Instagram has become the cornerstone of many brands’ social presence, driving profitable traffic to land pages, growing conversions, and building an engaged audience.

If your Instagram presence isn’t as strong as you’d hoped, it might be time to learn how to sharpen your strategies for gaining real, organic followers on Instagram. The more your audience grows, the more opportunities you have to engage with users and create unique experiences for them.

Organic differentiation is key: Sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but these shortcuts are never worth it because the Instagram algorithm is constantly updated to remove paid low-quality accounts and contacts.

Not to mention, your Instagram follower count is ultimately nothing if it doesn’t represent the fans who are engaged in following that make purchases, visits your landing pages, and advocate for your brands with friends and followers. Start building your presence the right way with these tips to get more Instagram followers.

10 Ways to increase Instagram followers

Optimize your Instagram account

Before figuring out how to get followers on Instagram, one of the most important steps is to fully optimize your account. Think of your brand’s Instagram bio as the “home page” of your account.

Keep a consistent content calendar

The worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.

Schedule Instagram posts in advance

While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.

There are many things your brand can do to increase visibility, and scheduling Instagram content is one of them. Our new tools help you plan your brand content with an easy process.

Get partners and brand advocates to post your content

As you learn how to get more Instagram followers, it is important to know the value of your audience. As your following grows (organically), you’ll get more buyers and interested customers.

Avoid fake Instagram followers

There is a huge difference between an Instagram account with fake and legitimate followers. It may seem tempting to simply buy Instagram followers, but the downside far outweighs the benefits of organic follower growth.

Showcase your Instagram everywhere

Creating visibility and awareness is one of the best ways to get found out. If you want to get more Instagram followers, let people know where to find you. You can add social media buttons to your website and blog to encourage social sharing across all your networks and show where you can be found on Instagram.

Post content followers want

Although it’s easier said than done, it’s smart to learn what content your followers want to see. You’ll soon discover that some content performs better than others on Instagram. That’s why testing is so important.

Get the conversation started

One of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is well-suited to this audience profile, combining eye-catching visuals with captions that are engaging when you perfect your Instagram caption copywriting skills.

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