Companies across industries are competing to get noticed online. That’s why digital marketing professionals are in demand and the need to retain talent is high on the agenda of many HR professionals.

Employee Experience (EX) has become essential for companies looking to attract and retain key talent. 92 percent of organizations are prioritizing EX improvements over the next three years, up from just 52 percent pre-pandemic, to increase employee engagement, increase productivity, and create a happier workforce.

As demand for digital marketers continues to rise, companies need to offer people more to stay. It’s not about unlimited vacations or bonuses, marketers want to work in an environment that values ​​their skills and provides continuous learning opportunities and a clear career path.

Ways to Attract & Retain Digital Marketing Talent

Accelerate digital maturity

Rationale – Digital marketers are always looking for the next big thing. By nature, they are passionate and driven and love to use technology to drive engagement, leads, and revenue.

Benefits – Deloitte research has found that research staff working in digitally mature organizations are five times more likely to provide resources for innovation. And it’s not limited to millennials, but applies to people of all ages, demonstrating the recognition of the influence of the digital environment.

Results – Mature organizations emphasize transforming the business through targeted improvements in innovation, decision-making, and talent engagement.

Microlearning

Rationale: Time is valuable and work is fast-paced in a digital marketing team. This means that access to learning and professional development opportunities should be as simple and flexible as possible.

Benefits: By learning online, individuals have the opportunity to develop skills at a pace that suits their schedule and have the power to dive into resources as and when needed. The on-demand learning model allows easy access to content through any device, not just a laptop.

Results: The flexibility of online classes, the growth of hybrid models, and the ability to use smartphones and apps to conduct classwork have made online learning more appealing to students. For L&D departments, providing online learning gives access to data previously unavailable in digital marketing.

Offer professional certification

Rationale: The flexibility of online classes, the growth of hybrid models, and the ability to use smartphones and apps to conduct classroom lessons have made online learning more appealing to students. For L&D departments, offering online learning provides access to previously unavailable data.

Benefits: A qualification of this nature demonstrates core skills and knowledge, but also a strong ethic of learning. Continuous learning demonstrates a desire to learn, commit and grow.

Results: Research has found that companies with engaged employees are 21% more profitable. By encouraging and investing in employees to take courses that result in professional certification, a company can increase its productivity, profitability, ROI, and ultimately employee retention.

Keep on top of emerging industry trends

Rationale: In the digital world, the pace of change is so fast that there is a need to constantly develop skills to stay ahead of new technologies, strategies, and developments.

Benefits: According to Statista, adults in the U.S. spent an average of eight hours and five minutes (485 minutes) on digital media each day in 2021, which is expected to increase to 508 minutes in 2024.

Results: Our report ‘Perpetual Evolution’ found that 74 percent of senior marketers believe marketing organizations face a critical talent shortage due to a lack of digital skills.

Provide transferable qualifications

Rationale: Continuous learning is recognized for professional certification from industry to industry and country to country, giving digital marketing professionals the opportunity to move roles and advance their careers in more ways than ever before.

Benefits: A recognized qualification across the board is key for professionals around the world, especially those under 40, the third report of readiness to land a ‘great’ job, Gallup reported.

Results: The more transferable skills a person acquires, the more valuable that person will be to your organization in terms of skill level, independent thinking, problem-solving, and overall output in digital marketing.

Increase job satisfaction

Rationale: With 58 percent of Americans reporting daily stress at work, many employees believe it’s a good time to rethink their options, according to the ‘State of the Global Workforce: 2022’ report.

Benefits: Professionals who are respected by their employers are more likely to engage in their work to increase job satisfaction.

Results: Highly engaged organizations are three times more likely to have managers skilled at fostering engagement in teams by 2021.

Apply These 5 Secret Techniques for Smarter Digital Marketing

Why Should You Hire React Native Developers To Build Your Website

The sales funnel map is a component of the customer’s journey. it’s created from digital merchandise deliberately designed to encourage your website’s audience to perform specific actions at every stage of the funnel. for instance, you would like to try and do things like buy your diary or transfer a free resource. Digital merchandise related to every decision embody your diary content and PDF guide.

The advancement of your customers within the sales funnel signifies a deep commitment to your whole. At the highest of the funnel, there’s a colossal internet that captures guests to your website and social profile.

Not all of those guests become loyal customers, solely a fraction. Your goal is to form the audience lead and client.

The sales funnel is additionally called the lead generation funnel and consists of 5 stages: awareness, interest, decision, action, and pursuit. to maneuver your leads within the funnel, you want to use completely different tools at every stage.

Stages to Lead Generation

1. Awareness

At the primary stage of the funnel, begin an oral communication along with your potential customers and allow them to understand the matter they have to unravel and see your whole.

You want to obtain your networks – online and offline – towards your website. By reaching your audience and directional it towards your website, you expand the gap of the funnel. Instagram offers advanced targeting choices that permit you to scale back the precise key audience you would like to attain supported by your best shopper profile.

2. Interest

Once on your website, if you are doing not provoking the contact details of your leads, you’ll lose them forever. In exchange for one thing valuable, they’re able to provide you with their email address.

This valuable resource referred to as lead generation attracts lead. this permits you to secure their data and build a list. you ought to have data that may be useful to your ideal client, out there solely when registering with their email address.

The second section of your funnel aims to capture the interest of your audience and switch them into contacts. You are doing this by giving one thing valuable in exchange for his or her email address.

