What Is Content Marketing?
Content marketing is the deliberate creation and development of content to attract new opportunities and nurture them at the forefront.
This includes any kind of message you use to attract, educate, inform, persuade and motivate the opportunity to become a customer.
The goal of content marketing does not have to be instant sales, but rather the leading generation combined with strong brand recognition.
These types of marketing can be provided through blogs, newsletters, ebooks, forums/discussion boards, videos (businesses create more and more webinars), social media channels, and more.
In short, content marketing is about creating high-quality content to attract customers and customers and transforming them into engaged followers who spread the word about your products and services.
Content marketing has many benefits, and can help you increase:
Traffic: You direct traffic from followers on search engines, social media, email, or link-sharing sites.
Sales: Content marketing is not only the best way to drive traffic, it is also the best way to drive traffic (potential customers).
Email Subscribers: If you’re writing articles, you can motivate people on your registration page to choose (this is the best place for them to do this – do not try to get it from them anywhere else)
31 Content Marketing Ideas
Now that we know what content marketing is and why it is so useful for your business, take a look at our 31 content marketing ideas.
1. What questions do your customers ask?
Possible questions may come from several sources, including:
- Search queries that drive organic traffic;
- Internal search queries;
- Your sales team;
- Your customer service team;
- Your R&D team.
If you can ask questions from members of other departments within your organization, you or your team can reduce the creative burden and hire them to create content.
2. What pain points do your clients experience?
When you talk to your sales team, ask about the specific seizures they sell (unless you have already captured these in your buyer’s persona). Content created around epilepsy is more likely to resonate with your prospective clients because it naturally builds good relationships by talking about their experiences.
3. What background knowledge do customers need to use your product or service?
Go back many steps and get the background knowledge that customers need to succeed in your offer.
Take MailShake, an email marketing automation program. If you are thinking about the types of education that clients need, you’ll probably think of things like creating email campaigns, scheduling messages, and automating responses.
4. What gaps are there in the education and resources available in your industry?
What are similar gaps in your industry? What resources will your customers benefit from (they may not know they need it)? Finding and exploiting these gaps can go a long way in creating not only awareness-level curiosity but also thought leadership.
5. What knowledge is second nature to you that your customers do not know?
This is one of my favorite questions when it comes to TOFU content ideas. Most companies are sitting on a wealth of internal knowledge that they do not realize they have. This is the inherent challenge of expertise: once you are advanced enough, most beginners forget more about your chosen subject than they first knew.
6. Where is your industry heading, and what future trends can you comment on?
People like to follow experts. Want to work with them. Also, one of the quickest ways to position yourself as an officer is to think about issues that you expect will affect your industry and provide your audience with guidance on how they should be prepared or react.
7. What is wrong with others in your industry, and how can you set a record straight without hitting it?
Do not use content to trash your competitors. But look for opportunities to use it to differentiate yourself, to communicate or reinforce your value concept.
8. How are your products or services layered to your competitors?
At the evaluation stage, your prospects compare you to your competitors. Why not help them with comparative content?
9. Are there any specialties in your staff, facilities, or community involvement? Can you turn it into benefits for your customers?
Do not engage in community service for the sole purpose of creating content. But if you have exceptional staff or facilities, or you are active in your community – i.e. your local area, networks in your industry, or other subgroups – use it to stimulate content efforts that celebrate these different factors.
10. What objections do your customers have and how would you respond?
Some estimates say that 20% of buyers do not want to hear about sales until they are at the point of purchase, such content reduces the chances of your company going unnoticed due to sales objections.
11. How do your customers benefit from your products or services, and what stories can you tell about their success?
This is a clear opportunity for case studies. But many companies think of case studies as one-and-done pieces of content. Once you have captured your customer success story, there are many ways to extend its value.
12. What kind of criticism / social praise do you get, and why do people say that about you?
You may already be using the reviews and compliments you receive as evidence on your sales network or as a social resource on your website. But one underestimated opportunity to use this goodwill is to create content that explains why you get such bad reviews.
13. How do you take the risk in making a purchase decision with your company?
Show opportunities that you understand the risk they take when buying from someone new and that you have taken the necessary steps to ensure that their fears are unnecessary.
14. What do new customers need to know from you to get their first moment as soon as possible?
Content that supports this requirement includes:
- Demo or tutorial content;
- Onboarding videos;
- Training emails for new customers;
- Checklist PDFs.
15. What are the biggest mistakes new customers make when using your product or service?
Your new customers are going to make a mistake. When they do, they get frustrated. Narrow down their learning curve by creating content that solves potential problems in advance and using it when customers often encounter problems.
- Identify the most important requirements of your company and the marketing or business metrics associated with them.
- Map these measurements for appropriate funnel positions and the types of content commonly used to support them.
- Use the questions in the sections above to create new ideas specific to the funnel levels you have selected. If you already have ideas, prioritize your list according to the target funnel level and the resources needed to implement each idea.
- Evaluate the effectiveness of the content you create using this process at least once a quarter and make sure that some effort is allocated to each funnel level associated with your overall sales process.
- Constantly trying to capture not only new ideas but new stimuli that you think or encounter will help further stimulate your future brainwashing sessions.