One of the most well-liked social media sites is Twitter, and frequently posting there is considered best practice. You probably already know that Twitter sees thousands of new tweets sent every second if you’ve ever found yourself sucked into your feed and scrolling through tweet after tweet.

You can feel under pressure, as a result, to post frequently to share new updates on Twitter. Yet there is a more efficient method to work. You may raise interaction without exhausting yourself, increase productivity, and prevent burnout by posting at appropriate times of the day.

The optimum times to post material on the platform depend on various factors, and this article will offer insights into posting best practices.

Is there a best time to post on Twitter?

Twitter users have two choices for how their feed appears: “Home” and “Latest.” The latter displays tweets in chronological order, while the former shows you recommended tweets regardless of when they were posted.

Even though most people’s timelines are set to the default state of “Home,” the optimal time to post a tweet is during a time when your target audience is most likely to interact with it.

What are the ideal times to post on Twitter (in EST)?

There is no set timing for posting, however, some standard hours are the most effective. The following were the results of a study on the ideal posting timings conducted by Sprout Social.

  • Monday: 8 AM to 4 PM EST
  • Tuesday: 9 AM to 4 PM EST
  • Wednesday: 8 AM to 3 PM EST
  • Thursday: 9 AM to 12 PM EST
  • Friday: 8 AM to 1 PM EST
  • Saturday: 9 AM to 10 PM EST
  • Sunday: 9 AM to 12 PM EST

Earlier in 2016, a study found:

  • The most popular time to tweet is often at 1 PM local time for each time zone.
  • There are the most tweets between 11 AM and 1 PM.
  • In the US, tweets sent at 9 PM typically receive the most favorites and retweets.

These, however, are merely generalizations; each report must take into consideration unique elements, such as audience size, industry, and subject matter. To decide when to schedule your content, you must use account-specific data.

Determine the best time to post on your Twitter

Make the most of Twitter’s features to engage people: Twitter Threads are well-liked since they keep users interested for longer. They are excellent retweet fodder as well. You may also reach and interact with your target audience using other Twitter features like Spaces and Communities.
Find out when your audience will be idle: Twitter is typically used while people are idle, such as during breaks at work or school, before or after a commute, and at home when they unwind. Therefore, take into account what your audience might be doing while choosing the optimum times to post.

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