can begin by configuring your tracking URL. The tracking URL is the primary way that Google Analytics will track your traffic. To configure your tracking URL, open your project settings and click on the “Tracking Info” tab

FAQs

With ChatGPT becoming more viral and a buzz saying that it will be a threat to Google, Artificial intelligence and its importance has raised high in tech world.

Every professional in the world of internet and technology has something different to say about AI’s amazing capabilities and the wonders it can do. The world is already exploded with AI sage and rage of competitive fear with evolution of AI and its usability.

Artificial Intelligence has already shown its power with Speech to Text, Text to Vision/Video. There is hidden treasure of intelligence buried deep in the conversations. The unstructured voice and text-based conversations are fast becoming one of the easiest sources of intelligence.

Everyone’s talking about #ChatGPT. But 90% of you are missing out on the AI revolution. Here are the top AI tools you NEED to know about.

1. Krisp: Krisp’s AI removes background voices, noises, and echo from your calls, giving you peace of call
Link: https://krisp.ai/

2. Beatoven: Create unique royalty-free music that elevates your story
Link: https://www.beatoven.ai/

3. Cleanvoice: Automatically edit your podcast episodes
Link: https://cleanvoice.ai/

4. Podcastle: Studio quality recording, right from your computer
Link: https://podcastle.ai/

5. Flair: Design branded content in a flash
Link: https://flair.ai/

6. Illustroke: Create killer vector images from text prompts
Link: https://illustroke.com/

7. Patterned: Generate the exact patterns you need for and design
Link: https://www.patterned.ai/

8. Stockimg: Generate the perfect stock photo you need, every time
Link: https://stockimg.ai/

9. Copy: AI Generated copy, that actually increases conversion
Link:https://www.copy.ai/

10. CopyMonkey: Create Amazon listings in seconds
Link: http://copymonkey.ai/

11. Ocoya: Create and schedule social media content 10x faster
Link: https://www.ocoya.com/

12. Unbounce Smart Copy: Write high-performing cold emails at scale
Link: https://unbounce.com/

13. Vidyo: Make short-form vids from long-form content in just a few clicks
Link: https://vidyo.ai/

14. Maverick: Generate personalized videos at scale
Link:https://lnkd.in/dmrkz_ah

15. Quickchat: AI chatbots that automate customer service charts
Link: https://www.quickchat.ai/

16. Puzzle: Build an AI-powered knowledge base for your team and customers
Link: https://www.puzzlelabs.ai/

17. Soundraw: Stop searching for the song you need. Create it.
Link: https://soundraw.io/

18. Cleanup: Remove any wanted object, defect, people, or text from your pictures in seconds
Link: https://cleanup.pictures/

19. Resumeworded: Improve your resume and LinkedIn profile
Link: https://lnkd.in/d9EurcnX

20. Looka: Design your own beautiful brand
Link: https://looka.com/

21. theresanaiforthat: Comprehensive database of AIs available for every task
Link: https://lnkd.in/dKhqaaF3

22. Synthesia: Create AI videos by simply typing in text.
Link: https://www.synthesia.io/

23. descript: New way to make video and podcasts
Link: https://lnkd.in/d_Kdj35E

24. Otter: Capture and share insights from your meetings
Link: https://otter.ai/

25. Inkforall: AI content (Generation, Optimization, Performance)
Link: https://inkforall.com/

26. Thundercontent: Generate Content with AI
Link: https://lnkd.in/djFxMZsZ

That’s wrap!!

What cool AI tools would you add to this list?

Google Ads is Google’s paid online marketing and advertising platform (or ecosystem). Using the platform will allow you to set up a dynamic mix of online ads aimed at specific segments of your target audience.

You can bid on relevant keywords or terms to increase your chances of serving your ads to the right customers at times when they are most engaged with your brand. You can manage your campaigns and create your ad content from one place while monitoring your performance with the site’s built-in analytics tools.

Why use Google Ads?

Google Ads are for businesses of all sizes with different budgets, advertising goals, and target audiences. This service offers many benefits to digital marketers:

It has a huge reach. These days, when consumers ask a question, their first port of call is Google. Your business can provide valuable solutions to some of these questions. When you advertise on Google Ads, relevant searchers are more likely to find you, click on your ads, and convert.

