Instagram Account
Nothing is the same on an Instagram account, so why should your strategy be? You may notice that your growth rate is higher. Or, your posts are getting less engagement than before. Before trying a new strategy, take a step back and do an Instagram audit.
Instagram Audit takes a holistic view of your brand’s account. Instead of wondering if captions or visual merchandising is needed, complete the audit. Going through your IG account piece by piece can create areas to work on.
Instagram censorship can be intimidating, but it’s actually a fairly straightforward process. Take a moment to focus and follow these ten steps.
How To Audit Instagram Account
1. Audit your IG branding
When people land on your Instagram account page, what is their first impression? Start by taking an overall look at your profile page. Imagine yourself as a first-time visitor. Where do you look first and which links do you click? Does it give you a good idea of what your brand does?
2. Update your IG profile and bio
A profile contains your account highlights and all of the above. A bio is one of the first parts people read when they land on your profile page.
First, make sure your username and name align with your branding. Both of these fields are used in Instagram’s search results. If your username is a shortened version of your company name, make sure your name field contains all the required information.
3. Audit your overall Instagram visuals
View your highlight covers, profile photo, and posts. Are they cohesive in feel and tone? You don’t need an exact grid, but the general look of your profile page should be all on brand.
4. Check content quality and relevance
As a highly visual platform on Instagram account, content quality and relevance are critical. Without eye-catching posts, your headlines won’t get read. Without relevant posts, you will be unfollowed in no time.
5. Examine your Instagram account content mix
Instagram account has many different media formats. You don’t want to be left behind when other brands prioritize a video marketing strategy. Between reels, shoppable posts, Lives, Stories, and other formats, you have a lot to choose from.
6. Audit your Instagram captions
Grab attention with high-quality media and stick the landing page with an equally high-quality headline. Revisit top-performing posts for ideas that resonate with your audience. Then, make sure it matches your brand voice. If not, you may need to change how you write your headlines or edit your brand voice.
7. Look at your posting frequency and schedule
Knowing when your followers are online and engaged is essential to your posting schedule. According to Sprout analysis, the best times to post on Instagram are Mondays at 11 am, Tuesdays and Wednesdays between 10 am and 1 pm and Thursdays and Fridays between 10 am and 11 am.
8. Analyze your hashtags
Used correctly, Instagram hashtags have the potential to grow your brand.
You can see how each of your hashtags is performing using Sprout’s Instagram Business Profiles report. Notice if there are similarities between high-performing hashtags.
9. Audit your Instagram engagement
Have you noticed that your engagement is falling apart? Without high engagement on your posts, you’re missing out on building your community and increasing brand awareness.
10. Check your Instagram followers
Even though Instagram discourages bots and fake followers, some still slip between the cracks. Audit your Instagram followers to see what their interests are and if any of them are fake. You are also looking for influencers to work with and engage with.
Get demographic data from your own Instagram Business Profiles report. Combined with post-performance reporting, you’ll know if your content is resonating with their interests.
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