Father’s Day is coming up in June, and like every shared special occasion or holiday, it’s a great opportunity for content designed to fit the moment.

One important thing to keep in mind when creating marketing content for Father’s Day is that it is not like Mother’s Day. Although each of these days celebrates one parent, people celebrate parents of different genders in different ways. Statistics show that people spend a considerable amount of money on Mother’s Day gifts.

Since Father’s Day is not a business event, it is better to focus on content that is engaging, emotionally stimulating, and promotes customer loyalty rather than hard-selling content. You can always claim your products and services as Father’s Day gifts, but be aware that you’re less likely to make direct sales from Father’s Day campaigns.

Best Father’s Day Social Media post

A tribute to dads, or your dad

Tribute to your dad shares a personal one and shows the human side of your business. It may inform some of your important business values. Post a photo of your dad and headline a story about him related to your brand or explain what you learned from him. You can usually pay tribute to dads or someone else’s dad: a customer, an employee, an influencer, or anyone associated with your business.

Inspirational Father’s Day quote

If in doubt, you can always go with the quote. It may be fun or movable, but the most important thing is to make sure it is original and not too cliched. Create a clean graphic with quotes or make a short video with it.

Tell a dad joke

“Dad joke” is a relatively recent concept. This is usually a bunny one-liner that deserves to be shouted at by others in the room.

Dad’s jokes can be a pretty, easy alternative to quote. Find something related to your brand and say it using a graphic or video.

Father’s Day giveaway or contest

Contests and prizes are always a great way to create buzz. Choose a product or service related to dads and come up with some rules for the competition based on your goals.

This campaign by the Pittsburgh Pirates Baseball Team is great for exposure and viral content because all people should retweet it: If the contestant wants to create more followers or create some better user-generated content, ask your followers to tag someone or post their content with a specific hashtag.

Showcase a product or service as a perfect Father’s Day gift

Do you sell an item or market a service that can provide a good Father’s Day gift? Post a photo or video of it and let your followers know why they should buy it for their father. Regular Father’s Day gifts include men’s clothing, sporting goods, watches, and accessories for electronic gadgets or gadgets.

DIY tutorial or recipe

You can also create tutorials to show your followers how to create their own Father’s Day card or gift. Here are some ideas for crafts that Dad can appreciate:

• Wallet
• Tie rack or hanger
• Decorated mug or tumbler
• Picture frame
• Leather or cloth tool roll
• Watch holder
• Dad-oriented recipes could work too: they usually feature copious amounts of meat, potatoes, and beer.

Collaborate with another brand or influencer

You can also create tutorials to show your followers how to create their own Father’s Day card or gift. Here are some ideas for crafts that Dad can appreciate:

• Review this list and choose an idea or two that will stimulate your imagination.
• Create a photo or video and make a copy attached to it.
• Post on your social media channels ahead of Father’s Day!

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