The word on the street is that the digital marketing industry is growing at an enormous rate. It offers high-paying digital marketing pay packages and one of the hottest career paths around the world.

The digital marketing industry, depending on the digital landscape for profitable growth in every industry and every business, Undoubtedly pays better than most characters at the same level of experience.

And especially after the Covid-19 pandemic, businesses have relied on digital media for most of their operations, thus, the scope of digital marketing has grown further. The result was an increase in the number of jobs and their salaries.

Digital Marketing Professional Salary in India for Top Roles

1. Search Engine Optimisation Specialist

If technical jobs and analytical skills are your strong suite, search engine upgrade roles may be right on your street. A search engine optimization expert’s primary goal is to generate targeted website traffic and rank on Google’s first page for relevant keywords. Keyword research, SEO copywriting, Search engine algorithms are some of the key skills required by a search engine optimization expert.

Search Engine Optimisation Specialist Salary 

The starting average digital marketing salary for a search engine optimization specialist with less than 1 year of experience in India averages ₹ 1,76,578 per year. A search engine optimizer with less than 4 years of experience earns an average of ₹ 234,460 in India. Search engine optimization experts with 5-9 years of experience can expect an average of ₹ 4,58,532 in India.

2. Pay-Per-Click Analyst

Pay-per-click Analyst is one of the fastest-growing digital marketing industries by 2022. This particular job requires someone with the right knowledge and skills to make a return equal to or greater than the investment. Someone who can accomplish this will be hired by the company.

One of the fastest-growing digital marketing industries by 2022. This particular job requires someone with the right knowledge and skills to make a return equal to or greater than the investment. Someone who can accomplish this will be hired by the company.

The average salary of an entry-level PPC Analyst with less than 1 year of experience in India is ₹ 3 lakh per annum. A PPC analyst with more than 2 years of experience can expect to earn an average of ₹ 4-5 lakh a year in India.

3. Web Developer

A web developer is expected to be updated with the various coding languages used, and have a flair to create a functional and attractive website for the business. A highly skilled web developer analyzes user needs to ensure the content, graphics, and navigation provide a positive user experience.

Web developer’s salary

The starting digital marketing salary of a web developer with less than one year of experience in India is ₹ 2 lakh per annum, while those with more than 2-3 years of experience can expect 3-5 lakh per annum in India.

4. Social Media Marketing Specialist

If you’re a social media fanatic, it’s time to make money from it. Social media marketing experts design and implement the complete social media strategy for a company. Just as an individual uses the best version of themselves using social media, today brands hire experts to get them on top of their social media game.

As a social media marketing expert, you need to engage positively on all social media sites and maintain quality content (paid or organic).

Social Media Marketing Expert Salary

A start-up digital marketing salary for a social media marketing expert with less than 1 year of experience can be expected to earn an average of ₹ 2,52,444 in India. A social media marketing expert with less than 4 years of experience can earn an average of ₹ 3,40,924. And those with 5-9 years of experience can expect an average of ₹ 6,85,923 per year in India.

5. Search Engine Marketing Specialist

Search engine marketing consultants are responsible for paying for ads across all search engines and display networks. If numbers do not scare you and you have better analytical skills, search engine marketing will be perfect for your alley.

For this role, you need to be familiar with some of the technical skills required to do the job, such as basic code and web design principles and an understanding of search engine algorithms.

Search Engine Marketing Specialist Salary

The starting average digital marketing salary for a search engine marketing specialist with less than 1 year of experience in India is on average 2,80,000 per year. A search engine marketing expert with less than 4 years of experience earns an average of ₹ 3,63,547 in India.

Also, a search engine marketing expert with more than 5-9 years of experience earns an average of ₹ 9,75,000 in India.

6. Data Analyst

A data analyst interprets data and converts it into information that provides ways to improve the business, thus affecting business results. Data analysts collect information from various sources and explain patterns and trends.

The analysis is one of the key components of a digital marketing team and one of the most technologically advanced digital marketing skills. Analysis tells whether a company is on the right track, thus giving them an understanding of what works and what does not.

The average start-up digital marketing salary for a data analyst in India is ₹ 3 lakh, however, a data analyst with more than 2-3 years of experience can expect 4-5 lakh per annum in India.

7. Pay media Specialist

The paid media expert is responsible for bringing traffic to your web portals through online advertising on sites such as Facebook, Instagram, and Google. As a paid media expert, you have to have the best in both worlds – a mix of creative and analytical mindsets.

As a paid media expert, you are expected to be creative with your media purchasing ability to quickly find out which sites are best for reaching your audience and get the best optimization of input for higher output.

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