3. Decision

As your leads actively look for solutions to their issues, they review costs, options, etc. as they reach the third stage of the funnel.

After aggregation emails, you ought to sporadically send newsletters regarding your comes, tips, and insights, messages to your contacts.

The goal is to attach along with your potential customers by being personal and relevant. By talking regarding their specific issues and presenting your style services as solutions to their seizures, you’ll be able to resonate with them, really connect and build trust.

4. Action

In action, your qualified leads can purchase your style recommendation. Once you begin building trust with whole awareness, you would like to supply your style services. To encourage micro-commitments, you will wish to begin with a little price product.

Examples Virtual style ideas. A trend started regarding 5 or six years past, once the requirement for virtual style packages accelerated throughout epidemics. Advertising packages on your website and virtual consulting permit you to faucet into the new market and client section. getting one amongst these packages is often an additional economical and efficient various than a personal recommendation.

5. Follow-up

When changing your audience into leads and your leads into paying customers, it’s vital to follow up when merchandising your services. The goal is to form suggestions and smart reviews. Eventually, your funnel fills itself.

Before making something, you would like to seek out your customer’s journey and the way they came to your whole – list all the bit points, produce content at every stage, and be able to manage business leads.

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Edward Asari was named Digital Professional of the Year in the 3rd edition of the 2021 National Communication Awards.

The award aims to honor and recognize his keen achievements as a sophisticated digital marketer with a wealth of experience and fame.

Edward’s Career

He is a Digital Marketing and Social Media Manager with expertise in Content Writing, Search Engine Optimization (SEO), Blogging, PR, Corporate Communications, and publicizing.

Edward graduated from the University of Ghana with a BA in Economics with Information Studies. He completed his high school education at Accra Academy, where he specialized in Business.

Edward Asari has been a Digital Marketer at UBA Ghana limited since 2016. He has worked for Media General Ltd, Peduase Valley Resort, Ankobrah Beach Resort, Glofert, Redpear, Yen.com.gh, and now UBA Ghana Ltd. He has also taught Digital Marketing on a part-time basis at Stepup Business School and has also given astounding speeches on Digital Marketing at various Conferences.

Edward in his own words defines digital marketing as “Digital Marketing is simply using online channels to reach potential customers for a product or service. It could be textual, visual or pictorial.”

Edward Asari is a pioneer in the field of digital marketing, and his excellent understanding of how businesses make money using social media and the web has given him numerous awards, recognition, and admiration. His outstanding achievements as a digital marketer are, He started and grew the social media pages of various companies to over 10k in under three months. He has verified clients’ social media pages by setting up their pages and positioning the pages to be eligible for verification. He has also spoken at numerous Digital Marketing Conferences with invites from Dubai and other exclusive places.

Edward’s Achievements

It wasn’t the first time he was recognized for his work when he won the NCA Digital Marketing Specialist award at the Labadi Beach Hotel on Saturday night.

At the 2020 Ghana Youth Excellence Awards, he was awarded the 2020 Digital Influencer of the Year award and was nominated for the Youth Blogger of the Year and Digital Marketer of the Year awards.

Edward’s reaction after winning the award

A cheerful Edward Asari, who works as a digital marketer at UBA Ghana Limited, said when he received his plague and gave his acceptance speech:

“I am very grateful for this award and this is not a small thing for me. I am humbled and encouraged by the fact that what I do is being recognized by people”. Edward Asare is also a veteran blogger who owns and operates his blog site edwardasare.com.

Website

In 2021, Edward’s blog site (edwardasare.com) was placed in the Top 50 Blogs organized by Avance Media in Ghana. He started his blog www.edwardasare.com last in 2020 and it was developed by his high school pal Nana Osafo-Bosompem. Edwardfirmly believes that each and everyone in this world has a story to tell; the good, bad and ugly. He mainly focused on highlighting the journey of people in attaining their successes. He believes in giving people their flowers while they can see them.

He debuted at number 49 with a vibrant website (www.edwardasare.com)

Facebook (Verified – 16k followers)
Instagram (10.8K followers)
Twitter (45.5k followers)
LinkedIn (22.2k followers)

Specialization

It takes a LinkedIn pro to fully understand and comprehend the actions of a company or an individual in positioning themselves by the process of conceiving a brand image that possesses a competitive advantage. Edward Asari is one such mastermind.

Being a graduate of the University of Ghana, Asari is an expert in the fields of corporate communications, public relations, digital media consulting, and copywriting.

The various job roles performed by the Digital Professional of the Year 2021 award winner, Mr. Edward Asari:

• Digital Marketer
• Content Strategist
• Social Media Manager
• Google Ad word Expert
• Email Marketer
• Search Engine Optimization (SEO)
• Blogger
• Trendsetter on Twitter (has a team of Twitter influencers)
• Bulk SMS service
• Copywriting
• Publicist
• Corporate Communications

As a professional social media manager, editor, and influencer, Edward Asari has a solid track record in social media marketing, consisting of strategic placement for branding, support, growth, and awareness.

He is also a great singer and a lover of music.

Edward Asari has a wide range and number of followers on all major social media platforms like Twitter, Facebook, Instagram, and LinkedIn with verified accounts.

Edward Asare has been a professional trailblazer in various fields such as digital marketing and also in the understanding of how businesses can capitalize, manipulate and use social media for their benefit to increase their profits.

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