It is not complicated to use. Google Ads makes everything straightforward to understand
It helps build brand awareness by reinforcing your brand name and making it known to consumers, which helps in building trust.

It helps to manage multiple client accounts efficiently and in one place
This helps you put controls on your daily budget, so you don’t end up spending more money than you want to. You can decide how much you want to spend, and only pay if someone interacts with your ad.

Before you start creating your ads, it’s important to learn the basics of the platform. By learning the basic processes and functions of the site, you’ll have a better chance of choosing keywords, setting parameters, and creating content that resonates with your target audience, consistently earning a healthy return on investment (ROI) in the process.

Setting up the account

In most cases, it’s best to start with a manager account because it’s free and allows you to create multiple child accounts within it. Even if you only need one child account in the beginning, you may find that you need a second or third account. These can easily be added to a manager account.

To create a Google Ads Manager account:

• Go to this link: https://ads.google.com/home/tools/manager-accounts/
• Click Create Manager Account and follow the instructions
• Sign up using your Gmail address
• Note: A manager account cannot be set up with an email address already assigned to another Google Ads account. This must be an email address not associated with any Google Ads account. You must use a new email address to set up your manager account. All of your other Google Ads accounts can be linked to your manager account, not your email address.
• Add on additional child accounts as you need for your Google advertising efforts

Do’s and Don’ts when running your Google ads

Now that you know how to set up and run a Google Ads campaign, we’re going to look at some dos and don’ts to set you on the right path.

Do:

• Make sure your landing page is in sync with your ad and delivers on its promises
• Use a comprehensive negative keyword list when using generic tags
• Use geo-targeting where you can
• Use a key planning tool
• Test, measure, and optimize your efforts
• Track your conversions and use themed ad groups

Don’t

• Choose broad and irrelevant keywords for your ad campaigns
• Try to outperform your competitors without a solid plan
• Send traffic to a generic or landing page instead of dedicated sales or landing pages
• Choose your keywords based on search volume only
• Write or create advertisements without a target consumer in mind

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Small businesses need to hit the ground running if at all they are to keep up with the competition. The fact that you are just starting and others have been in the business for long means you need to put that extra effort into finding your spot in the industry. For small businesses already established but faced with the need to grow, the same aggressiveness is needed; without it, you risk stagnating and probably being pushed out of business.

Marketing your small business should be your area of focus. The more visible you are to the targeted audiences, the easier it will be for you to get recognized and given business. When people know who you are and what the business is all about, they stick you in their memories, so even if they don’t give you any business at the current time, they make prospects which is good for any business. SMS marketing is among the marketing strategies you can take up as a small business.

What it is 

SMS marketing is the kind of marketing you do by sending text messages to your potential customers. They receive the messages on their phone, and from there, they can decide whether to check you out further depending on how relevant or appealing what you are selling is to them. It is one of the simplest marketing methods you can use, but like the rest, you need to be careful with handling the process; otherwise, you could end up being another irritating promotional message on their phones.

The benefits 

SMS marketing can seem rather backward, especially in modern times where social media has taken over. You can use many social media platforms to put your business out there, but your small business still benefits greatly from text messaging marketing. This is because:

1. SMS marketing is easy to handle 

As a small business, you may not have the time for marketing campaigns that require lots of time input. Some of the strategies are so taxing that you would have to move from place to place, shooting needed pictures or videos, editing them before placing them on the desired channels. With SMS marketing, you only need a couple of well-constructed and detailed sentences to attract customers. You can bulk send the messages to your contact list just as easily. It is a stress-free plan, only requiring regular changes to the promotional messages and ads to pass the message across.

2. It is cost-effective 

Sending a message today costs a few pennies, so even when sending out hundreds of texts, you still don’t spend that much. With chats taking over texts, telecommunication companies offer very good SMS deals; you can buy a cheap package to send hundreds of texts weekly or monthly, thus saving you a great deal of money.

3. Message delivery in an instant

Compared to emails and social media posts that require internet connectivity, texts are delivered directly to phones. People are constantly on their phones, and you can be sure they will get to see the texts as soon as they are delivered, or they will be notified and then check at their convenience. According to texting.io a good number of the recipients might end up being interested in what you are offering, thus starting the purchasing process on the spot.

