YouTube accounts for 1/4 of the world’s population. That means you have 2 billion active users and you can tap into it every month! A chance, right? You can easily capture the right audience by using YouTube video ads creatively. When they are the right tool to get your message across to your audience (buy more), YouTube ads are difficult to understand and understand.

That’s why we’ve put together this comprehensive guide to show you how to advertise on YouTube and launch your first advertising campaign.

Do YouTube Ads Work?

Before we talk about how to advertise on YouTube and whether or not YouTube ads work, let’s first answer the question (for beginners) – What Are YouTube Ads? Simply put, YouTube ads are a great way to reach potential customers and motivate them to take action.

Whether you want them to sign up, buy a product or service, or subscribe to your channel – basically whatever you want to achieve by engaging a potential customer/viewer – you can achieve that by using YouTube ads.

Because these types of ads are avoidable, you will want to create something that will engage your audience more and regular advertisements can be made to death for this design. You can make your ads work with better storytelling and related content. You can also use case studies of people your audience can sympathize with to get your audience to buy.

How YouTube Advertising Works

Picture this: You’re the baker interested in watching the YouTube video tutorial on making the famous chef’s classic vanilla cake. You understand that you do not have some ingredients or kitchen utensils. That’s when a seller’s ad contains a variety of baking tools and ingredients. The right time, right?

Once you have clicked on the ad, made your purchase, and learned that you are now ready to create this recipe that you will learn from the video, go back to the video. This is made possible by YouTube ads.

How to Setup Ad Campaign?

Set up a YouTube ad

With the newly redesigned Google Ads interface, managing YouTube ads is now easier than ever. If you have experience with Google Ads or Facebook Ads, you are familiar with many aspects of YouTube Ads.

Choose the purpose of the YouTube advertising campaign

The next step is to build your campaign. Go to your Google Ads Dashboard, on the Campaigns tab, click the + button and select New Campaign.

Choose YouTube Advertising Format

The YouTube advertising formats available to you depend on your campaign target and the length of the video ad. Here is a list of frequently used forms.

Set budget, schedule, and bidding strategy

After selecting the ad format, enter the name for your campaign, set the campaign budget, and select start and end dates. The cost of a YouTube ad is much lower than you think. In fact, some campaigns can cost as little as $ 0.02 per view. But you have to get the bidding strategy right because the bids have a direct impact on the success of your campaigns.

Control where your YouTube ad is displayed

Next, look at three options for managing where your YouTube ads are displayed.

Networks

To determine where your YouTube ads are running, choose from these network options:

YouTube Search Results: This option is only available if you enable Discovery Ads. Uncheck this option for all other types of ads.
YouTube Videos: This is the best way to get the best balance of price and quality for most of your ads.

Inventory type

YouTube gives you a number of restrictions to ensure that your ads run with quality content. Controlling inventory-type systems can help avoid significant problems. Here is a solution to your preferences:

Extended Inventory: Selecting this option will help increase your visual acuity But your ads may run with some important content. If you do not want your ads to run with mature content, skip this setting.

Fixed Inventory: This is a YouTube Recommended option and is considered relevant to most brands. This may involve some more violence or language that does not work for your brand. You may want to make a safer choice.

Define the target audience for your YouTube campaign

YouTube’s target audience is very strong. Additionally, data from YouTube is supplemented by data from Google search and affiliates. This combination makes YouTube advertising incredibly powerful.

Refine Your Ad Visibility With Keywords, Topics, and Placements.

Set the bid amount for your campaign

If you choose the maximum CPV as your bidding strategy, it is important not to set your bid too low because your ad will not work. To calculate the maximum CPV to use, analyze the rated historical data and average CPV for your campaign.

Select the video for your YouTube ad

The final step is to select the video you want to use as your ad. Use the search box to find your video or paste the URL from YouTube. Because many of the videos on your YouTube channel look the same, if you paste the correct URL, you will receive the correct video directly.

YouTube Advertising Options and Advertising Formats

Now to understand how to advertise on YouTube, you need to understand the different YouTube advertising formats.

To promote your business on YouTube, you can choose from three main types of advertising. It all depends on what you choose and what you want to achieve in your ads.

What is YouTube TrueView Advertising?

As the name implies TrueView ads give viewers the power to choose – they can choose to watch or not but will not be forced to watch.

This is a consistent way of advertising on the YouTube ad design platform, and it is very affordable.

What are pre-roll in-stream (non-skippable) ads?

These non-skippable ads will appear before, mid-roll, or after the main video. Because these types of YouTube ads are disruptive, they can be annoying, but when used properly, they can provide a refreshing break in a long video and motivate an audience to be loyal to your brand.

What are bumper ads?

These are the shortest type of YouTube video ads – only 6 seconds! These ads always run before a video, selected by an audience, starts playing, and are generally suitable for brand or product awareness or review campaigns. They can also complete large video campaigns.

How to advertise on YouTube

We now understand the different types of YouTube ads and how to advertise on YouTube. Enabling YouTube Ads can be done in two steps – creating and uploading video ads on YouTube and setting up an ad campaign on Google Ads. When done, it’s good to determine your scales and measure the effectiveness of your ad.

Create a video ad

Depending on what your goal is, select the video format and create the most relevant ad for that format. We are already immersed in the forms, and in the best part of this article, we will explain how to create useful YouTube ads.

Set up an advertising campaign

Thinking about setting up your YouTube video advertising campaign is just as important as creating the ad. If you create the right content for the audience but do not set the right budget, and aim at it properly, all your content creation efforts will be in vain.

Measure your ad results

Just posting your ad is not enough. Setting up a tracking system is equally important to understand the effectiveness of your ad. This can be done through YouTube Creator Studio, Google Analytics, or Google Ads.

The Ultimate YouTube Ads Guide For Beginners in 2023

In fact, YouTube has over 30 million active users every day. This is more than the total population of Australia! They consume five billion videos every day.
Moreover, in a survey conducted by Sprout Social, 78.8% of marketers claim that YouTube is the most effective video marketing site, overtaking Facebook with 58.5% of the vote.

YouTube Advertising Guidelines

Now that you have a good idea of ​​how to advertise on YouTube, we will look at some important guidelines to ensure that your ads run smoothly. All ads on YouTube must comply with their Terms of Service and Community Guidelines.

These apply to all the types of advertising mentioned in this article.

Here’s a snapshot of what’s recommended and not allowed in your ad. First, let’s look at the specification guidelines:

• Your video needs to be uploaded to YouTube
• Allow video embedding
• It must be unlisted (not visible outside the ad) or public

Advanced tips to optimize your strategy

Google lets advertisers display their ads on Google’s search engine results page. Managing your YouTube video ads from Google Ads lets you control where they appear when they run, and who gets to watch them.

(a) Create Excellent Content: No matter what your advertising efforts are, there is no denying that your ads will be wasted if your content is not forced. So first, as a brand, it only helps to create beautifully scripted ads.

(b) Sharpen your goal: Be clear about what you want to achieve from your ad and target specific audiences to ensure that your ad only reaches relevant people who are involved and active.

(c) Sharpen your metrics: Especially in the post-epidemic world, with tight budgets, it makes sense to get rid of vanity measurements and stick to things you can influence, such as the click-through rate (CTR) and exchange rate (CVR).

FAQs

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