Digital marketing takes full advantage of any traditional marketing medium. Not only that, you can do the right business in the field of digital marketing. Whether you are a content writer/creator, graphic designer, SEO analyst, or social media marketer, you may have different career options.

So, when choosing a digital marketing agency for your business, here are some things to keep in mind:

1. Repute

You want to go to a tried and tested agency that has proven results in support of their speech. Check them out online and ask co-workers for any suggestions.

2. Business expertise

They need to have the right tools and skills to know what your business needs.

3. Great team

A company can only be as good as its employees. When choosing an agency, you can work with a team that is efficient and fully committed to accomplishing your objectives. Do not settle for less than anything.

4. Strategy

They need to develop the right strategy for your business, tailored to your needs. The strategy acts as a blueprint for the whole process.

5. Progress

Stay up to date with the latest developments related to your digital marketing objectives. To know if you are making progress, you need to have achievable goals with deadlines and results. It will be slow, but there will be progress for a good digital marketing agency.

How to Hire a Digital Marketing Agency

You know what digital marketing is if your business needs it and what to look for in a digital marketing agency. When to Hire a Digital Marketing Agency? Only if you know what you are looking for.

The first step towards that is to make sure you know what your needs are, i.e. what you want to achieve.

For example:

• Social Media Management (Organic & Paid)
• Email Marketing
• Content Creation
• Content Curation
• Analytics
• Customer Service
• Search Engine Optimization (SEO)
• Affiliate Marketing, etc.

These are all great tools to help you attract more customers. You need to identify where your focus is. There are many great options – digital marketing for small businesses and large businesses.

Once you have done that, you need to follow the steps below to find the right fit for your digital marketing needs:

Decide on a Budget – How Much Money Are You willing to pay for the services of a specialized digital marketing agency?

Identify your needs – From the list above, what specific objectives are you trying to accomplish?

Start researching – Look on the Internet and ask friends and family who have used the agency to find options.

Compare – If you find a few good options, compare their prices, packages, experience, customers, and results.

Contact – When you finally decide on one, start by contacting them through their website.

Is Hiring a Digital Marketing Agency a Good Idea?

The purpose of this guide is to help you gain informed insights into the current and future of marketing. The world is changing minute by minute. Something popular a minute ago may lose its effectiveness in the next minute. So, instead of relying on the most expensive, traditional marketing tools, you should invest in digital marketing because it gives you real value and it will not diminish so quickly.

It is constantly evolving. Also, its results are targeted and accurate – giving you an accurate representation of whether or not your money returns.

Depending on your intentions and needs, progress and results will vary. This may take time, but once it is done, you will always be grateful for the right choice, at the right time.
Someone who runs a business already has a lot on their plate and the huge responsibility of managing the required online presence through constant web updates for social media, email marketing, and enhanced customer engagement can be a complex burden.

One of the many reasons to hire a digital marketing agency is that while investing in goodwill solves your problems, you can remove the unnecessary burden from your shoulders and focus on your primary responsibilities.

FAQs

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Every year there is always a great interest in digital marketing trends and innovations in marketing. 2024 will not be any different this is especially true as epidemic marketing has forced downward pressure on budgets, meaning marketers are looking for new low-cost techniques.

You can see that these cuts are consistent across the sector and we can expect these reductions in businesses of all sizes. Consumer brands, financial services companies, and healthcare seem to have been less affected by the epidemic than we expected.

20 LATEST DIGITAL MARKETING UPDATES IN 2024

AI in Marketing

This is the # 1 digital marketing and advertising company trend on our list. The world is talking excitedly about how the artificial intelligence wave will capture every aspect of your life in the future. We do not realize that change has already begun. 60% of internet users are already connected through AI chatbots to solve questions in many applications and websites.

Artificial intelligence

Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. The term is frequently applied to the project of developing systems endowed with the intellectual processes characteristic of humans, such as the ability to reason, discover meaning, generalize, or learn from past experience. Since the development of the digital computer in the 1940s, it has been demonstrated that computers can be programmed to carry out very complex tasks—such as discovering proofs for mathematical theorems or playing chess—with great proficiency. Still, despite continuing advances in computer processing speed and memory capacity, there are as yet no programs that can match full human flexibility over wider domains or in tasks requiring much everyday knowledge. On the other hand, some programs have attained the performance levels of human experts and professionals in performing certain specific tasks, so that artificial intelligence in this limited sense is found in applications as diverse as medical diagnosis, computer search engines, voice or handwriting recognition, and chatbots.

Influencer marketing

The Influencer Marketing Hub is now an established website with hundreds of articles explaining the intricacies of influencer marketing, along with other types of online marketing. The original version of this post was the first article we wrote for the site. We know, however, that there are still people who come here for the first time, wondering what influencer marketing is. So, we have updated this article to focus on the basics of influencer marketing for 2024.