4. It easily redirects customers to your web pages 

A text message cannot contain all details about your business; it can, however, carry the most important details, including links to your landing pages and business websites. You can also easily integrate your social media pages with a simple text message. By redirecting the customers, your business becomes more visible, and the visits could easily turn into sales.

5. It strengthens customer engagement 

This becomes possible with SMS marketing when you have the right features like chat possibilities. Customers love it when you can quickly respond to their questions and concerns, and text makes this seamless, considering you can respond around the clock. Even if the interaction does not end up in a sale at that time, it gains your business a good reputation, so customers will think of you first the next time they need what your business is offering. Building strong relationships with your customers is always beneficial.

6. It is flexible and customizable 

Text messaging marketing is versatile because you can mix up messages to fit different criteria to boost the business. You can use them in different ways, such as announcing new launches, offers, sales, temporary discounts, and even rewarding loyal customers. People also love being in the know; hence, sharing news can give you quick results. You can do much with the messages to make your business as irresistible as possible.

7. Your messages are received willingly

This is because it is solely up to the customers to decide whether they are interested in receiving promotional messages from your business or not. Customers appreciate the freedom to opt-in or out, and you will be left with those interested in the business offers. By allowing those not interested in opting out, you appear considerate, and they could end up being your future customers. Being aggressive in marketing the business is great, but it can have negative effects if perceived as intrusive.

8. It covers a wide audience 

Almost everyone owns a mobile phone to this day. Even if the phone cannot access the internet, it will receive texts. With people constantly browsing their phones and using them to run their lives, your SMS marketing strategy will reach a wide audience. The more people you reach, the higher your chances of nailing sales.

9. It has a personal approach 

SMS marketing makes people feel special when you can approach them personally. Personalized messages are some of the most fulfilling and can have a positive impact on making the campaign a success. Texts also make people feel like you are talking to them as a person and not a company which is also appreciated. A few right words can be all the appeal you need to change a contact into a customer, and a repeat one, for that matter.

Google Ads campaign structure is critical to your chances of success in PPC. Your search network campaigns are intrinsically linked to your marketing strategy and business goals. So, if your account lacks structure, things are unlikely to go your way.

In this article, we’ll walk you through how to structure Search Network campaigns, explore the benefits of multiple ad groups, and set up your account to earn more.

Structure Your Google Ads Campaigns For Success

In Google Ads, a Search Network campaign has the following features:

Campaign Structure

It’s good practice to have multiple campaigns in your Google Ads account. But don’t forget to have a good Google Ads campaign structure. Imagine you own a shoe store – you can have separate campaigns for men’s shoes, women’s shoes, and children’s shoes.

When naming your campaigns, think about the audience and campaign goals. Google Ads Framework lets you give your campaigns clear, logical names that make them easy to identify and understand at a glance.

Ad Group Structure

Keep these parameters in mind when structuring your account:

• Maximum of 7-10 ad groups per campaign
• Maximum of ~20 keywords per ad group
• Only 2-3 ads per ad group

User intent is an important consideration when creating ad groups. Ideally, you should have separate ad groups for keywords with purchase intent and keywords without purchase intent.

Keyword Structure

If we’re being completely honest, Google Ads doesn’t need actual keyword structure. After all, keywords are already built in at the ad group level.

That being said, there’s still a lot to think about when you’re doing major research and selection. When searching for new keywords for your PPC campaign, keep these tips in mind:

• Choose the keywords with high search volume and low competition.
• You can also choose high-competition keywords. These keywords are in high demand and converting, but their CPC can be high.

Ad Structure

A PPC campaign system also demands a proper ad structure. When you’re working on your ad copy for a PPC campaign, your copy should connect to the main objective and provide enough value to readers to get them to click.

Here are some things to think about when setting up your PPC ads:

• Craft your brand message clearly and coherently.
• Add numbers/dots to grab people’s attention. E.g. 50% off, 2-for-1, etc.
• Focus on long tail keywords as they are more specific and closely linked to user intent.
• Use ad extensions to provide additional information that prompts prospects to click on your ads. The main benefit of an ad extension is to grab the customer’s attention.

