Search engine optimization or SEO is the process of upgrading your website to increase your ranking on Google for keywords related to your business. SEO is one of the most effective digital marketing strategies for investing your time and there are various ways to take advantage of this practice.
Different types of SEO
Here are four key types of SEO you can start with.
On-page SEO, sometimes referred to as on-site SEO, is the process of improving the content on your website. This may include your body copy, keywords, titles, meta titles, meta descriptions, pictures, and more.
Here are some tips for on-page SEO:
Examine your keywords – determine the terms and phrases you want to rank in search engines. Do some important research on which words have the most relevance and search level, but also consider choosing words with less competition. Once you have determined the correct keywords, let your writing team know to add page content as they write.
Upgrade Metadata – Metadata tells Google and searchers about the content of a page. By making sure that your meta titles and meta descriptions contain relevant content and your key phrases you will have a better chance of getting high rankings. Google sometimes overwrites our metadata with other copies on the page, which is important to make sure your entire page is optimized.
Make Links – Links are URLs that link to other pages on your website. Often, you will combine these with the compiled text. Insert links to keywords targeted in your copy and help Google read your site, and add links to high-powered pages to be more user-friendly.
Incorporating on-page SEO into your marketing efforts will help search engines understand the content on your site. Once Google understands your website, it will reward you by showing your site for search queries that it deems relevant.
Off-page SEO is all that happens on your website. Off-page SEO is about building exposure and trust for your company, which can ultimately result in more visitors and sales.
Most off-page SEO work focuses on link structure. If you do not know, the practical link is to create other popular websites that will link back to your site.
Here are some strategies for making quality links:
Pitching Articles – There are many blogs and online publishers that will accept and publish them. Make sure the site is relevant to your work and add a link to your company, but make sure you accept or transfer money to do so.
Competitor Research – See the backlink profile of your biggest competitors. Find out where they get links and which sites allow hyperlinking. This guide can provide some tips on how to start competitive research.
Assisting Reporters – There are various online services like HARO where journalists seek insights from specific industry experts. This is where you come in! Provide quotes or information about your expertise, which will often be linked to your website in the article.
Make sure the links you receive are from official sources, bring in qualified traffic, “follow” links, and from relevant sites!
Technical SEO refers to the actions that search engines perform to navigate your website and enhance the user experience (UX). As search engines and their algorithms become more complex, these requirements are changing, which means that this type of SEO is always evolving.
To ensure that there are no problems with gravity and UX, your technical SEO efforts must be efficient.
Technical SEO initiatives to look out for include:
- Internet Speed - Faster Internet Speed is always better, and more recently, Google has also added various load time variables as ranking factors. Simplify your template, limit redirects and improve your views.
- Mobile-Friendly – Many users switch from desktop to mobile and sort searches for products and services. Check your site on your mobile device to ensure easy navigation for mobile visitors.
- Site layout – HTTPS hypertext, user-friendly and consistent URL layout, clean navigation hierarchy, and standard internal links to help you summarize the structure of your site.
Local SEO is a variant of SEO that focuses on a specific area rather than the national focus. This is to increase your online presence in your community and promote your products or services to local customers.
Mostly, your Google My Business profile depends on how well you rank on Google. This is where you add your address, business hours, description, reviews, and photos. Search engine results pages look at proximity, relevance, and relevance based on the user search query and select your business if it meets different needs.
The benefits of local SEO are as follows:
- It is highly targeted
- It’s free
- With only 44% of businesses requesting their GMB list, they are more likely to rank locally
Some ways to improve your local SEO are to write designed local landing pages, Upgrade your local profile, submit spam on Google Maps, create local links, and more.
The process of upgrading a business’s online store is eCommerce SEO. Ecommerce SEO covers all aspects of the SEO trend of the horizon. This is a real business, you have to make money and sell products as you expand them over time. Search engines answer millions of questions every day, many of which are related to eCommerce. Ecommerce SEO benefits you by increasing the traffic and ranking of your website.
Improving your website to run organic traffic from multiple regions and languages is the goal of International SEO. You need to allow your target audience to buy into their currencies and their language, and you need to communicate with them appropriately in their cultural context to make international SEO better. When listing dates and times, be sure to use the correct format for their location. If they have any concerns, speak their mother tongue. The goal of International SEO is to give your target audience a positive experience on your website.
The process of improving the website for search engines so that it can be viewed without error on mobile devices such as smartphones and tablets is called mobile SEO. A negative mobile phone experience with a brand can disable the customer for good. This type of SEO is essential because it allows your customers to access it at the right time and in the right place, giving them a better experience. Mobile optimization helps ensure that mobile visitors are not distracted by any information by analyzing the design, configuration, page speed, and other significant factors of your site.