Email marketing is constantly evolving. There seems to be an endless stream of new technologies and platforms every month. The best way to grow your email list is with some straightforward, tried, and true methods. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.

Before planning your next marketing campaign, review these six creative solutions for growing your list with email signup forms and tips on how to optimize your list for better conversion rates.

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Instagram posts

Your social media strategy is critical to growing your email list. With the right Instagram settings, you can schedule posts, upload photos and videos, and tag products on your eCommerce store. Custom hashtags also make it easier for people to find your brand.

One of the caveats of using Instagram is the inability to add links to your posts. You can bypass this ban by adding your email signup link in your Instagram bio. When you create content, let your followers know that there is a link in your bio.

Short videos

Videos are increasingly popular in email marketing campaigns. More than 80% of businesses use them, and video usage is growing 100% every year. People love videos. They increase engagement with very little investment.

Viewers also share content—92% of them indicate they’ve shared videos they like. You can incorporate videos into your social media campaigns to increase email marketing signups. The new video platform TikTok is a rising social media star. The platform has had 800 million users worldwide in less than three years.

Referral programs

Your existing customers can be an extension of your email marketing team. More than 75% of people are more likely to buy a new product. Because they asked a friend or family member about it.

Of those people, 84% of them say they somewhat or completely trust recommendations from people they know. Referral marketing is one of the most reliable sources of information about new businesses or services. Influencer marketing is a part of this.

Check out these proven examples of mobile referral program, as well as best practices to recreate them for your own referral success.

Giveaways and sweepstakes

Contests, giveaways, and sweepstakes can drive engagement rates as high as 5.8% and conversion rates as high as 34%. That makes them highly profitable forms of content marketing engagement. What you pay for and what you put into a marketing campaign is the true cost, meaning the highest ROI in email marketing,

You can even use referrals with prizes. Almost 95% of people will share a giveaway or sweepstakes immediately after they enter. Advocacy using social media? Over 62% of users will share a contest with a friend to get more entries.

How-to video series

You can approach video marketing in two ways: one-off videos for a specific campaign or a series of videos that you can track. A how-to video series is a crucial strategy for brands that offer services. It gives your organization the opportunity to communicate valuable information with context.

Explainer videos are one of the most popular forms of video content—96% of online users have watched one to learn more about a product. Almost 75% of visitors purchased or downloaded software after watching a video about the service.

Exit intent pop-ups

Exit the pop-up task. Average conversion rates with pop-ups can be seen at 3.09%, while some of the highest conversion rates are close to 10%.

As with any email marketing tactic, there are some best practices for using pop-ups. We use cookies to track which visitors are new or returning, so don’t keep showing it to people who have already registered.

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