Landing Page Structure

As you build your search network campaign, the final step is to align your landing page content with your ad. This is important to provide a seamless transition. You need to gather the details of your ad to create a unique value proposition that is difficult to counter in Google’s ad structure.

It’s good to have a detailed knowledge of how to create a good landing page, but at least follow these tips to create a solidly structured landing page:

• Open with a beneficial topic.
• Write clear, relevant, and concise copy.
• Focus on getting the audience to take a specific action.
• Remove distracting navigation links.
• Highlight the form or checkout option.
• Use images and videos wherever necessary.
• Maintain your brand image throughout.

The most important thing is that your ad and landing page are aligned – don’t confuse prospects with landing page content unrelated to your ad.

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Google AdSense is one of the best ad networks to generate income from a website. It is widely used all over the world and

is one of the best networks to get easy permission.

Every blog owner dreams of getting AdSense approval as soon as they start their blog. Many pass through, and some find it difficult to get permission.

Blogging is not as easy as many of you think. To be successful in your blogging career you need to have a huge amount of contribution.

There is no point in applying for AdSense if you are not getting enough traffic. So our priority is to get enough traffic and then think about AdSense.

Traffic to get Adsense Approval

Use High-Level Domain

If you use a top-level domain for your blog, the chances of getting AdSense approval are high. Try to use the .com domain as it is widely visited.

Regional domains like .in or .co.in have a fair chance of getting approval, but if you want to get Google AdSense approval faster, .com should be your choice.

Use A Good And Reputed Host

Speed ​​makes a lot of difference in the Google AdSense approval process these days. Nobody likes a slow website and Google. If a website is slow, Google is very selective about allowing it because it affects the overall user experience.

Use A Responsive And SEO-Optimized Theme

Using a responsive and SEO-optimized theme makes a major difference in blog success. Currently, more than 50% of users use mobile to read articles.

So to reach more audience, having a responsive theme is essential. The responsive theme changes the interface based on the screen size, so the user can navigate easily.

Clean Layout With Mandatory Pages

A good layout and easy navigation help users browse your website smoothly. If any user finds your website content difficult to browse, they will leave your website, which will increase the bounce rate.

The Blog Should Have Enough Content

Many new bloggers apply for AdSense without even preparing their websites. They think that getting AdSense is the main milestone for blogging success. But unfortunately, this is a misconception and you won’t be able to earn anything even if you get AdSense approval.

No Copyrighted Content

Google is very strict on copyright issues. No matter how beautiful your blog is, Google will reject your AdSense account if you use copyrighted content.

Do not copy and paste articles from other blogs. Google has a mechanism to track them. Do not use copyrighted images.

Stick To Your Niche

One of the major mistakes that most new bloggers make is that they can’t decide on their niche or even if they decide on a niche, they can’t stick to it. It is very important to decide on a niche and post articles only on that niche.

Optimize Blog For Speed And SEO

Even if you have an SEO-optimized theme and a fast host, you still need to optimize your blog for speed and SEO to get the best out of it.

A good host and theme can help improve it to some extent but if you don’t improve your blog and post, it will be very difficult to get a good SERP rating.

Don’t Use Black Hat SEO

Sometimes you know it, sometimes you don’t, but most new bloggers make this mistake. Before that, what do we need to know? Black Hat SEO?

When you get backlinks from some spam websites and banned websites, it is called Black Hat onsite SEO. You will find many websites offering free backlinks.

Google loves quality backlinks. You may have a lot of backlinks but if they are not from quality websites, they are of no use. Getting backlinks is a long-term process.

So if you get backlinks too quickly, Google will consider it as spam and delist your blog. I saw many websites with great content but was still unable to get AdSense approval due to black hat SEO.

Have Patience

Finally, don’t rush for Adsense. If your blog isn’t getting traffic then you won’t be able to achieve anything by not being there. First focus on getting traffic and then applying for Adsense.

If you are from an Asian country, you have to wait 6 months for your blog to be approved. This is a good time to build your blog, build your brand and get traffic.

