In simple terms, programmatic advertising refers to the use of automated technology in buying digital advertising space. It is a far cry from manual advertising, which relies heavily on personal interactions between publishers and marketers.

Programmatic advertising uses data insights and complex algorithms to deliver ads to relevant users at the right time, place, and price.

Programmatic advertising helps marketers reach relevant customers throughout the path to purchase, effectively accelerating conversion and boosting revenue.

Benefits include reduced ad spending, better optimization, improved ad management, and more.

If you want to invest in programmatic advertising, the first thing on your mind is to decide on the best platform to partner with for this purpose. Choosing the right programmatic platform will help you manage your advertising investments efficiently.

That being said, this guide explores the 12 best programmatic advertising platforms that will help your business achieve more marketing success in 2022.

12 Programmatic Advertising Platforms

Adobe Advertising Cloud DSP

Adobe Advertising Cloud DSP touts itself as “the only omnichannel DSP that supports connected TV, video, display, native, audio and search campaigns.”

Adobe offers features that help advertisers launch, manage, and optimize campaigns. This includes inventory management, personalized marketing, search management, and more.

MediaMath

Launched in 2007, MediaMath is recognized as one of the industry’s earliest DSPs. Today, it partners with more than 3,500 advertisers to help them run omnichannel campaigns across mobile, display, OTT, native, video, audio, and more.

Its SOURCE ecosystem is designed to help advertisers achieve better distribution-channel optimization and algorithmic results.

AdRoll

AdRoll is loved by its users for its simplicity and the quality of its ad templates. The platform focuses on helping brands expand their reach through video, social ads, display, native, email, and more.

PubMatic

PubMatic provides services to media buyers and publishers. As an SSP, it offers an impressive suite of tools to help publishers optimize the monetization potential of all their digital assets.

Google Ad Manager 

Programmatic publishers use an average of 6 SSPs to sell ad space to advertisers. Despite this, Google remains the most popular SSP among publishers, claiming 51% of the industry’s market share.

75% of ad impressions in the US come from Google Ad Manager.

Criteo

Criteo provides a retail media service that enables publishers to monetize their site content by leveraging first-party data and audience optimization.

Unlike Google Ads Manager, Criteo makes its services available to publishers with low traffic numbers. As an SSP, Criteo focuses heavily on retargeting.

Xandr

Originally called AppNexus, Xandr is a leading advertising platform offering a full stack of programmatic advertising services. It offers services like DSP, SSP, and ad exchange.

SmartyAds

SmartyAds hosts Smart Hub, a white-label ad exchange platform that registers over 25,000 publishers and 2 billion impressions daily.

It also operates as a full-stack programmatic ad technology platform that provides services like DSP and SSP to advertisers and publishers. The platform is compatible with a wide range of traffic types and ad formats including video, banner, audio, native, push, pop, and more.

PubMatic

PubMatic makes a second appearance in this guide, thanks to its incredible capabilities as a full-stack ad tech platform.

As an ad exchange, PubMatic has positioned itself as an industry leader with over 171 billion ad impressions per day. Publishers benefit from its ease of use, DMP integrations, and open source title bidding.

Audience Studio by Salesforce

Salesforce is widely known for its CRM system. However, the company also offers a data management platform for advertisers.

Audience Studio, formerly known as Salesforce DMP, allows advertisers to capture data from any source and segment this data using machine learning algorithms. It also offers a native approval management framework to help advertisers maintain transparency and trust with their customers.

Lotame

Lotame is an industry-leading DMP that offers a wide range of services, including audience management, data marketplace, and identity resolution.

theTradeDesk

Along with a DSP, The Trade Desk offers DMP for advertisers and publishers to collect, manage and process their data in one place.

One of its most popular features is lookalike modeling which allows you to discover new audiences based on insights from your current audience. It also offers a data marketplace where users can access high-quality audiences from data providers.

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An advertising platform is a tool for managing and controlling online advertising campaigns that is independent of or not used by a company or advertising agency. A user of an advertising platform can create and manage his advertising campaigns without dealing with an advertising agency or media.

When you consider all the options available to you, managing and running all of your company’s advertising campaigns is not easy. It’s even worse when you’re a network of multiple points of sale or signs. That’s why there are now ad platforms that make it possible to manage all campaigns with ease.

As people spend more than 5 hours a day on their smartphones, serving ads via advertising platforms is a huge opportunity for companies to market their brands.

There are numerous ad types, but the most popular ones include:

• Google search ads
• Facebook ads
• Instagram ads
• Mobile in-app ads

All of these ads can be served using an ad platform, sometimes referred to as a mobile ad network. Two of the most obvious choices include Google Ads or Facebook.

A advertising platforms act as a broker between publishers and advertisers looking for real estate advertising on popular apps. In this article, you’ll learn how ad platforms work, find some of the best mobile ad platforms, what they all have in common, and how to choose the right platform for your business.

7 Best Advertising Platforms

Adbridge Communications India Pvt. ltd.

A fully accredited advertising agency by INS / AIR / DOORDARSHAN and a creative outlet beyond compare, adbridge is an exceptional and innovative communication agency that can take your business to unprecedented heights with fresh, inspiring ideas and inspiring solutions.

Advert Advertising

At Advert.com, we achieve what others fail to do. We’ve developed an advertising technology called cross-channel advertising that allows you to seamlessly set up, manage and optimize multiple ad formats and campaigns simultaneously.

Applied Promotions And Publicity Pvt. Ltd. | Ad Agency

APPPL Combine takes an unusually proactive approach to create a comprehensive marketing strategy for your brand. It’s a solution that works, not just a good idea of ​​creativity that doesn’t know where it’s going. A passionate approach to anything we do is what sets us apart from others in the heart. We foster a responsive atmosphere where the customer is always our first concern and success is our ultimate objective. It’s not about an idea, it’s about effective solutions. Solutions are bigger than ideas.

Ads on Wheels (Delhi, NCR, India)

In the world of advertising – innovation carves one’s path to success.

Run-of-the-mill, static outdoor advertising media – billboards, posters, hoardings, etc. Reaching a mobile target audience is becoming increasingly difficult. Hence, there is a need for innovative, attractive, and moving advertisements that move the audience until the advertisement message they carry is absorbed by them.

Indian Outdoor Advertising Association

Indian Outdoor Advertising Association (IOAA) is a national organization of out-of-home media owners representing more than 80% of out-of-home media owners and has 220+ members across India. Registered as a not-for-profit organization under the Indian Companies Act 2013, IOAA’s policy objective is to protect and promote the interests of outdoor advertising media businesses in India. IOAA provides a friendly gateway to the diverse world of outdoor advertising platforms by protecting the interest of the OOH industry through new opportunities, innovative products, international strategies, and representation on national and international platforms.

Socialism – Influencer Marketing Platform | India

The world’s leading influencer marketing agency. The world’s best influencer marketing platform. We provide the best services and help brands identify influencers based on reach, demographics, and audience. Our AI-powered tool helps you connect with top influencers who genuinely engage with real followers.

The Media Ant

Media Ant is our one-stop shop for all marketing needs. We use Media Ant to plan and execute our radio campaigns. A media and is like a zero-cost marketing team member.

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