The goal of a landing page is to nurture customers who aren’t yet ready to buy and demonstrate how your company offers specific value in that area. Such a page is important when you are trying to increase the sales of your product or service, improve the customer experience, and quickly acquire customers with attractive offers.

In this blog, you’ll learn about the key elements of a great B2C and B2B landing page and how you can integrate them into your content to increase conversions.

What are landing pages?

A landing page is a web page created for a specific purpose and is a complete page where you can set tracking parameters and monitor user behavior. Landing pages typically have one of five purposes:

• Encourage the visitor to click (to go to your site or someone else’s page).
• Get a visitor to buy.
• Encourage the visitor to give you permission to follow up (email, phone, etc.).

5 Best Practices for Great Landing Pages

Craft the perfect headline

The headline is the first thing a user sees on your homepage, and most visitors will read your headline, but only the copy. That’s why writing headlines that sell is important.

To do that, avoid headlines that are vague or don’t summarize your content well. First, it’s important to make sure your content is engaging, concise, and eye-catching. Second, make sure the headline conveys the benefits of your offer. This allows users to stay on the page and act on the call to action.

Build a separate landing page for each active promotion

It’s important that the content the user clicks on closely matches the title and content of your home page. This is called ‘message matching’ and is defined as “[…] matching the title of your landing page with the title of the ad or marketing piece your visitor clicked on”.

Use Images Carefully

65% retain information associated with related images — compared to 10% who only hear the same information. Because of this, it’s best to provide an image that highlights someone using your product or service or explains what visitors will get if they convert to your homepage.

Craft Engaging CTAs

Your call-to-action (CTA) button is the most important part of your landing page because it’s how new leads are generated in your system. Without this button, you won’t get new customers, and the rest of the copy and images on your page lose their importance. Great CTAs (incorporating 3 key elements) can increase your conversion rate by tens or even hundreds of percentage points.

Don’t Overcomplicate Your Forms

A poorly designed lead capture form can be the death of your conversions. Prospects don’t want to spend too much time divulging large amounts of personal information in order to receive an offer. Only ask for the information you really need, and remember that users will provide additional information as they become customers.

How ROKiT Diskuss Is Making a Mental Health Revolution

Why Marketing Should Lead Your Digital Transformation in 2023

Being a cloud kitchen owner in India is an exciting venture, but it requires a lot more than cooking amazing food to ensure long-term business success. More and more, establishing an online presence is not only important for business growth but also essential for the survival of your restaurant. Brand awareness and strengthening your brand’s online influence is the only way to grow your business. Working with food blogger and KOL (key opinion leaders) in India can has a huge impact.

In India, 70% of consumers are more likely to buy a product or brand based on a social media reference. Getting a positive review from bloggers, top food influencers and KOLs in India can translate into a huge wave of new customers trying (and loving!) your food. We’ve compiled a list of top 10 food bloggers and KOLs in India that your restaurant should work with.

Top 10 Food Bloggers

Shipra Khanna

As the winner of MasterChef India, Shipra Khanna has definitely established herself as an influential food KOL in India. With 3.6 million followers on Instagram, Chef Shipra also stars in his own show “Tadka Maar Ke” on Tata Sky.

Sanjeev Kapoor

Indian celebrity chef, Sanjeev Kapoor, is a well-respected food KOL and expert, best known as the host of the popular TV show Khana Khazana. Sanjeev is now a successful YouTuber with a YouTube channel of over 6 million subscribers.

Radhi Devlukia-Shetty

Rathi is a popular Instagram food blogger with 1.6 million followers. Her specialties include plant-based cooking, Ayurveda, healthy living and conscious cooking. She is married to Jay Shetty, a former monk and coach on purpose, who became famous for hosting the podcast “On Purpose,” which garnered 64 million downloads in its first year.

Amar Sirohi

Amar Sirohi has been writing food and restaurant reviews for years and is the creator of India’s largest vegetarian site Foodie Incarnate and has reinvented himself as a major Indian food blogger . She recently celebrated reaching the milestone of 700k+ followers on Instagram.

Akshar Pathak

Akshar is many things — comedian, graphic designer for Zomato, content creator, and now one of India’s leading influencers known for his humorous posts. Food blogging is one of her content offerings and anything she endorses gets a lot of exposure with her 522k followers on Instagram and over 23k followers on Facebook.

Richa Hingle

Richa Hingle aka Vegan Richa is a food blogger, recipe master and author of the bestselling Amazon book “Vegan Richa’s Indian Kitchen”. He has a huge fan base of 337k with 39k subscribers on Instagram and YouTube channels.

Rohit Mavle

Rohan, identified as @foodie_actor_engineer on Instagram with 303k followers, is a trained computer engineer who has expanded his skills in acting and content creation as a micro-influencer in Mumbai.

Shagun Segan

Shagun Segun is a popular blogger who has established an impressive following with his stories and reviews on food, travel and more. He is the creator of Eat Trip Click and is one of India’s top food contributors on Instagram with a multi-channel platform that includes 217k followers on Instagram and over 8k followers on Facebook.

Grandpa Kitchen

Grandpa’s Kitchen does more than entertain its 9M+ YouTube channel subscribers with its food and cooking videos — they also do charity work by donating the proceeds to those in need. They work with charities that provide food, clothing and supplies to orphans and low-income families.

Deeba Rajpal

Deeba Rajpal, “the master mind behind” started as a food blogger in 2007. Since then he has become one of the  India’s top food stylists, recipe creators and food bloggers. She currently has 205k followers on her Instagram page and 74k+ followers on her second Instagram page, @pabrecipes, which features all her recipes.

Best Dermatologists in Delhi 2022

5 Important Tips for Social Media of Small Businesses