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Google announced in January this year that its “G Suite Legacy free edition” user will have to upgrade to a paid plan no later than the 1^st of June, 2022.Failing to transition would lead to automatic subscription by the company itself and charges for tiers it deems fit when the day arrives. However, this would only happen when u have Workspace billing set up.

Google Workspace has decided to stop offering the G Suite Legacy Free edition which users have been using for many years now. This was likely an attempt by Google to regain the money from businesses getting away with no pay for decades, and transition them back on the updated Google Workspace paid plans. This move disgruntled a lot of Legacy G Suite Customers and even filed a possible class-action lawsuit. However, Google hinted in a survey that it would provide legacy customers with using less than 10 seats and more options in the coming months.

Whereas, they did not anticipate angering their loyal customers, admins who have been using Google Apps from the very beginning. It’s not the first time and it definitely won’t be the last time that Google ends free usage of one of its services. Last year, it was the end of Unlimited Google Photos Storage and now it’s the turn of the G Suite legacy free edition.

In 2006, Google rolled out a new service called Gmail for your domain. Back then, it doesn’t even have the full capabilities of a Gmail account, however, it was a refresher to fans of Gmail who owned domains. It was the special year when Twitter was launched, Facebook opened to sign up for anyone, Blu-Ray disks were introduced, Disney took over Pixar and Apple was 8 months ahead of launching its revolutionary iPhone.

In 2020, Google re branded G Suite as Google Workspace to tailor its services to better fit its customer demands. Now, it forces G suite Legacy, free edition users, to either upgrade to the G Suite free edition or risks losing their account indefinitely.

In January 2022, Google announced that they will be discontinuing the G Suite Legacy free edition which users have been using for so long, and now forcing everyone to either upgrade their or delete their accounts.Though, they are offering discount options for months following the 1^st of July, 2022 as a way to give relief from the blow of having to pay for these accounts.

After a month of silence, On 4/5/22, Google finally updated the help article once again to give more information about the transition from the Legacy free edition to Google Workspace subscription and more importantly NO COST OPTION.

NO-COST Option

There will be a new option (No-cost option) which will be launched in the coming weeks. This option includes access to Google Drive and Google Meet and additional services such as Maps, Search, YouTube, and paid services such as movies purchased in Google Play Stores.

To sign up for the no-cost options you need to navigate to the banner in Admin Console which will appear in the coming weeks. In the meantime, once you have joined the wait list before the 1^st of June, 2022, you will not automatically be upgraded and remain on your current G Suite Legacy free edition until this no-cost option arrives.

Once it becomes available, you will have 60 days to evaluate the no-cost option or choose to upgrade to Google Workspace paid edition. By joining the wait list, you are effectively going yourself for a minimum of 60 days. If you still haven’t made up your mind, or not ready to make a decision or want to see what Google is offering.

You should keep checking your Admin Panel for the no-cost option wait list banner to show up. When it arrives, sign up for the wait list and continue waiting until Google come to their senses and offers a family plan which could be more affordable.

What if users don’t want to pay?

There are mainly two ways Google offers to maintain such data on Google Workspace.

Both options are somehow confusing, the new offering called Google Workspace Essentials and Cloud Identity Free which are the same thing. Google

Workspace Essential Starter is Google’s newest entrant as a part of Workspace. This would allow users to continue using all of their purchase storage apps, in-app purchases and login to Google account-linked apps.

Google Workspace Essential Starter is a free workspace account with email and offers only 15GB of storage. This is designed for people to use at companies that don’t use Google Workspace and sign up with their current work email to use Sheets, Slide, Chat, Meet, Drive, Docs and many other services.

What is Google Suggesting?

Google advise setting up billing information before July 2022 to prevent Google from account suspension. Later, users have 60 days to upgrade before Google restricts the access to all core activities like Gmail, Calendar and Meet.

Of course, it is advisable to upgrade from June 2022 to avoid any havoc or disruption to the services. Google automatically upgrades the account to a subscription based on what you use and for how much time is the usage.

Can users migrate off of Google Workspace?

The migration option is Google Takeout. Also, users can back up their data with Takeout.

ZOHO also offers a free forever plan

Amazon Workmail could be a better option

Apple iCould+

If Google rolls out service in future for reasonable prices that would allow users to keep accounts and custom domains, the majority would sign up in a heartbeat.