Chatbots

A chatbot is a software or computer program that simulates human conversation or chatter through text or voice interactions.

Users in both business-to-consumer (B2C) and business-to-business (B2B) environments increasingly use chatbot virtual assistants to handle simple tasks. Adding chatbot assistants reduces overhead costs, better utilizes support staff time and enables organizations to provide customer service around the clock.

Augmented Reality

By the definition of Wikipedia, Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.

Branded content

In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works, such as films and television series), branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.

Personalization

Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location. Various organizations use personalization (along with the opposite mechanism of popularization) to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization acts as a key element in social media and recommender systems. Personalization influences every sector of society— be it work, leisure, or citizenship.

Voice Search Optimization

According to a survey conducted by Review42 on voice search, 55% of young people use voice search every day. This massive adoption of the entire generation shows how popular voice search is going to be in the future.

Programmatic Advertising

Program Advertising Purchase is the use of software to purchase digital advertising. Although the traditional method involves human negotiation, requests for proposals, and quotes, it uses algorithms and machinery to purchase program-based advertising.

Chatbots

Chatbots are considered one of the best digital marketing trends of 2024, with AI-based technology using instant messaging to chat with customers and site visitors. It is designed to communicate with customers through text or aural methods.

Personalization

If you want to surpass your competitors and stand out in the marketplace, you need to focus on customizing content, products, emails, etc. Customization is the next big trend, which will soon become industry standard.

Automated & personalized Email Marketing

As the name implies, automatic email marketing sends emails to your customers based on the triggers or schedules you set.

Emails are always the most reliable channel for digital marketing. Advertising emails are a wonderful way to reach your customers and let them know what your company has achieved or the sales you are coming up with.

Marketing Automation

Automation has greatly boosted the industry over the past year and will be one of the major digital marketing trends in 2024. Marketing automation is the process of streamlining processes and automating them to make them smoother, more efficient, and faster. One of the best benefits of marketing automation is that it is under lead collection and development.

Micro-influencers

Influencer marketing is the digital marketing trend that is going to explore new frontiers. The concept of Influencer Marketing is pretty much dead, however, the market feels saturated. So here’s how it might change in 2024 and the next few years.

Video marketing

Video marketing is one of the best digital marketing trends of 2024, and it will still be number one for many years to come.

Youtube Shorts

The latest addition to the popular site YouTube is called “Shorts”. It’s like Instagram Reels, where you can create short format video content in 15 seconds or less. As short-form video content becomes popular today, YouTube Shorts is a great opportunity for anyone who already has a target audience on that site. To get the attention of your audience, it is enough to engage in 15-second videos.

Metaverse

The metaverse refers to the convergence of physical and virtual space accessed through computers and enabled by immersive technologies such as virtual reality, augmented reality and mixed reality. Described by proponents as the next iteration of the internet, this 3D virtual world is envisioned as a persistent, collective, shared space where digital facsimiles of ourselves, or avatars, move freely from one experience to another, taking our identities and monetary assets with us.

Omnichannel marketing

Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience. This includes physical (e.g. stores) and digital channels (e.g. websites). The goal of an omnichannel marketing strategy is to create a convenient, seamless user experience for consumers that offers many opportunities for fulfillment.  An omnichannel strategy may give consumers the chance to find and purchase online, in-store, or a combination thereof – such as “buy online and pick up in-store”. Today, organizations across industries are leveraging omnichannel strategies, including healthcare, retail, finance, technology, and more.

International Advertising

Digital marketing has opened global doors for every business. You can now run ads in different countries and capture global markets. It’s one of the hottest digital marketing trends of all time, and now you can increase your audience at a similar or lower cost. Yes, that’s right. In some countries, you can run ads at a lower price than in your own country. Thus, international advertising is fast becoming a trend.

Instagram Reels

Instagram Reels was great news for marketers and content creators. Reels acted as a great alternative, especially since TikTok was banned in a few countries. The good news for digital marketers is that Reels offers twice as much involvement rates as normal video posters.

Content that can be purchased

Shopping content is any content- image, video, or article that includes a direct link to the purchase portal. It makes the customer process of learning about an item through content marketing very simple and straightforward to buy on an eCommerce site.

User-generated content

People like to participate in activities, especially activities related to their favorite products or services. User-generated content or UGC inspires the customer to take advantage of this passion, create something of their own with the relevant product and share it with the world.

Influential marketing

Influencer marketing is oral marketing that focuses on using a key leader or personality to expand the brand in the market. Influencers can be celebrities or YouTubers, Instagram users who have the best followers to help spread information about the brand or business through social channels.

WhatsApp Marketing

WhatsApp Marketing is believed to be one of the biggest and most used digital marketing trends in 2024. WhatsApp has completely changed the way businesses now reach and engage their customers. You can now send private messages in apps that are used by all ages and checked several times a day. You will also reach out to consumers through a WhatsApp Business Account because they will help you trust yourself and the credibility of your business.

