While building eCommerce websites can be lucrative for freelance web developers, many new freelancers struggle to figure out how to get eCommerce clients.
If you want to find eCommerce customers, stop sending blind emails. Instead, follow these steps to build your eCommerce client list.
Step 1: Build Your Online Presence and Portfolio
Whether you’re building blogs or eCommerce sites, prospective clients want to see samples of your work. Freelancers often neglect their websites. Who can blame them? Paid activities take precedence over unpaid work. But, if you want to find more eCommerce customers, You’ll need a professional-looking website and a portfolio with eCommerce examples.
Consider adding eCommerce-specific content to attract more eCommerce customers. From case studies to blogs, add content to demonstrate your expertise and provide useful resources to people looking to open an eCommerce store.
Step 2: Market Yourself to Ecommerce Clients
After setting up your online presence, you can use your site and content to market yourself and find eCommerce customers. Consider using social media, paid ads, and freelance sites to market your services.
Use portfolio examples, case studies, and content from your website to update your social media profiles. Your social network can be a great source of potential customers. Even if someone doesn’t want to start an eCommerce business, they probably know someone who needs help and can make an introduction for you.
From search to social media, digital advertising offers a cheap and easy way to find eCommerce customers. Advertisers face tough competition for keywords related to eCommerce website development. By focusing on a specific niche, such as location or type of e-commerce store, you can reduce your advertising costs and increase conversions.
Many eCommerce business owners are looking for web developers on freelancing sites as an alternative to hiring an eCommerce company.
Freelancing platforms for eCommerce website projects include:
- Stack Overflow
- LinkedIn ProFinder
Some freelancing platforms charge commissions to freelancers, so you should check the terms and adjust your price accordingly.
Step 3: Nurture leads and close deals
Not every visitor to your website or freelancing profile is ready to start a project. Learning to nurture your leads helps you build a solid pipeline of potential projects.
Lead nurturing ideas include
Email campaigns. Set up an email newsletter or run drip campaigns to engage prospects. A regular email update will keep your name top of mind when prospects decide they’re ready to start a project.
Retargeting Ads help you find opportunities wherever they go on the Internet. If you’ve ever searched for something on Amazon and suddenly had tons of ads for that item pop up in your social feeds, you’re familiar with backlash. Put it to work for your business. Highlight how you can solve key pain points for eCommerce business owners.
Personalization goes a long way in making prospects feel like you understand their business. After you launch a new site or solve a problem for a client, consider sending personalized emails to some of the prospects in your pipeline.
Step 4: Deliver Top-Performing Sites
One of the best ways to grow your eCommerce website customers is to deliver great sites quickly. From proprietary systems like Shopify or BigCommerce to open source solutions like WooCommerce, eCommerce business owners have choices for self-service eCommerce platforms. But most business owners don’t want to take the time to learn them. As a freelance developer, you can provide value to clients by building sites quickly and updating them easily.
Word of mouth is a freelancer’s best friend. Ask your customers for recommendations. Referral programs often close faster because the client who referred you can vouch for your skills and services.