Till now, users have already been paying for the increased storage, and are willing to pay for the wonderful services Google provides but not at the business rates which is not only too expensive for most the people, but it’s not worth it when there are other options such as Microsoft’s Office 365 for the family which is quite reasonable for 6 people offered for a year.

Ultimately, it would be great to have a family/ group version of Google Workspace with services such as custom domain, ad-free email and 10TB of shared storage

If you have G Suite Legacy free edition, you need to either upgrade to a paid Google Workspace subscription, or transition to a no-cost option without the premium features of using the ability to manage multiple users.

This was a  long term planning and it’s unclear how many users were using the services. However, it will be no surprise if there are more individuals, and non-enterprises users impacted.

G Suite became part of mass recognition. However, Google has finally decided to get rid of the G Suite legacy free edition. Google wrote an email to its users saying “it will now transfer all remaining users to an upgraded version of Google Workspace subscription.

Existing users will now have to upgrade to a Google Workspace subscription, in which prices vary for different regions accordingly.

The company has given time till the 1^st of June for existing users to upgrade plans. Once upgraded, users can access the services for free until the 1^st of July, 2022. However, if failed to upgrade to a paid subscription by June 1^st, the company will be automatically upgraded to a premium subscription on the features users use.

When upgrading to a paid Google Workspace subscription, you’ll have access to new premium collaboration and security features while continuing to have access to all your existing favourite features.

Google Workspace plans starts as low as –

1. Rs 125 per user per month for business
2. 672 per user per month for Business Standard
3. Rs 1260 per user per month for business plus.

Business Starter, Business Standard and Business plus plans have the maximum capacity of 300 users. However, Enterprise plans have no limit on users. Google Workspace customers may have access to additional features like Google Photos, and Manager for a limited promotional period.

In 2020, G Suite was rebranded as Google Workspace. The new Google Workspace acts as a one-stop location for all the productivity apps. It includes Gmail, Calendar, Drive, Sheets, Meet and more apps.

Upgrading Google Workspace by 1^st of June, 2022

Google will begin upgrading subscriptions automatically on June 1^st, 2022. To complete the upgrade, users have to set up Google Workspace billing before  August 1^st, 2022. If users fail to provide the payment information, the Google workspace subscription will be suspended until users set up billing methods.

After 60 days of suspension, users will no longer give access to Google Workspace core services and to retore the suspended account, a valid form of payment will be needed. Even after, if users don’t upgrade to Google Workspace subscriptions, they will not lose any access to additional Google services or user’s paid content with your legacy edition (such as movies purchased in Google Play Store).

No Cost option for those who don’t want the upgrade-

A no-cost option will be provided to all customers who are unwilling to purchase a Google Workspace subscription or don’t want a feature like a custom domain or the ability to manage multiple users. Customers who choose the cost option will have access to services such as Google Drive and Google Meet and additional features like Google Search, Maps and YouTube.

Users have to join the waiting list in the Google Admin Console to choose the no-cost option before June 1^st, 2022. Those on the waiting list will remain on the legacy free edition until the no-cost option is available.

Once the option is made available, Google will contact the users to discuss what will happen to their accounts in the transition.

Also, users will be given 60 days to evaluate the no-cost option or to choose a Google Workspace subscription before any changes are made to the account.

If any user changes their mind even after the option for a no-cost option, they will have an option to upgrade to Google Workspace at any time.

When users upgrade in the Admin Console-

1. They will immediately switch to paid subscription, if Business edition and flexible payment plan is opted then billing won’t start until at least 1^st of August,2022.
2. Users won’t be able to switch back to the G Suite Legacy free edition.

Subscription Renew?

Your subscription renews on same billings cycle you signed up for, either monthly or annually. It’s not possible to switch billing cycle as you don’t find the renewal date of your Google Workspace subscription in Billing panel.

You actually charged depends on your billing plan:

• Monthly –Users will be charged on listed renewal date.
• Annual – Users will be charged 15 days before the renewal date. Google will send an email reminder 30 days before the renewal date to give time to update card information or disable the renewal.