Geofencing (Location Based Marketing)

Geofencing is location-based service marketing in which an application or other software program uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to trigger targeted marketing activity such as text, social media advertising, and email. An application notice.

Hyperlocal SEO

Hyperlocal SEO is a digital marketing trend that is very helpful for start-ups and small businesses. It has never been easier for small business owners to use the power of digital marketing to gain customers.

Quora Marketing

Quora has always been considered a question-and-answer platform with very little advertising or monetization capability. Yet experts like Neil Patel write long responses to get traction from the audience. This platform has become Google’s latest choice, and by 2024 digital marketers need to integrate a comprehensive strategy around Quora.

FAQs

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Edward Asari was named Digital Professional of the Year in the 3rd edition of the 2021 National Communication Awards.

The award aims to honor and recognize his keen achievements as a sophisticated digital marketer with a wealth of experience and fame.

Edward’s Career

He is a Digital Marketing and Social Media Manager with expertise in Content Writing, Search Engine Optimization (SEO), Blogging, PR, Corporate Communications, and publicizing.

Edward graduated from the University of Ghana with a BA in Economics with Information Studies. He completed his high school education at Accra Academy, where he specialized in Business.

Edward Asari has been a Digital Marketer at UBA Ghana limited since 2016. He has worked for Media General Ltd, Peduase Valley Resort, Ankobrah Beach Resort, Glofert, Redpear, Yen.com.gh, and now UBA Ghana Ltd. He has also taught Digital Marketing on a part-time basis at Stepup Business School and has also given astounding speeches on Digital Marketing at various Conferences.

Edward in his own words defines digital marketing as “Digital Marketing is simply using online channels to reach potential customers for a product or service. It could be textual, visual or pictorial.”

Edward Asari is a pioneer in the field of digital marketing, and his excellent understanding of how businesses make money using social media and the web has given him numerous awards, recognition, and admiration. His outstanding achievements as a digital marketer are, He started and grew the social media pages of various companies to over 10k in under three months. He has verified clients’ social media pages by setting up their pages and positioning the pages to be eligible for verification. He has also spoken at numerous Digital Marketing Conferences with invites from Dubai and other exclusive places.

Edward’s Achievements

It wasn’t the first time he was recognized for his work when he won the NCA Digital Marketing Specialist award at the Labadi Beach Hotel on Saturday night.

At the 2020 Ghana Youth Excellence Awards, he was awarded the 2020 Digital Influencer of the Year award and was nominated for the Youth Blogger of the Year and Digital Marketer of the Year awards.

Edward’s reaction after winning the award

A cheerful Edward Asari, who works as a digital marketer at UBA Ghana Limited, said when he received his plague and gave his acceptance speech:

“I am very grateful for this award and this is not a small thing for me. I am humbled and encouraged by the fact that what I do is being recognized by people”. Edward Asare is also a veteran blogger who owns and operates his blog site edwardasare.com.

Website

In 2021, Edward’s blog site (edwardasare.com) was placed in the Top 50 Blogs organized by Avance Media in Ghana. He started his blog www.edwardasare.com last in 2020 and it was developed by his high school pal Nana Osafo-Bosompem. Edwardfirmly believes that each and everyone in this world has a story to tell; the good, bad and ugly. He mainly focused on highlighting the journey of people in attaining their successes. He believes in giving people their flowers while they can see them.

He debuted at number 49 with a vibrant website (www.edwardasare.com)

Facebook (Verified – 16k followers)
Instagram (10.8K followers)
Twitter (45.5k followers)
LinkedIn (22.2k followers)

Specialization

It takes a LinkedIn pro to fully understand and comprehend the actions of a company or an individual in positioning themselves by the process of conceiving a brand image that possesses a competitive advantage. Edward Asari is one such mastermind.

Being a graduate of the University of Ghana, Asari is an expert in the fields of corporate communications, public relations, digital media consulting, and copywriting.

The various job roles performed by the Digital Professional of the Year 2021 award winner, Mr. Edward Asari:

• Digital Marketer
• Content Strategist
• Social Media Manager
• Google Ad word Expert
• Email Marketer
• Search Engine Optimization (SEO)
• Blogger
• Trendsetter on Twitter (has a team of Twitter influencers)
• Bulk SMS service
• Copywriting
• Publicist
• Corporate Communications

As a professional social media manager, editor, and influencer, Edward Asari has a solid track record in social media marketing, consisting of strategic placement for branding, support, growth, and awareness.

He is also a great singer and a lover of music.

Edward Asari has a wide range and number of followers on all major social media platforms like Twitter, Facebook, Instagram, and LinkedIn with verified accounts.

Edward Asare has been a professional trailblazer in various fields such as digital marketing and also in the understanding of how businesses can capitalize, manipulate and use social media for their benefit to increase their profits.

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