According to the study ‘Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future, 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations.

However, ‘The 2021 State of Digital Transformation’ found that only 23% of CMOs are on track with digital transformation.

But this should not be the case as marketing leaders and their teams are best placed to take an active role in the transformation. In this blog, we explore the skills and knowledge that marketing can use to accelerate and execute your digital transformation strategy.

Why are marketing leaders best placed to lead?

A marketing team’s role is to inform, influence, and convert. It requires a unique set of skills and insights into the business and customer process.

When developing a digital transformation strategy, marketing leaders can step back and look at the big picture; Create a vision of where the company is and where it wants to be.

It’s not just for marketing, the business, and its operations as a whole, not just parts of that lifecycle, but the entire customer lifecycle needs to be in mind in digital transformation.

Know thy customer

An important part of a marketer’s job is to keep abreast of new trends and developments. It involves not only technology but also customer needs and behaviors. Contingency planning and future-proofing is essential for any business.

There is no getting away from the importance of customer experience. Customers are increasingly demanding and looking for an international approach where every touch point within a business is consistent and seamless.

Understand your data

Marketing leaders rely on data. This helps them make better decisions whether it’s paid advertising performance or lead-to-close rates.

You may have a lot of data, but you can gain critical insights for your business. You want data to help your business achieve performance, leads, and revenue, and marketing teams to do just that.

Soft skills

Technical knowledge and skills are essential in today’s workplace, especially in marketing. However, this is not the whole picture.

Soft skills, which include behaviors, personality traits, and work habits, are also called hard skills. Additionally, they help create diverse and agile teams – essential for any digital transformation process.

How do you transform happen?

Navigating and embracing change can be difficult. But in today’s fast-moving environment there is no other choice. The pandemic showed us how quickly the external environment can change without warning, and how you react will determine success.

– A lack of follow up

– Analysis paralysis

– Unclear expectations

– Making decisions in a bubble

– Changing too much at once

Listen – It focuses on listening to your customers and employees. Be interested in customer feedback, such as reviews or calls, and engage customers in polls or focus groups. Create a feedback loop for your employees and hold regular meetings to gain insights.

Evaluate – Focus on your business goals and watch your KPIs. Use the data you need to see where the biggest change can be made. Don’t wait for more data, let marketers use the insights they have to inform decisions.

Implement – Inform and prepare your team for change. Each team member must know what is coming, when, and what is expected to achieve it. Be available to provide training if needed and discuss the ‘why’ to move it forward.

Execute – It’s about how you implement what you decide and follow through with your team. At this stage, provide training, create any gaps, communicate expectations, and recognize early adopters.

Repeat – Be committed to the changes you make and take your teams with you. Once you’ve made a change, go back and repeat these steps for subsequent changes. Change is hard but worth it in the end.

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That statistic is mind-boggling, especially since online marketing strategies generate significantly higher returns on investment (ROI) than traditional marketing. If you do not currently use a digital marketing strategy, you may lose valuable leads and revenue.

Fortunately, you came to the right place. In this post, we will look at the recipe for digital marketing success you will lose valuable tracks and revenue.

Fortunately, you came to the right place. In this post, we will look at the recipe for digital marketing success – you need to add seven digital marketing elements to your strategy.

What are the major components of digital marketing?

On its own, digital marketing strategies are powerful. Combined in the right proportions? The recipe for success. Now that you have an overview, let’s take an in-depth look at each digital marketing element.

1. Search Engine Optimization

Successful digital marketing, search engine optimization (SEO) refer to several strategies designed to elevate your ranking in online search results.

Why do you want to be number one? You may have the best-designed website in the world, but if it is not featured on the first page most people will not find it.

When your website is at the top of search engine results pages (SERPs) and searching for products or services related to your business, highly qualified leads will find you and contact you. In other words, more search rankings translate into more leads, phone calls, and revenue for your company.

2. Pay-Per-Click (PPC) advertising

When you set up organic rankings with SEO, one-click payment (PPC) advertising is the best strategy to maintain a presence in search results.

If you want to quickly boost your rankings, PPC will start running channels worthy of your site the minute your ads go live – and this is an affordable option for businesses within most businesses. This means you will avoid wasting money trying to reach people who are not interested in your products or services.

3. Web design

Ultimately, the digital marketing elements you use on Drive will return to your website – and your site should have a positive impact on potential customers. About 95% of a person’s first impression is related to web design, so this is an important factor in your online marketing plan.

If your site looks like it’s over 90s or takes a long time to load, it will send visitors a search button. To keep people interested and engaged on your site, you need to implement a custom design that reflects your brand and makes it easier for people to find the information they need.

4. Content marketing

Incorporate content into your digital marketing strategy to increase your search rankings and let customers know more about your business. If you want to get more leads and revenue, content marketing is a great strategy to generate 3 times more leads than traditional marketing.

Quality content is an important component of content marketing. Quality content allows you to target keywords related to your business and answer searchers’ questions, which helps you to achieve higher rankings.

When creating content, it is important to think about quality and depth. Does your content respond effectively to searcher questions or leave unanswered questions to them? Have you added actionable calls (CTAs) that guide readers to take the next step?

5. Social media marketing

2.3 billion people use social media, which is a valuable digital marketing component. Social media allows you to interact with current and potential customers – and build relationships with them. If they have any questions about your products and services, they can contact you directly on social media.

In addition, social media allows you to listen to key trends and insights into the thoughts and opinions of consumers related to your brand, industry, products, services, and competitors.

6. Email Marketing

Another component of successful digital marketing, email marketing is that for every $ 1 investment you can earn $ 44 – 4400 percent ROI.

As people choose to receive your emails, you know they are interested in the products and services you offer. An excellent lead-enhancing strategy, email marketing allows you to keep track of customers and send custom information about products or services that interest them.

7. Bonus: Marketing analytics

In addition to the key digital marketing components listed above, you will want to develop analytics as a key component of your digital marketing strategy.

To get the most leads and revenue consistently, you need to constantly monitor the key metrics associated with your campaigns. Keeping an eye on key performance indicators (KPIs) such as exchange rates and a lead price will help improve your campaigns to reach more customers. In other words, monitoring your analytics will keep marketing costs low and profits high. Our digital marketing services include analytics and reporting, which help you to deliver the best results.

Additionally, our customers gain access to MarketingCloudFX. Our proprietary lead-monitoring software, powered by IBM Watson, allows you to track key metrics in one place so you can easily track the revenue generated by your digital marketing efforts.

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