What is Influencer Marketing?
It rises from the brands’ perception of power, peer influence, and customer recommendations on other types of marketing.
As social media is so popular these days, consumers are accumulating it in large numbers and giving voice to their opinions regarding brands and products. This is where brands operate, realizing that people are greatly affected by the second message coming from concept leaders.
This has led many brands to identify the best influencers in their respective fields and interact with them, thus better reaching their audience.
Best Influencer Marketing Platforms
Ainfluencer is a 100% free, do-it-yourself marketplace for Instagram Influencer marketing that connects small businesses such as e-commerce with all kinds of influencers or creators. It’s completely free to start your campaign and as a business, you will not pay anything directly to Ainfluencer.
Plixxo is one of the most influential marketing sites in India with over 26,000 influencers. Launched by POPxo founder Priyanka Gill, it caters to influencers and brands alike. Bloggers, YouTubers, celebrities, Instagram influencers, and on-premises influencers can register on the site to access paid campaigns.
OPA is the new miracle that has hit digital brands with a storm. With its low pricing and the largest network of over 50,000 influencers, it has become very popular within a year. OPA has adapted Influencer Marketing for Lakme, Marico, Godrej, Wow, Plum, Sugar Cosmetics, The Man Company, and many more brands.
Proud of the site of over 25,000 social media influencers and bloggers, it helps you find the right influence for your brand. With ‘Influencer Discovery’, you can get an influential hawk’s eye view and determine if it is the right fit for your brand.
PulpKey is an influential marketing platform based in India where brands and creators collaborate to tell stories. Here, you can sign in as a brand/agency or creator/talent manager.
PulpKey also seeks to address issues related to advertising by consumers and distrust between consumers and brands. Their list of decent reputable clients includes Wego, HelloDhobi, Hypstar, Bombay Shaving Company, Happn, and many more.
Bangalore-based Winkl helps bloggers, influencers, and content creators create their media kits, show their work to their peers, get feedback, and connect with brands to work on brand collaborations.
Brand Mentions is a social media tracking tool that helps you collaborate with the best influencers and the best website. This site allows you to search for any brand, product, or keyword and it displays a list of the most influential people on any social media channel (Facebook, Twitter, YouTube, and many more).
Eleve Media conceives of brand campaign strategies and supports them with effective advocacy solutions to provide a high-quality engagement for the brand. It performs many functions such as identifying the right persons by location, location, access, and other measurements.
It also enables the brand to provide content enhancement, scaling influence, effective measurement, and campaign analysis and consulting services across sites.
StarNgage is the world’s most influential marketing platform in India, helping brands to analyze, customize, manage, and quantify word-of-mouth marketing campaigns on Instagram.
With StarNgage, brands can partner to attract Instagram influencers and engage customers by providing relevant, effective, and personalized visual experiences. They also monitor, analyze and rate thousands of Instagram profiles that ensure the success of Instagram campaigns.
Qoruz is a stop-shop influential marketing platform with a highly customizable Influencer search engine, data-driven campaign planning interface, and robust, real-time reporting.
Here are some of Qoruz’s unique features: (a) a large database of Indian influencers, (b) Direct access to influencer contact information, and (c) Paid vs Organic Campaign Analysis Dashboard.
Is influencer marketing effective in India?
The Indian Influencer marketing industry is growing rapidly. Its total revenue by the end of 2021 has reached Rs 900 crore. Social media influencers work wonders for brands in creating the best value and the right position.
What brands use influencers?
Many brands use Influencer Marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influential marketing. Adidas has been using Influencer Marketing to promote its products for many years. They use Influencer Marketing to target younger audiences through Instagram.
What is influencer marketing strategy?
Influencer marketing is a form of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following platform. They appear to be experts or reliable sources of information.