There has been an awareness among consumers while purchasing goods and services. Consumers now actively seek out brands that support causes they believe in and play an active role in driving social or environmental change.
This is the reason companies should invest in Corporate Social Responsibility (CSR). This not only motivates people to connect with their brand but also helps create a competitive edge in the market.
With more than 4.2 billion users worldwide (Statista says it will grow to 6 billion by 2027), social media is a great platform to inspire and engage people in socially responsible initiatives.
8 Ways To Promote Corporate Social Responsibility
Encourage action and reaction
Promoting your Corporate Social Responsibility initiatives on social media channels is a great way to let the general public know what you stand for. However, just posting and leaving is not enough. You need to engage with your social media followers and inspire them to take action or at least react.
Be consistent but not overbearing
It’s important to focus on your Corporate Social Responsibility obligations, but don’t fill your social media feeds with that kind of content.
This can come across as salesy, pushy, or overbearing to a prospect or customer. However, if you say too little, it may seem like you don’t care about your duties.
Be an advocate for change
With a Corporate Social Responsibility program, the focus is key. Just because something is popular on social media doesn’t mean you have to link your CSR issues to it. However, it is important to take action and be vocal about issues that are important to your industry and harm society.
Storytelling is an important part of your corporate social responsibility efforts. You need to weave a story so people can relate to it and are interested in learning more on your social media channels.
Humanize your brand
The perception of your brand should be enhanced by your CSR initiatives, but by shining a lens on your top executives or employees you can put a human face to the efforts.
This ties into the storytelling we mentioned above. A story may come from an unlikely place, but if told well, it can deepen the public’s understanding of your brand and be used to your advantage.
Any CSR initiatives adopted by your organization will resonate with other organizations and have far-reaching implications. This means that there is likely to be research or development in areas such as climate change that will appeal to your social media audience.
Partner with a non-profit
While you can post endlessly about your CSR efforts on social media, customers want to see action. Invest in these initiatives to inspire and bring about positive change. The best way to do that is to partner with or sponsor a non-profit organization.
Develop a social media crisis plan
When you’re active on social issues, there’s always a chance, especially on social media, that the reactions won’t always be positive.
That’s why you need the plan to prepare for a social media crisis. When faced with public backlash or negativity, the response must be coordinated, aligned across platforms, and well thought out.