What is a social media consultant?
A social media consultant is a person who specializes in social media strategy and planning. Companies and customers often contract their services to enhance and enhance a company’s social media presence through marketing techniques and strategic practices. Helps companies identify areas for growth and sets goals for social media campaigns.
There are more than 3.2 billion people on social media worldwide. With such a large audience, it is essential for every company to use social media to reach new opportunities, increase brand awareness and market their products or services.
But often, marketing on social media sites is easier – when you work in a small company with limited resources, hiring and training a full-fledged social media team can be tricky (or impossible).
If a company does not have the resources to hire a social media team locally, they are out of luck – alternatively they can hire a social media consultant to help increase their social media presence and increase traffic. To their social accounts.
If you are a social media consultant, you need to act as the client’s voice, eyes and ears on various social platforms to properly engage and nurture the audience. Undoubtedly a rewarding role though, it can be tricky – which is why we gathered insights from five successful social media consultants.
What does a social media consultant do?
Social media consultants work to improve a company’s brand management, customer engagement and organizational relationships. Their role includes content coordinator, navigator, trendsetter and analyst and the ability to fulfill each of these responsibilities.
Social media consultant job duties include the following:
- Mapping the social media strategy
- Creating and posting content such as graphics, videos and articles on social media channels and websites
- Supervise social media communities, interact with clients and answer questions
- Collaborate with sales and marketing staff to keep a consistent brand message on various platforms
- The customer should be aware of what competitors are doing and the strategies they use
- Suggest improvements and new ideas to the management of a company
How to become a successful social media consultant
Here are some steps to follow to become a social media consultant:
1. Get an education
Having a bachelor’s degree in communication, public relations or marketing can provide you with the basic knowledge you can use to succeed as a social media consultant. Eventually those interested in starting their own social media management company or working as an independent consultant may want to pursue a business degree or make business choices.
2. Choose a niche area
Because there are so many components to the social media industry, social media consultants can provide specialized knowledge and services to their clients.
Some areas to gain expertise include:
- Social media consulting
- Content strategy and marketing
- Social media copywriting
- Content creating
- Digital marketing
- Social media graphic design
3. Gain entry-level experience
Some social media consultant jobs are available at the entry level, but you may want to have some experience in your core area before other employers take on a consultant-based role. For example, if you want to become a social media consultant who specializes in copywriting, Working as a copywriter will help you gain valuable knowledge, which will help you as you progress to the consulting level.
When starting out as a social media consultant, focus on networking with others online and in person. Building relationships with others will help you build customer following, share your expertise, learn from others and find job opportunities.
5. Make an engaging social media account
Creating your own social media account can help you demonstrate your expertise in social media and showcase your talents and creativity. You can advertise events you attend and other related content related to your business here.
6. Build a portfolio
As you build your focus and start getting your customers, compile your plans into a website as you work. This allows you to show your experience and your personal brand to future employers.
7. Consider starting a social media management company
Once you have experience working with other marketing companies, think about creating your own social media management company or working as an independent consultant. You can use past customers to raise awareness about your services and build a customer base.
Skills for a social media consultant
Below are some skills that will help you become a successful social media expert:
Creativity: To create new content, social media experts develop new ideas and approaches to achieve a company’s goals.
Data Analysis: When looking at how effective a social media campaign or activity is, social media experts review data such as the level of user engagement and turn it into actionable information.
Communication: To effectively convey their message online, social media experts create excellent copywriting and grab the reader’s attention.
Project Management: As social media consultants balance multiple projects at once, they use organizational and managerial skills to get their work done effectively.
Search engine optimization: Social media consultants use search engine optimization (SEO) to help drive traffic to client pages.
Conversion rate optimization: Social media consultants use conversion rate optimization to increase the number of users who take action to get an audience to perform a specific task for a company.