Google has silently updated its support information to reflect that you have time until 1^st of June, 2022 to transition from our G Suite Legacy free edition account. This also states that the billing cycle for customers who upgraded to paid Workspace plan will start from 1^st of August, 2022.

If you don’t upgrade manually and workspace billing isn’t set up for account. Account will be suspended one the deadlines arrive. After 60 days of suspension, users will lose access to Drive, Gmail and Google services.

Google has also rolled out the free option (no-cost option), users will have to join a waiting list from Google Admin Console before June 1^st, 2022. This will ensure that the existing users can continue using the Legacy G Suite account after the new deadline has crossed and until no-cost option is available.

Google will give 60 days to try out the free plan, if users don’t like it, they have the option to upgrade to paid Workspace plan. If users have already upgraded the subscription and still want to try out the upcoming free option, they can contact the Google Support Sales to join the waiting list.

Google has been the largest and most used search engine for the last few decades. For each of our needs, we approach Google. We type in our needs and it provides solutions. But have you ever noticed that Google shows some web pages with the tag of ads above? These are called Google Ads Certifications.

Website owners bid on keywords, and according to their proposals, ads are ranked. This advertising concept of Google is called search ads. Google Search Advertising offers a certification course for digital marketers and companies that want to run their ads.

About Google Ads Certifications Course

This course aims to provide mentors with relevant information related to search ads. It also gives them an overview of Google’s policy for ranking websites for ads and how it works. In addition, Google provides knowledge on how to successfully run an advertising campaign.

After attending the modules, the next step is to conduct an online test. Google designed this experiment to demonstrate that guides are well versed in the field. Upon successful completion of the test, you will receive a certificate by email. You can access this certificate with your Skillshop account. The badge issued with the certificate issued by them will show your expertise in this field.

Google search ads are intended to provide solutions.

Training for an exam is really important before actually taking the exam. To accomplish this purpose, we present the questions asked in the latest Skillshop Search Advertising experiment. Additionally, solutions are offered by domain experts.

Available Google Ads certifications

Google Ads Search Certification

Demonstrate your expertise in creating and improving Google search campaigns. Certified users will demonstrate the ability to use automated solutions such as smart bidding and audience solutions to enhance campaign effectiveness for specific marketing purposes.

Google Ads Display Certification

Check out your expertise using Google Display to get the most out of your visual advertising investment. Certified users will demonstrate the ability to develop effective visual strategies and campaigns that can achieve specific marketing goals.

Google Ads Video Certification

Demonstrate your ability to get results from YouTube and Google Video advertising solutions. Certified users will understand how to tell useful stories on YouTube and reach potential customers throughout the entire purchase journey.

Shopping ads Certification

Test your skills in using and promoting shopping ads. Certified users will also demonstrate knowledge of how to create and promote shopping campaigns that maximize access and change.

Google Ads Apps Certification

Demonstrate your expertise in creating Google App campaigns to deliver business impact. Certified users will show an understanding of the basics of campaign creation and advanced optimization strategies.

Google Ads Measurement Certification

Demonstrate your ability to measure and enhance digital advertising performance using Google’s measurement solutions. Certified users will show an understanding of critical metrics and can translate key insights into action to improve the effectiveness of Google ads and impact their business.

How to stay certified

Your Google Advertising Certificate is valid until the Product Area Certificate expires. Certificates are valid for 1 year. To renew your certificate, you will need to re-take and pass the certification rating in the respective product area.

Guidelines for reporting the status of your certificate

Your Google Ads certifies that you are a Certified Online Advertising Specialist. What can you tell current and prospective clients about this accreditation:

• Google Your Google Advertising Certificate recognizes that you are a Certified Online Advertising Expert.
• You have received this recognition after successfully passing the Google Ads Certification Rating Administered by Skillshop.

Difference between Google Ads Certifications and the Google Partner Badge

• Individuals may receive Google Ads Certifications. As a Certified Expert, you can prove your achievement using a personalized certificate issued by Google.
• Companies can become Google Partners or Premier Partners through the Google Partners program. A company that meets the requirements to become a Google Partner will be allowed to advertise itself as a Google Partner status company. Keep in mind that joining a project does not make a company a Google Partner.

FAQs

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